Launch a casino in Australia

The Characteristics of the Gambling Business in Australia

According to the latest statistics, Australia is considered one of the most profitable gambling markets in the world. Undoubtedly, many operators want to start their business in this promising country. However, the Australian gambling laws have some limitations. Learn more about the specifics of running a gambling business in Australia with the 2WinPower team.

The Development of the Gambling Market in Australia

The gambling business in Australia has been developing for a long time. The first laws regulating the activities of the industry were adopted at the beginning of the 20th century. Sociological and economic studies show that Australians are big gambling enthusiasts.

Every year, residents of the country spend about $6 million on games of chance, betting and other entertainments. People of different ages visit various gambling establishments. There are more than 400 betshops, casinos, and lottery kiosks within the state.

The favourite entertainments of Australians are as follows:

• online casino games;
• slot machines located in bars and pubs;
• land-based casinos.

The Regulation of the Gambling Industry 

Is gambling legal in Australia? According to the Australian gambling laws, all types of gambling are allowed throughout the country. However, it should be noted that Australia is a federal state. It includes 8 jurisdictions.

Each region has its own rules and restrictions (especially when it comes to the online sector). Therefore, if you want to start a casino in Australia, you should study gambling law in Australia 2020 very carefully.

For example, New South Wales legislation is quite loyal to virtual gambling. The rules for conducting land-based and online business are almost the same here. In the meantime, Victoria imposes some strict limitations on operators working in the field of virtual gaming services.

Online Gaming in Australia

The situation with online gambling business in Australia is rather ambiguous. According to the Interactive Gambling Act (2001), virtual gaming is allowed in the country. Nevertheless, it is prohibited to provide paid services to Australian residents (i.e. real money games).

At the same time, it is not forbidden to provide paid services to residents of many other states. To obtain an Australian casino license, it is necessary to open and register a company within the country.

Besides, no casino law in Australia prohibits the activities of foreign online resources. Moreover, no sanctions are provided for gamblers visiting such websites. Thousands of Australian players use online casinos of famous international gambling brands every day.

It follows from this that businessmen wishing to open gambling projects in Australia should get an offshore jurisdiction license (the Isle of Man, Curacao, Kahnawake, Costa Rica, etc.). Having an international permit will help you work following gambling law in Australia 2020.

Current Gambling Trends

Australian gamblers prefer traditional entertainment, for example:

• casino games (roulette, poker, other card games, dice, etc.)
• online video slots;
• lotteries, keno, bingo;
• sports betting.

Operators wishing to enter the gambling market in Australia should consider these trends. Many successful companies combine different activities rather effectively.

For example, the British brand William Hill, which has been running gambling business in Australia for many years, has been providing its customers with a whole range of services (sports betting, casino, poker, bingo, live entertainments, and others). A broad assortment of offers will help you expand your potential audience.

It is also worth noting that Australia is well-known not only for the loyal attitude of the population to the games of chance but also for the high level of development of the game content creation field. The company Aristocrat is considered one of the best manufacturers of casino software in Australia and all over the world.

How to Start a Successful Casino Business in Australia

There are two main ways to launch an Australian gambling business:

1. The independent start of a gaming project. To start a casino in Australia, you need to find reliable suppliers of casino software in Australia, collect and prepare the necessary documentation, provide reliable protection and maintenance of your website. Undoubtedly, this method is rather laborious and expensive.
2. The purchase of a turnkey casino in Australia. This method is a more economical and efficient one. It implies buying a whole package of services necessary for the rapid launch of an Australian gambling project. All that is required from the operator is to contact a reliable intermediary, such as 2WinPower, and inform the consultants about his or her needs and wishes.

The Benefits of Buying a Turnkey Casino in Australia

The development of a turnkey casino in Australia includes the following options:

1. Obtaining a license. As already mentioned, to enter the gambling market in Australia effectively and profitably, you have to obtain a permit to conduct gambling activities. The best option here is to get an international license. It will help you get favourable tax conditions and access to the gaming industries of different countries.
2. Searching for the best casino software in Australia. Experienced experts will help you find really relevant gaming content. Provide your customers with a large selection of up-to-date, vivid and realistic games and convenient services.
3. Protecting your website. If you want to start an online gambling business in Australia, you should think about the reliable protection of your online platform. Professional security tools will help you prevent money laundering, bonus abuse, DDoS attacks and other types of fraud. In addition, reliable identity verification systems will allow you to identify potential fraudsters at the stage of registering a new user account.
4. Technical support of the gaming resource. Some technical problems can occur on any website. Therefore, it is essential to ensure qualified technical support. After purchasing a turnkey casino in Australia, you will receive high-quality maintenance of your gaming resource.
5. Marketing tools. Creating an attractive website and buying good casino software in Australia are not the only factors influencing the success of a future project. Effective social media marketing, affiliate programs, bonuses and promotions will help you reach a wide audience.

Operators prefer to start online gambling establishments in Australia buying ready-made projects for the following reasons:

The Main Things About the Gaming Business in Australia

The gambling market in Australia is attractive to lots of investors from Sydney, Melbourne, Brisbane, and other cities. Not surprisingly, opening a gambling business in Australia will bring the following benefits to the operator:

• attracting a wide audience of players;
• entering a stable and profitable market;
• loyal casino law in Australia;
• the opportunity to work under an international license;
• collaborating with the best Australian gaming content providers.

If you want to buy a casino in Australia and get a decent profit, turn to real professionals. 2WinPower has extensive experience in the gambling market in Australia. Thousands of operators have become owners of successful gaming projects with our help.

Do you want to learn more about our turnkey projects or buy a casino in Australia? Please, contact our managers: 

• Skype: twowinpower
• Telegram: @Win2Power
• e-mail: [email protected]
• feedback form.

Author: Andrew Price

2WinPower Partner, owner of the gambling establishments network.