Is it possible to open a gaming site or bookmaker's office in a few days without investing thousands of dollars? With the 2WinPower studio, your dream of owning a gambling project will become a reality.
Our experts will explain how the business model works, its main advantages and what to pay attention to when choosing a supplier.
The business scheme was first used in the American music industry in the late 80s. US sound studios released vinyl records without a logo, allowing sellers to put their brands on the product.
The program quickly gained popularity in other commercial spheres, including finance, IT, industry, and the entertainment market.
The White Label model has been used in the online segment since 2001. Representatives of the iGaming industry and related markets quickly appreciated the benefits of such cooperation.
A White Label casino is a full-fledged platform with a set of content, analytical tools, payment programs and other operational services for conducting business. The seller company provides partners with a gambling project under certain conditions.
To start a wagering White Label business, an operator needs to perform several actions:
The White Label program clearly divides duties between participants. Almost all administrative and technical issues remain the responsibility of the supplier company. The buyer is accountable for a steady flow of traffic.
Parent brand responsibilities | |
Gaming platform | The supplier gives its partner a ready-to-use digital system with open access to back-end settings, analytics programs and other administrative services |
Content | It is often difficult for novice providers to conclude an agreement with rating developers. The parent company undertakes to supply up-to-date gaming content. Entrepreneurs have 2 options for cooperation, namely:
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Web portal | The White Label project includes a site with a well-developed structure, administrative modules, gaming accounts, etc. An operator receives a ready-made platform, which needs to be supplemented only with a unique logo and brand |
Legal support | An investor does not need to independently register a company, open bank accounts and buy a work permit. All legal preparation of the project remains the responsibility of the seller. A manager can start with a sublicenсe and rely on operational assistance in case of any controversial issues with partners, banks and clients |
Technical support | The supplier is responsible for the system’s performance. The seller's duties include:
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Financial guarantees | A White Label casino supplier is responsible for the commercial side of the project. The parent brand provides payment processing through its merchant accounts and ensures protection against large financial costs. The contract must include a clause on the remuneration of large prize funds and jackpots by the selling company. The partner deals only with closing current accounts and marketing expenses |
Interaction with the client base | The parent brand takes care of all the technical parts of working with users, namely:
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Operator responsibilities | |
General administration | The partner fulfils day-to-day managerial tasks the major of which are:
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Marketing | The main task of an operator is to attract maximum traffic to the gaming platform. A White Label casino partner can work with advertising strategies and tools offered by the parent brand, or develop their action plan |
Customer retention | The operator's duties include holding promotions and other events aimed at maintaining the interest of the target audience. It can be:
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Feedback | An operator must provide users with reliable report channels for interacting with the support service and promptly resolve typical issues (for example, update the F.A.Q. section on the site). In some cases, the parent brand takes over the full support of gamblers |
The White Label business model for a casino can be described as follows: an operator promotes a personal brand and forms a client base, while a seller company deals with the legal, organisational and technical issues of the project.
The scheme helps significantly reduce the initial costs of business organisations and enter the market in record time.
The benefits of the program are the following:
An operator can start work directly on the day of signing the contract. The platform comes ready to run with all the necessary administrative tools. All that is required from the buyer is to develop the site design, logo and brand.
Some programs do not require an initial contribution from the investor. The commission for using the gaming platform should be charged from future profits. Even if the seller asks for a guaranteed payment to remove unscrupulous customers, it will cost about 1–10,000 dollars, which is almost 10 times cheaper than developing a business from scratch.
The supplier company assumes responsibility for the operation of all gaming system components, including communication with customers and supporting the entrepreneur in business matters.
The seller's duties include:
The White Label casino seller provides comprehensive financial support for the project and:
The final price of an iGaming project depends on several factors:
There are 2 ways to initiate work with the White Label program:
After deducting administration fees and winning bets, the net revenue of the relevant gambling business will be approximately 40–60% of the total income.
From the amount received, an operator additionally deducts:
The profitability of the project depends on the quality and effectiveness of the marketing strategy. The main task of a White Label casino operator is to attract maximum traffic to the platform and create optimal conditions for customers to visit it regularly.
This business program is one of the most convenient, cost-effective and safe solutions for novice entrepreneurs.
The latest market innovations are available in our branded catalogue:
Our team will bring to life a gambling project of any complexity.
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