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Sportsbook Software: the Best Turnkey Software

Bookmaking is one of the oldest areas of the gambling industry. If earlier preference was given exclusively to sports events, then today, you can place bets on the outcome of almost any event. Among the most popular ones, we can name bets on cinema, politics, private life of celebrities, and E Sports betting as well.

To own business in this field guarantees success, a captive audience, and stable earnings. The main thing that a beginning entrepreneur should remember is that the registration of the project must be done legally, and the quality of the sport betting software must be high.

Sportbook software from the best providers

The 2WinPower team has collected comprehensive information on all the nuances of launching our own betting startup, the main ways to enter the market, and the most popular sportsbook software providers.

Table of Contents:

1. Opening of a Turnkey Bookmaker’s Office

2. Betting Software: Characteristics of a High-Quality Product

3. Sportsbook Script

4. How to Open a Sportsbook Business

5. Sportsbook Providers

6. Sportsbook Platform

7. Design for the Bookmaker

8. Conclusion

Opening of a Turnkey Bookmaker’s Office

A couple of decades ago, when starting an online business, beginning entrepreneurs could rely only on their own strength. The process included a painstaking work on the acquisition of legal status, development of a strategy, search for reliable suppliers, the conclusion of agreements with payment and affiliate services, promotional marketing, and many other nuances.

Today, a bookmaker’s office based on the turnkey betting software became a practical and more rational alternative.

The service includes:

  • professional design of a website and the development of several sketches of the future logo of the platform for free;
  • connection of a functional payment module and electronic payment services;
  • development and integration of the optimal line;
  • maintenance of the security service and technical support;
  • regular updates of the system for free;
  • integration of relevant analytical and statistical services;
  • support for the Real Time format;
  • systems that provide the offline operation mode.

One of the advantages of cooperation with 2WinPower is the ability to order business services at any stage of project development.

Turnkey betting software

Our team is ready to take upon itself all the technical nuances and create a startup from scratch, provide support and assistance during the first weeks after the launch of the system, and help with the modernisation of existing platforms. From us, it is also possible to order the development of exclusive mobile applications and promotional marketing.

A turnkey online bookmaker’s office with an advertising campaign from our specialists will pay off after two-six months of cooperation.

Betting Software: Characteristics of a High-Quality Product

The main characteristics of the high-quality online sportsbook software are:

  1. Reliability and safety. The betting software must have a multi-level protection system against hacking and any manipulations with finances.
  2. Legality. The gambling industry is one of the most competitive spheres of action that works by the strict rules. An unchanging requirement for any gambling platform is functional and safe software, the quality of which is confirmed by the appropriate license and the conclusion of an independent laboratory.
  3. Support for the Real Time mode. This technology allows you to get the latest update results on the page without the need to reload the website.
  4. Cross-platform. The online business that is based on the people’s passion for casino games is developing in a mobile format, which, by the end of 2019, will take more than 60% of the global traffic. CMS of the bookmaker’s office should work correctly regardless of which operating system is used by gamblers.
  5. Technical support. This is not only the prompt failure recovery in the system but also communication with customers, provision of answers to their questions, and resolution of the disputes. Also, some providers who offer the sportsbook software for sale, render free psychological assistance services, the main purpose of which is to prevent the development of addiction (such a service is provided by such brands as Playtech, Microgaming, and others).

Sportsbook Script

Another way to open your own tote or a betting shop is to purchase a script.

The advantages of this solution are the following:

  • the low cost (often, you can even find ads with high-sounding words “for free”);
  • the flexibility of the code with an opportunity to make individual adjustments;
  • the interactivity of the system (it is possible to integrate products from different suppliers);
  • the ability to launch several standard projects on a single basis.

Despite significant advantages, this method is considered to be the most impractical one.

Among the main disadvantages, we can name a high risk of wasting money and becoming the owner of a “non-viable” code. But even with a bit of luck and a successful purchase, the magic words “for free” turn into additional costs for the development of your own design, debugging of the services, adaptation of the software to current needs, and expenses for regular updates and licensing.

How to Open a Sportsbook Business

For all operators who want to launch their own betting startup, there are several main stages that should be passed:

  • registration of the legal status (registration as a sole proprietor or a legal entity);
  • collection of documents, filing of an application, and legalisation of the project;
  • purchase of the sport betting software;
  • development of a website (the design, connection of affiliate services, etc.);
  • registration of the reserve fund of the enterprise;
  • determination of the number of paylines and betting limits;
  • recruitment of staff (operators, technical support specialists, a team of analysts, accountants, and marketers).

