Advertising and Marketing
Ensure a stable influx of solvent customers applying our up-to-date promotion methods
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Advantages of Advertising and Marketing
Increase in Brand Recognition
Let the target audience find out more about your virtual entertainment project
Expansion of Business Geography
Attract players from all over the world with the help of versatile marketing techniques
Improvement of Reputation
Present your casino website as a trustworthy and secure online gambling product
Worthy Business Partners
Engage respectable partners with the help of the competent organisation of promotion
Raise of Your Website Profitability
Increase revenues of your online business tanks to cutting-edge marketing strategies
Stable Outstripping of Competitors
Always move a few paces ahead by applying efficient online advertising instruments
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What Does the Service Include?
Social Media Marketing
Use the most relevant and efficient methods of working with a high-income audience
Effective Bonus Programs
Tempting rewards will let you increase user traffic of your online gaming resource
Cooperation with Affiliates
Time-tested partners can help your casino achieve impressive results in short terms
Attractive Promotions
Get players interested by offering them favourable conditions and additional rewards
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4.5/5 20

I have been working with 2WinPower for 2 years already. There were no critical problems; I applied to customer support only 3 times. Then I understood that I had to add something new to attract more players. So the company and I decided to add bitcoin as a payment method. This appropriate solution made players, especially foreigners, satisfied.


We needed to buy HTML5 slots. We had not had them before, so we decided to increase attendance. In the beginning, we wanted to purchase ready slots, but the manager offered to order development of new ones. We decided to test: we bought one slot and had another one developed. In general, both of them were a success, mobile traffic increased. But all in all, own slot is cooler because no one else has it. We are thinking to have a few more slots developed.


We ordered everything from 2winpower: a turnkey casino + slot development + promotion. Now the casino is working stably, bringing substantial constant income.


I had a ready casino, but it needed promotion. The company and I chose SEO and affiliate programs. The traffic increased by 56% (real numbers, my partner and I did not believe at first). We are going to improve these channels, for now; later we will make up anything else.


We ordered games for 3 casinos at once and software for a betting office; we expanded, so to say. In the end, we got our order before the discussed deadline, and our slots are on the top of the most popular. In half a year we plan to add a new portion of slots from 2WinPower.


I work only with 2WinPower, for almost 10 years. During this time everything happened, but quality, the speed of work, games (I have never come across such a wide assortment) and customer support (in particular) are perfect.


I noticed that in Greentube slots appeared jackpots. I have never seen this, so I bought several games at once. Players and I are satisfied. Attendance increased much, and the income from this very slots is much higher than from others. What else makes slots from 2WinPower stand out from others is that there are free spins. This option is much better than jackpots, judging from clients' reviews. But thank you for this and that — the more bonuses there are in games, the more profit we get)


2WinPower executed a unique order for me — a slot devoted to the Sochi Olympics. Perhaps such software is rarely ordered, but everything was developed quickly for me. And the image is very cool. Other operators even asked me where I had ordered such a curiosity). So I can recommend this company.


The software is of good quality, but this review is not about it. The coolest things are an admin panel and inner analytics. I have never come across such comfortable interface; everything is clear and understandable. I sorted everything out in a couple of minutes. Analytics is more than enough to evaluate the work. I have nothing to add because everything works properly.


I searched for new games. Market — CIS and Latin America, each has its peculiarities. I was recommended to contact 2WinPower. And they did what was needed. They advised slots from Igrosoft for CIS. And we will order new slots for America.


I ran a casino from another company. Anything went wrong regularly: payment systems broke down, now and then it took the system a long time to load. Everything changed after I started cooperating with these guys. It was a surprise to me that customer support can answer immediately but not in a day after applying, and a website can work correctly. So I am grateful to 2WinPower.


We did not know that it was so fast to get a casino. Our order was not a complicated one. A usual casino + several HTML5 slots though unique ones that were developed specially for us. For a month affairs are going fine because we feared for these very developed games. Anyway, we want to add 2-3 slots from Novomatic.


Thanks! I am a beginner, so I decided to seek professional help. The 2WinPower team helped me create an effective business plan.


Online casino management has never been so easy and clear. I have purchased excellent CRM tools here. I recommend this company to everyone who is looking for something worthy and high-quality.


Wow! Vibrant, exciting, and amusing slots, which were created following my sketches, amaze all my clients. I like to play them too in the evenings or on weekends.


Thank you for the opportunity to test the products before purchasing them. By the way, demo versions have full functionality. This is wonderful!


Cooperation with 2WinPower is a pure pleasure. Now I am confident in the stability and security of my business. Protection systems are incredibly effective. I can already see the result.


If you want to promote your business in profitable markets quickly, contact these guys. They know all the ins and outs of effective gambling marketing. My project has grown from a small regional start-up to a large international business.


Be sure to download some demos to choose what you really need. If you are in doubt about which options are worth trying, contact managers, they will offer you some decent variants.


A correctly organised advertising strategy is the key to the success of any business. I am lucky because I work with real experts in the field of marketing and promotion. Thanks, 2WinPower.

1 / 3

From 2WinPower, it is possible to order a unique set of tools and techniques that will help operators to attract and retain targeted gambling traffic.

Casino marketing strategy: proficient development

A casino marketing strategy developed by our specialists will build a positive image of the company and help you to cooperate with partner companies.

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Why Advertising Is so Important for Building Gambling Traffic

The casino industry is a highly competitive business where thousands of brands make themselves known every day. To stand out against their background, it is important not only to come up with an interesting product (gaming site, slot machine, bookmaker's office) but also correctly promote it.

Casino marketing is one of the key success factors. A good advertising campaign will attract the target audience.

Users will play and place bets, participate in dynamic sweepstakes, and bring friends to the gaming site. And we will take care of the growth of online gambling traffic, which will significantly increase your profits.

