CRM System for Casinos
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Benefits of the CRM System
Exploration of Clients' Needs
The tools of the system will determine the most popular gaming solutions on your site
Target Group Classification
Loyal clients will be divided into conditional groups for more convenient interaction
Business Performance Analysis
Statistical reports will help you identify the strengths and weaknesses of the project
Search for Efficient Strategies
The system will allow you to find fast and effective methods of business development
Work Optimisation
The automation of most procedures will speed up the interaction with casino customers
Attraction of a New Audience
The analytics generated by the system will form the basis of your promotion strategy
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Video Presentation of the Service
What Does the Service Include?
Analytics and Statistics
Our CRM casino system monitors player activity indicators in a round-the-clock mode
Creation of Client Databases
Apply the information about your users to create optimal conditions for cooperation
Formation of Personal Offers
Create unique solutions and promotions based on customers’ preferences, and needs
Fast Exchange of Information
Share the necessary data with employees from different departments quickly and easily
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A gambling establishment, like any other commercial enterprise, must have a convenient and reliable control module for all components of the system. A multifunctional Casino Management System (CMS) is the best solution that allows you to track technical processes and actions of users who are visiting your casino.

Casino management software: purchase

From 2WinPower, you can offer the best casino management software.

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Our products not only guarantee absolute reliability and security of administrative processes but also make it possible to increase the income level of the project. Additional benefits of the decision to order our offers are an individual approach, prompt response, and pleasant discounts.

CMS: Operation Principles

The casino management module is the main administrative tool that helps you increase the efficiency of a startup, track the quality of performing internal operations, and better understand the behaviour of customers.

Another task of the program is the information exchange between internal departments of the company, the aim of which is to organise the most efficient and coordinated work.

The main functions of the Casino Management System

Accumulation/storage of information on customers

The module should analyse and store data on gender, age, geolocation of the audience, frequency of games, betting preferences, etc.

Analysis of behavioural reactions

Reliable software can not only collect information on the preferences of customers but also automatically select the most “profitable” gamblers among the general traffic

Incoming traffic monitoring

This is a built-in solution for dropping out players who were previously blacklisted by the gaming establishment.

In offline casinos, the system is represented by a video monitoring program with a face detection function

Analysis of the playing time

The program automatically analyses the frequency of visits to the casino and the time spent at a specific gaming table or slot machine

Adjustment of the winning odds

CMS monitors bonuses and loyalty programs: customisation of game limits, winning sequences, and other options that help managers to retain the target audience

The lists of automatic offers

The program generates the lists of gaming offers that will seem interesting to a particular player on the basis of a deep analysis of behavioural reactions of the audience

How to Choose an Effective CMS Module

CMS module: how to choose

There is no single set of characteristics for the system. The program functionality directly depends on the situations that may arise during the casino’s work.

For example, for offline locations, monitoring of slot machines, flexible control over the loading of gaming tables, and video surveillance of the gambling hall are very important. As for the online services, they need reliable financial software and effective bonuses that attract new target audience and also retain already existing customers.

Requirements that the CMS must meet:

Safe Operation and the Assurance of Reliability

One of the key requirements for the system is a stable round-the-clock operation without any technical failures. The program should not only do continuous data analysis but also instantly respond to any external requests.

When choosing an administrative module for a casino, operators should pay attention to the following indicators of reliability of the system:

  • resistance to external threats (for example, hacker attacks);
  • control over the actions of the staff of the gaming club (including restrictions and the access lock for certain sections);
  • 24/7 monitoring or detecting any problems related to the system’s operation;
  • regular updates of the core technical basis;
  • a convenient form of communication with the supplier.

Support for Different Types of Entertainment

In order to build the traffic of your gaming site, it is necessary to install a wide variety of products: slot machines, arcades, desktop emulators, card games, etc.

The tasks of the CMS solution are automatic recognition of the iGaming software and assessment of the mechanics of each product and range of bets. The system should be adaptive to update or expand the library of offers.

It is worth paying special attention to an ability to support live broadcasts. For this, you do not have to open your own studio. The main thing is to make sure that the management module can process such content.

Control Over the Staff

Another advantage of the module is an ability to independently adjust the levels of access to the system's functionality and clearly define the amount of work for each employee.

