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What Is So Beneficial about Launching an Online Gaming Business in North America?
Wide Solvent Audience
Provide iGaming services to high-income clients from the USA, Canada, Mexico, and other promising countries
High Activity of Gamers
Users from the North American region spend large sums on gambling — take advantage of this peculiarity
Lots of Payment Tools
Integrate popular financial modules to ensure fast and secure money transfers within your gaming website
Rapid Licensing
Obtain a permission document in the desired country or an offshore licence in the shortest possible time
Innovative Gaming Formats
Receive decent profits by offering North American players the most relevant virtual entertainment solutions
Fast Return on Business
Achieve a net profit just a few months after the start of your online casino project in this lucrative region
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Investors wishing to put their money in promising entertainment projects are looking for profitable and developed markets to reach a net profit in the shortest possible time.

Running a gambling business in North America is an ideal variant for entrepreneurs wishing to generate decent revenues.

Gambling business in North America: prospects

Let us take a look at this region as a whole and the largest gambling markets in North America: the USA, Canada, and Mexico.

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The Strong Points of the Continent

The gambling business in North America is deservedly considered the most developed entertainment industry in the world. Las Vegas and Atlantic City have long become symbols of excitement and games of chance for millions of people.

Consider the main strengths of the gambling market in North America:

Broad audience

The overall populations of Canada, the United States, and Mexico make up about half a billion people.

A large number of potential consumers increases an operator's chances to open a gambling project in North America that will bring him or her substantial financial benefits

Decent lucrativeness

Canada and the United States are regularly included in the lists of the most developed and comfortable countries to live in.

The income level of citizens of these states is quite high. The situation in Mexico is also fairly stable. The number of middle- and upper-class residents is constantly increasing here. This is a good reason to buy a casino in North America

Relevant technologies

People from the considered countries can afford to purchase expensive computer equipment and smart devices for using casino software in North America. Besides, many users from these regions buy innovative VR and AR gadgets.

It contributes to the development of the latest formats of the gambling business in North America

Digital currencies

According to recent statistical research, Americans have been recognised as the most active users of crypto payment methods.

This is a great advantage for operators wanting to start casinos in North America.

The integration of Bitcoin modules will help them optimise the performance of transactions on their entertainment platforms

An Overview of the Gambling Market in North America

Gambling market in North America: overview

Let us take a closer look at the specifics of the key countries in more detail.

The Entertainment Business in the USA

Is gambling legal in North America? Yes, it is lawful in the United States. However, about 20 years ago, the gaming industry of this country caused a lot of controversy among government officials and the public.

Some people questioned the profitability and usefulness of this field. According to the North American gambling laws of those years, gaming activities in the United States were allowed only in two states.

Now the situation has changed dramatically. Games of chance are lawful in 48 states and banned only in two territories: Hawaii and Utah.

The entertainment area of this country is actively evolving both in the land-based and online segments.

The main casino laws in North America regulating the industry in the USA are as follows:

  • The Johnson Act (1951);
  • Wire Act (1961);
  • Organised Crime Control Act (1970);
  • Indian Gaming Regulatory Act (1988);
  • Professional and Amateur Sports Protection Act (1992);
  • Horse Racing Act (2000).

The Situation in the Internet Environment

The gambling business in North America, in particular in the USA, is developing quite rapidly. Operators can work under both international and local licences here.

Starting in 2012, three American states began issuing permits for launching North American gambling internet projects:

  • Nevada;
  • Delaware;
  • New Jersey.

Here are the most influential regulators:

  1. New Jersey Casino Control Commission. The structure of the body unites five divisions: legal, licensing, taxation, appeals, and administrative departments.
  2. The New Jersey Division of Gaming Enforcement. This is a specialised division of the U.S. Department of Justice. The body's primary responsibility is to enforce the North American gambling laws.
  3. The Nevada Gaming Commission. The tasks of this regulator are the evaluation of entertainment projects and licensing of online establishments.
  4. The Nevada Gaming Control Board. This department is responsible for the regulation of Internet gambling activities within the state.

Each regulator has its requirements for operators wishing to obtain North American casino licences. It is worth studying them carefully before launching a project in a specific state.

More affordable and simpler alternatives to US permits are offshore licences. They open up a wide range of opportunities for working in the gambling market in North America on more favourable terms.

The Gaming Industry in Canada

Until 1892, the entertainment business in this country was practically unregulated. Nevertheless, many casinos and other establishments worked in Canadian cities.

Then, the government decided to ban the activities of underground gambling clubs. The prohibition on running gaming businesses lasted for 8 years. However, in 1900, the authorities decided to relax the casino law in North America and allow some activities: lotteries and horse racing.

Since the 70s of the 20th century, the gaming legislation has been improving and the industry has begun to be regulated at the national level. Nonetheless, the entertainment business has been controlled by each province and territory individually since the 1980s. To launch a North American gambling establishment in Canada, you have to study the legal specifics of a particular region.

From 1995 to 2020, the gross income of the entertainment industry has tripled. It makes up over $31 billion a year. A third of this impressive amount goes to various social demands. Besides, the Canadian government spends significant funds on preventing gambling addiction and supporting responsible gaming.

Virtual business is actively developing here. Operators work primarily under offshore licences. To start casinos in North America, Canadian entrepreneurs often turn to such jurisdictions:

The Kahnawake gaming commission operates in Canada. It allows entrepreneurs to open virtual projects, following the gambling law in North America 2021.

The Gambling Market in Mexico

If you plan to open a gambling portal in North America, you should consider this attractive market. The entertainment industry is controlled nationally here. The main legislative act governing the industry is Ley Federal de Juegos y Sorteos. It was adopted back in 1947.

Since then, gambling law in North America 2021 has undergone many changes and improvements. Entertainment activities are regulated by a specialised body NM Gaming Control Board. Punters can use casino software in North America or visit land-based clubs from the age of 18.

Web establishments here operate under offshore permits. This is a significant advantage for businessmen planning to open gambling portals in North America. Obtaining an international licence will help them reduce their costs dramatically.

Why Should Operators Order Turnkey Casinos in North America?

Turnkey casino in North America: advantages

Buying a ready-made gaming resource in this region will let you get a lot of benefits. The list of the main advantages of buying a turnkey casino in North America includes:

  1. Content from top vendors. There are many leading suppliers of casino software in North America. An operator can create a gaming catalogue consisting of different styles, genres, and themes.
  2. Payment programs. When ordering a turnkey casino in North America, an entrepreneur will receive a package of the best money transfer software. Innovative program products will help him or her ensure an optimal environment for financial operations.
  3. Online resource safety. The priority task of developers engaged in the creation of turnkey casinos in North America is the provision of reliable protection for virtual clubs. Outstanding vendors offer operators relevant solutions based on machine learning technology.

The start of an online gambling resource in North America on a turnkey basis can be simplified thanks to some other services: licensing support, creation of a unique design, technical assistance, and others.

The Main Things about Entering the North American Market

Working in this region will allow you to reach an incredibly extensive audience of prospective clients. In addition, the start of an online gambling club in North America will bring you such benefits:

  • working under offshore licences or prestigious local permits;
  • the legal status of the entertainment industry in most territories;
  • an extensive assortment of casino software in North America;
  • the possibility to introduce new formats and attract more customers.
Do you want to open a legal online betting portal in North America or launch a casino here? Contact 2WinPower experts to learn more about the advantages of this market. Our consultants are ready to answer your questions at any time convenient for you.

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Posted by Andrew Price
2WinPower Partner, owner of the gambling establishments network.
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