One of the most time-consuming and costly stages is the purchase of a license. This is a mandatory document for those who want to conduct bookmaking activities on a legal basis without the unwanted attention from the authorities.

Helpful advice from the 2WinPower team: process documents in foreign jurisdictions. Among the most popular ones, it is worth mentioning the Isle of Man, Malta, and Curacao. For more information, contact our managers (contact data can be found at the end of this article).

Sportsbook Providers

Sports betting software

The 2WinPower team has prepared a list of the most reliable and sought-after providers of software components for bookmaker’s offices.

Slotegrator

Despite the fact that the company is rather young, it has managed to win a worldwide recognition and the trust of users.

The Slotegrator’s portfolio includes not only betting on popular sports but also a line for virtual events, which include:

  • football;
  • horse racing;
  • dog racing;
  • racing.

CasExe

The company’s sector is quite diverse. The supplier offers software solutions for projects of any format — from traditional gambling establishments to bitcoin casinos, live casinos, and betting shops.

The advantage of this solution is an ability to order a multi-purpose product, which includes a platform, a set of the game content, and a CMS system.

SoftSwiss

The firm offers both traditional sports betting and a wide selection of statistical tools with the possibility of individual settings for each event. There is also a huge selection of coefficients for the creation of unique events, as well as a well-thought-out line for eSports betting.

EveryMatrix

Software components are tooled for the organisation of sweepstakes. The service is laconic and functional. A constant advantage of this choice is an ability to integrate software into already existing platforms from any manufacturer.

Novomatic

The supplier can make all users feel excited just by making them see the design of the project. The Novomatic platform pleases gamblers with its creative and modern design and intuitive navigation.

Among the widest range of options, there are live broadcasts, an additional control system for touch panels, and much more.

Playtech

One of the main advantages is the well-thought-out CMS system of the bookmaker’s office. The operator offers players to choose languages ​​and currency signs, adjust betting limits and place bets on eSports events.

Another advantage is that the system was originally designed for the operation with high traffic.

1xBet

It is a Russian operator that offers software for the bookmaker’s offices of more than decent quality.

Among the distinctive features of products of this brand, there are:

  • a simple and laconic interface;
  • well-thought-out navigation;
  • a functional CMS system;
  • a mobile version of the software;
  • built-in bonus system;
  • prompt technical support.

Sportsbook Platform

When choosing the betting software, it is worth studying in detail its main operating principle.

The main software components for the bookmaker’s office

Format of the software

Brief description

Frontend

The exterior design of a betting shop, available for visitors.

This part of a platform consists of the following elements:

  • visual design (the main style and logo);

  • user interface;

  • external navigation;

  • range of offers;

  • notification about current promotions and events;

  • advertising banners;

  • form of communication with technical support;

  • section with the rules of the game;

  • notifications about the sum of the prize;

  • the list of available payment services, etc.

Backend

Inner workings of a project, a foundation, which is available for administrators and operators of casino platforms (success of the whole enterprise depend on the quality and speed of the platform)

Design for the Bookmaker

Design for a betting website

The visual design of the Igaming website is one of the key factors for the success of the company. It is the design of the website that directly affects the formation of opinions about the service.

Too bright colours, crazy changes of founts or the abundance of advertising spots will definitely be repellent for clients, no matter how attractive and close the victory may seem.

The key to success is moderation and laconicism. The main trends of the modern world are minimalism and severity. Bright accents or irregular shapes can be used only as accents but still, it is better not to use them. We recommend you to pay attention to the rich colours of the headings and unobtrusive animated spots.

Our advice: do not try to please every visitor. At the same time, you should not impose your opinion. The best alternative to endless disputes is cooperation with a team of professional designers.

The development of a betting project can always be ordered at 2WinPower. Rest assured that our work will exceed your expectations.

Conclusion

The betting business is one of the most popular and, at the same time, competitive spheres of action. It would be great luck if an entrepreneur succeeded without the outside help and huge investments.

We strongly recommend you not to waste time trying to launch casino business on the basis of the sportsbook management software on your own and order a turnkey project.

Advantages of cooperation with 2WinPower are the following:

  1. Financial benefits (an independent start costs several hundred thousand dollars, and with our help, the price can be much lower).
  2. Saving of time (your gaming site will be ready for launch in just a couple of months).
  3. An individual approach (each client will be provided with advice and assistance of a personal manager).
  4. Support after the launch (free support and consulting services during the first stages after the launch of a project).

With us, you will avoid possible pitfalls and become the owner of an online business that will be able to compete with the world's largest brands. Take your niche in the gambling industry with the 2WinPower team already today!

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Date of publication: 27/09/2019
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