It is important to remember that the management system with a built-in staff control module is a convenient and practical choice for local gambling clubs and beginning entrepreneurs.

As for the owners of international companies with a complex structure of internal business units and a network of land-based representative offices, we would recommend them to pay attention to specialised software.

Analytics and Data Collation

A powerful management system for virtual casinos should allow you to get a complete overview of the current project status in a few clicks, which must include:

  • analysis of the gaming platform’s traffic;
  • operational performance of the marketing department;
  • control of a group of clients with high potential;
  • identification of relevant methods of working with the target audience.

Customer Feedback

To provide a full-fledged operation of a gaming establishment, it is not enough just to develop the FAQ section ― you also need a good customer support service. The loyalty of the target audience depends on its quality of and the efficiency of feedback.

The casino management software offers not only convenient communication channels but also automatically records any external request. This approach helps you identify the main problems that customers face when they visit a gaming site and quickly solve them.

Financial Accounting

The presence of a full-fledged administrative module allows you to quickly respond to changes in the operation of the casino ― a rapidly growing demand or a reduction of profits.

The main goals of financial accounting are:

  1. Control of financial processes. The service monitors money transfers regardless of the chosen payment method, time or frequency of requests. All data is recorded and saved automatically.
  2. Detailed reports. Using the filters of the program, operators can get a detailed financial review of rates, commissions, and the total turnover of the company for the selected period.
  3. Monitoring of suspicious payments. Any questionable transaction will be rejected and redirected to the staff so that specialists can check it.
  4. Manual selection. The program can be adjusted to make it possible to verify actions manually in accordance with individual parameters. It is also possible to set personalised limits for certain categories of users and much more.

Features of the CMS Platform from 2WinPower

CMS platform: features

You can order management digital modules directly from the software vendor or on the official website of 2WinPower.

From our studio, you get not only a powerful administrative module but also an opportunity to order an integrated package of casino services, including the game content, payment modules, security systems, etc.

We can also develop a unique turnkey gambling project.

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Those operators who buy our branded casino software get the following benefits:

  • significant simplification of administrative and gaming operations;
  • convenient tools to improve the efficiency of the project;
  • access to multilevel statistics in real-time;
  • simplified accounting;
  • tools to improve efficiency when working with the target audience;
  • 24/7 monitoring of the performance and security of the gaming platform;
  • high adaptive values (the ability to use the system together with third-party products);
  • reduction of expenses for technical maintenance and regular operations.

The Main Things About the Administrative Software

Our proprietary CMS programs are a convenient and safe way to organise the full-fledged work of a casino and remotely control all business processes.

Functionality and distinctive features of the administrative software for gaming clubs:

  • Traffic control. Thanks to the built-in filters, operators can quickly view information on the preferences of their audience, the most in-demand products, as well as the duration and frequency of visits and game sessions.
  • Financial control. The program allows you to control money transfers of the system: from the adjustment of personal game limits and bets to the cumulative turnover of the company and rejection of suspicious transactions.
  • Improvement of customer service. The built-in module for working with users allows you to organise the most convenient communication channels and quickly identify and eliminate all possible inconveniences associated with visiting the website.
  • Working with the entertaining content. A high-quality administrative module is characterised by flexible settings and allows casino owners not only to evaluate the effectiveness of each product but also update the product range and create catalogues of special offers for clients with high potential.
  • Enhancement of efficiency. The management program is responsible for the well-coordinated work of each of the company's business sections and monitoring of all the processes.

Place an order for the CMS system for a gambling establishment and get the most high-quality software at a good price!

Our catalogue contains the best solutions from the top manufacturers, such as Microgaming, Gaminator3, Ezugi, Betgames.TV, and others.

You can also order exclusive turnkey gambling projects. Our experts will develop unique mobile and social platforms, HTML5 games, internet bookmaker’s offices.

Before making a purchase, you can test all services for free ― just order the connection of the virtual casino demo (the access is provided for 10 days).

Another pleasant bonus is a free website with slots in the 2WinPower configurator.

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Enjoy the benefits of cooperation and start your own gaming business with 2WinPower today:
  • e-mail:
  • Skype: twowinpower
  • Telegram: @Win2Power
Andrew Price
Posted by Andrew Price
2WinPower Partner, owner of the gambling establishments network.

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