Order Effective Online Casino Marketing from 2WinPower
From 2WinPower, it is possible to order a unique set of tools and techniques that will help operators to attract and retain targeted gambling traffic.
A casino marketing strategy developed by our specialists will build a positive image of the company and help you to cooperate with partner companies.
Why Advertising Is so Important for Building Gambling Traffic
The casino industry is a highly competitive business where thousands of brands make themselves known every day. To stand out against their background, it is important not only to come up with an interesting product (gaming site, slot machine, bookmaker's office) but also correctly promote it.
Casino marketing is one of the key success factors. A good advertising campaign will attract the target audience.
Users will play and place bets, participate in dynamic sweepstakes, and bring friends to the gaming site. And we will take care of the growth of online gambling traffic, which will significantly increase your profits.
Advantages of Working With 2WinPower
- An integrated approach. Active online casino marketing involves the use of many tools and techniques, and 2WinPower specialists can perform this task perfectly well. We use SEO and CRM promotion, online casino advertising via e-mail and social networks, and affiliate programs.
- Special solutions. The most in-demand marketing tools are adapted to the needs of the customer, taking into account the peculiarities of his gaming site. This is the only way to achieve impressive results and propel the website into the top of popular search inquiries.
- Regular support. Any result achieved (for example, stable online traffic with a high return) requires professional support. We take care of timely software updates, optimisation of search queries, distribution of press releases before the presentation of a new game, etc.
- Profitable investment. You can order the online casino promotion along with other useful services: creation of HTML5 games on the basis of your sketches, legal support, and licensing in prestigious jurisdictions.
Another attractive option is to buy a turnkey gambling project with a marketing program.
Casino Marketing: Available Methods
Promotion of gaming sites from 2WinPower is based on the following approaches:
| SEO marketing | The aim of online casino promotion with the use of SEO is to build gambling traffic by popularising the gaming site in search engines. SEO specialists of 2WinPower perform 2 main functions:
To use SEO, it is necessary to regularly maintain the previously achieved result. It is also possible to optimise the iGaming website, interlink, and place selling content on new platforms |
| Promotion via e-mail | It means sending e-mail notifications that inform users on new games, upcoming tournaments, special offers, and other bonuses that can interest them. 2WinPower employees send letters only to those gamblers who have consented to receive such information. This approach provides the best effect from e-mail promotion |
| CRM systems | CRM services (Customer Relationship Management) are aimed at managing relationships with already registered customers. Online casino marketing via CRM helps casino owners to:
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| SMM | Casino marketing in social media (Facebook, Telegram, Instagram) is gaining popularity. The main reason for it is an increase in the number of users of social networks from where it is possible to attract solvent internet traffic. The promotion process varies depending on the website since each of them has its own characteristics. In some cases, you need to post high-quality photos with stories of big winnings, and on other pages, you will need to make polls and giveaways |
Promotion via Affiliate Programs
This is one of the most effective ways to attract online traffic to a gaming site. Even in turnkey projects, there is an option of integrating an affiliate service ― one or more to choose from.
Casino operators can order an affiliate program from 2WinPower or independently connect the solution.
Operators should pay attention to the following nuances:
Searching for the Service Provider
Today, many advanced affiliates know how to promote a casino quickly and with minimum costs. You can choose either a private webmaster or a specialised developer.
When searching, it is important to pay attention to the rating, the number of successful cases, and cooperation conditions.
Operating Procedure
Initially, the operator makes an offer ― a contract that spells out the key cooperation conditions. Usually, the document indicates the period of validity of an agreement, the expected results, and payment methods.
Among the specific industry parameters, there are:
- type of traffic (social, search, mobile, native);
- type of conversion (SOI, DOI, and complex conversions);
- characteristics of the target audience (gender, age, preferences, country, etc.).
Payment Methods
Casino promotion with the help of affiliates has several undeniable advantages, one of which is payment for the result.
Money can be paid according to the following schemes:
- CPA ― Cost Per Action (such actions as visiting a website, registration, deposition of funds, etc.);
- RevShare (percentage of the operator's income received by attracting a specific player or several players to the website).
Preparation and Placement of News Items
No matter what method operators choose, its effectiveness will mostly depend on the quality of information resources. Text, audio, and video content are necessary for the organic placement of affiliate links, creation of a successful casino marketing strategy, and launch of a powerful advertising campaign in social networks.
There are several requirements for the formation of a news feed:
- Frequency and placement. Many news feeds receive positive feedback (this can be the release of a “one-armed bandit” or an updated version of the software or the signing of an agreement with affiliate companies). Advertising materials should be published both on internal (personal blog, website) and external (thematic iGaming portals, social networks) resources.
- Emphasis on diversity. There is a specific type of content for each promotion method used. Thus, for example, in e-mail newsletters, it is advisable to use short and capacious texts that encourage people to take the desired action (users can visit the casino website or participate in the bonus program). SEO materials have many key queries, and SMM content is focused on the interaction with the audience (you can take part in a competition, like the posted text, and leave a comment).
- The relevance of information. To make casino marketing produce good results, it is important to provide only truthful and reliable information and not to disorient customers.
The Main Things about the Marketing Tools from 2WinPower
- Today, casino promotion is based on SEO, CRM, and SMM channels. E-mail newsletter also makes a significant contribution to the popularisation of gaming sites.
- An affiliate program is one of the best marketing tools. Its advantage is that the operator pays for the result. It affects the size of internet traffic, the number of registrations, the volume of initial deposits, etc.
- The quality of published materials is very important for the creation of a positive image of the brand. All information must be truthful and make the target audience aware of all the latest news.
It is possible to order an effective marketing campaign from 2WinPower. Here, you can also purchase a turnkey casino, which includes a multitasking CRM system and the in-demand affiliate program.
- e-mail: info@2wpower.com
- Telegram: @Win2Power
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