Advantages of Working With 2WinPower

  1. An integrated approach. Active online casino marketing involves the use of many tools and techniques, and 2WinPower specialists can perform this task perfectly well. We use SEO and CRM promotion, online casino advertising via e-mail and social networks, and affiliate programs.
  2. Special solutions. The most in-demand marketing tools are adapted to the needs of the customer, taking into account the peculiarities of his gaming site. This is the only way to achieve impressive results and propel the website into the top of popular search inquiries.
  3. Regular support. Any result achieved (for example, stable online traffic with a high return) requires professional support. We take care of timely software updates, optimisation of search queries, distribution of press releases before the presentation of a new game, etc.
  4. Profitable investment. You can order the online casino promotion along with other useful services: creation of HTML5 games on the basis of your sketches, legal support, and licensing in prestigious jurisdictions.

Another attractive option is to buy a turnkey gambling project with a marketing program.

Buy a casino

Casino Marketing: Available Methods

Casino marketing: promotion methods

Promotion of gaming sites from 2WinPower is based on the following approaches:

SEO marketing

The aim of online casino promotion with the use of SEO is to build gambling traffic by popularising the gaming site in search engines.

SEO specialists of 2WinPower perform 2 main functions:

  • internal optimisation of the gambling platform (placement of key phrases, HTML array ordering);

  • interaction with external resources (thematic websites, content exchanges) to post links.

To use SEO, it is necessary to regularly maintain the previously achieved result. It is also possible to optimise the iGaming website, interlink, and place selling content on new platforms

Promotion via e-mail

It means sending e-mail notifications that inform users on new games, upcoming tournaments, special offers, and other bonuses that can interest them.

2WinPower employees send letters only to those gamblers who have consented to receive such information. This approach provides the best effect from e-mail promotion

CRM systems

CRM services (Customer Relationship Management) are aimed at managing relationships with already registered customers.

Online casino marketing via CRM helps casino owners to:

  • retain on the website as many gamblers as possible;

  • encourage those who for some reason stopped playing to place bets once again;

  • optimise the customer base;

  • create personalised offers for special groups of users


Casino marketing in social media (Facebook, Telegram, Instagram) is gaining popularity. The main reason for it is an increase in the number of users of social networks from where it is possible to attract solvent internet traffic.

The promotion process varies depending on the website since each of them has its own characteristics. In some cases, you need to post high-quality photos with stories of big winnings, and on other pages, you will need to make polls and giveaways

Promotion via Affiliate Programs

This is one of the most effective ways to attract online traffic to a gaming site. Even in turnkey projects, there is an option of integrating an affiliate service ― one or more to choose from.

Casino operators can order an affiliate program from 2WinPower or independently connect the solution.

Operators should pay attention to the following nuances:

Searching for the Service Provider

Today, many advanced affiliates know how to promote a casino quickly and with minimum costs. You can choose either a private webmaster or a specialised developer.

When searching, it is important to pay attention to the rating, the number of successful cases, and cooperation conditions.

Operating Procedure

Initially, the operator makes an offer ― a contract that spells out the key cooperation conditions. Usually, the document indicates the period of validity of an agreement, the expected results, and payment methods.

Among the specific industry parameters, there are:

  • type of traffic (social, search, mobile, native);
  • type of conversion (SOI, DOI, and complex conversions);
  • characteristics of the target audience (gender, age, preferences, country, etc.).

Payment Methods

Casino promotion with the help of affiliates has several undeniable advantages, one of which is payment for the result.

Money can be paid according to the following schemes:

  • CPA ― Cost Per Action (such actions as visiting a website, registration, deposition of funds, etc.);
  • RevShare (percentage of the operator's income received by attracting a specific player or several players to the website).

Preparation and Placement of News Items

Online casino advertising: requirements

No matter what method operators choose, its effectiveness will mostly depend on the quality of information resources. Text, audio, and video content are necessary for the organic placement of affiliate links, creation of a successful casino marketing strategy, and launch of a powerful advertising campaign in social networks.

There are several requirements for the formation of a news feed:

  1. Frequency and placement. Many news feeds receive positive feedback (this can be the release of a “one-armed bandit” or an updated version of the software or the signing of an agreement with affiliate companies). Advertising materials should be published both on internal (personal blog, website) and external (thematic iGaming portals, social networks) resources.
  2. Emphasis on diversity. There is a specific type of content for each promotion method used. Thus, for example, in e-mail newsletters, it is advisable to use short and capacious texts that encourage people to take the desired action (users can visit the casino website or participate in the bonus program). SEO materials have many key queries, and SMM content is focused on the interaction with the audience (you can take part in a competition, like the posted text, and leave a comment).
  3. The relevance of information. To make casino marketing produce good results, it is important to provide only truthful and reliable information and not to disorient customers.

The Main Things about the Marketing Tools from 2WinPower

  • Today, casino promotion is based on SEO, CRM, and SMM channels. E-mail newsletter also makes a significant contribution to the popularisation of gaming sites.
  • An affiliate program is one of the best marketing tools. Its advantage is that the operator pays for the result. It affects the size of internet traffic, the number of registrations, the volume of initial deposits, etc.
  • The quality of published materials is very important for the creation of a positive image of the brand. All information must be truthful and make the target audience aware of all the latest news.

It is possible to order an effective marketing campaign from 2WinPower. Here, you can also purchase a turnkey casino, which includes a multitasking CRM system and the in-demand affiliate program.

Buy in 1 click!

Enjoy the benefits of cooperation and start your own gaming business with 2WinPower today:
Andrew Price
Posted by Andrew Price
2WinPower Partner, owner of the gambling establishments network.

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Updated: 17/01/2023
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