Opening a Gambling Business in Europe: The Key Benefits

Aspiring entrepreneurs from all over the world strive to launch their projects in the most money-making markets. The opening of a gambling business in Europe is an ideal solution for operators wishing to reach a wide audience of high-income players and ensure the stability of their projects.

The gambling market in Europe consists of many promising countries. Explore the characteristics of the region as a whole and familiarise yourself with some outstanding states.

An Overview of the Target Region

The gambling business in Europe is actively developing both in the offline and online spaces. iGaming activities are allowed in such countries:

• Germany;
• Norway;
• Great Britain;
• Ukraine;
• Russia;
• France;
• Malta, and others.

It is financially beneficial to open a gambling club in Europe. According to experts' calculations, the total GGR of the online industry was about €25 billion (almost $29 billion). The revenues of the gambling market in Europe are mainly formed from the profits of betting companies, online casinos, and virtual lotteries. The profitability of poker clubs made up 6% in the previous year.

The first online casino in this region appeared back in 1996. It was called Europa Casino. The virtual establishment has become incredibly popular in the United Kingdom, Germany, Nederland, Switzerland, and other states.

The gambling market in Europe quickly became one of the largest and most profitable in the world. The modern iGaming industry offers players various relevant entertainments: betting on sports, cultural, and social events, video slots, poker, card games, VR and AR solutions, etc.

The Legislative Regulation of the Entertainment Sector

Is gambling legal in Europe? Yes, but there is no single legislative act that controls the activities of the gaming industry in all countries. Each state establishes its casino laws in Europe. Let us take a look at the juridical features of several important markets.

Great Britain

The UK gambling sphere is well-developed. More than 100,000 people work in the entertainment field in this country. The area's total gross revenue is over £14 billion per year (over $19 billion). A significant part of the profits comes from online casinos’ revenues — about 40%.

The English market is regulated by the Gambling Act (2005). According to the legislative document, managers can obtain a licence in the United Kingdom and start a casino in Europe.

In 2020, the gambling commission made some changes to the local legislation. They touched upon the activities of legal online betting businesses in Europe, as well as the functioning of casino projects. According to the new amendments, operators are required to verify the identity of players more thoroughly using multi-level authentication tools.

Germany

If you want to open a gambling project in Europe and receive good profits, we recommend you to consider this country. Gaming activities in Germany are legalised. The country ranks fourth among European states in terms of the casino industry’s profitability.

The entertainment business is governed by the Interstate Treaty on Gambling. Besides, additional laws are passed separately by each federal state.

The gaming industry is regulated by the following bodies:

• Federal Ministry of Finance.
• Ministry of the Interior and Sports of Hesse.
• Regional Council of Darmstadt.
• Ministry of the Interior of Lower Saxony.
• Tax authorities of Frankfurt am Main and Berlin, etc.

Licences for gambling businesses in Europe are issued by representatives of the federal states. Operators can open gaming or bookmaker establishments in the land-based segment. In addition, it is allowed to launch online projects focused on sports and horse race betting. As a rule, German permits are valid for 10 years. Operators can extend the validity of such documents for the next 5 years.

France

This is another optimal option for operators wishing to open a gambling club in Europe. The population of France is 70 million people. Almost half of the citizens actively use gambling services. The gross revenue of the online industry exceeded €11 billion (almost $13 billion) in the previous year.

The entertainment business in this country is regulated by such bodies as Autorité Nationale des Jeux (ANJ) and the Pari Mutuel Urbain (PMU). The first organisation controls most of the gaming areas. PMU is responsible for horse race betting.

Land-based gaming clubs and casinos can operate under a local licence. Owners of virtual poker clubs can also get French permission documents. Representatives of other gambling spheres working in the virtual segment can provide their services under international licences.

The tax rate depends on the field in which an operator works. The most favourable conditions are provided for online betting businesses. Entrepreneurs from this area must pay 13.8% tax.

Malta

This is one of the most famous and time-tested jurisdictions in the world. It has such advantages:

• prestigious status;
• simple licensing;
• relevant legislation.

Malta was the first country to legalise online gaming and develop an effective gambling law in Europe (since 2004).

The openness to foreign investors and favourable tax conditions have made this state highly sought after by European operators and businessmen from all over the world.

The Maltese legislature always tries to keep up with the times. Therefore, gambling laws have been updated and improved in 2018.

Malta attracts investors due to the affordable cost of licences — from €25 thousand (about $29 thousand). At the same time, the tax rate is only 5%. These are ideal conditions for entrepreneurs who want to start online gambling projects in Europe.

Ordering a Turnkey Casino in Europe: The Strengths of the Service

The considered region offers optimal conditions for starting businesses in many countries. To buy a casino in Europe and get the maximum financial benefit, it is necessary to choose the right strategy for launching an online start-up.

If you want to achieve the most positive result, we recommend you to think about ordering a turnkey casino in Europe.

This service has such advantages:

The Main Things about Approaching the Gambling Market in Europe

Working in the considered region will bring lots of financial benefits to an operator with a properly organised strategy.

The European entertainment business has such characteristics:

• the high lucrativeness of the online gaming industry;
• many legal markets with well-thought-out legislation;
• work under local and offshore permission documents.

Our company offers numerous solutions for representatives of the entertainment business: the best casino software in Europe, turnkey projects, reliable security systems, modern payment modules, assistance in licensing, informational support, and others. Find out more about the desired services by contacting our managers.