Turnkey Integration of the Kambi Platform with 2WinPower

Andrew Price
Posted by Andrew Price
2WinPower Partner, owner of the gambling establishments network.
Kambi is the world’s leading provider of bookmaker technology, specialising exclusively in sports betting.

Kambi's proprietary betting platform

The company’s digital portal is used by both major international brands and local operators. The product is highly valued in the industry due to its reliability, wide range of odds, and expertise in trading.

Project owners gain access to a ready-made sportsbook without having to build and maintain a complex IT infrastructure independently. Kambi software connection is particularly relevant for enterprises that want to quickly enter the market or scale their platforms.

2WinPower acts as a link between operators and the provider of betting solutions. The aggregator is fully responsible for the integration process and all its steps:

  • Assistance in selecting an installation model. Customers can choose between a turnkey bookmaker and using individual components.
  • iGaming project support. This includes preparation of technical documentation, API integration, testing, and launch.
  • Professional services. These are technical assistance, updates, and adaptation of program components to regulatory requirements.
The developer’s sportsbook software is popular with both young firms and large local companies. The products have been highly appreciated by international enterprises that scale their multi-channel online resources.

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Kambi as a Well-Known Sportsbook Provider

The brand has earned a reputation as a reliable, technologically advanced partner with a large selection of betting solutions and a global presence.

This is a public company, and its shares are traded on the NASDAQ Stockholm Stock Exchange. Kambi meets high standards of transparency, reporting, and corporate governance.

Focus on Sportsbook Options

Unlike many other providers, the vendor specialises exclusively in bookmaker software. The enterprise does not develop casino or other gaming verticals, but rather focuses on the stable and accurate operation of its wagering portal.

The manufacturer offers:

  • flexible control of the odds;
  • pre-match and live betting support;
  • risk management tools;
  • high-load infrastructure for large volumes of wagers.

The company monitors trends in the sports industry and quickly adapts its product line to changes. These include innovations in licensing, advertising, the formation of event lines, etc.

Clients and Market Confidence

The brand collaborates with many operators, including LeoVegas, Unibet, Paf, ATG, Svenska Spel, LiveScoreGroup, and others.

The selection of Kambi as a key technology partner underscores the platform's high quality and reliability. The proprietary software can be used to launch and scale bookmakers, enter new markets, and create international iGaming projects.

Global Presence

The provider works in several regions, including:

  • Europe;
  • USA;
  • Latin America;
  • Africa;
  • Australia.

Online betting portals easily adapt to various regulatory requirements, user behaviour, and the specifics of local sports markets.

Business owners value Kambi for its stability, predictability, long-term partnership approach, advanced technologies, and deep customisation.

What the Digital Platform Includes

Let us look at the key elements of the betting resource.

Turnkey Sportsbook

It covers all functionality, from the user interface to trading and result calculation.

Operators receive a ready-made and scalable solution that contains:

  • frontend;
  • backend;
  • trading tools;
  • payment system integration options.

The Sportsbook Engine platform enables quick launch and scaling of a bookmaker business without complex modifications or the need to build infrastructure from scratch.

Odds Compiler

The trading panel of stakes is responsible for the automatic generation of coefficients.

The system processes data from its own betting feed storage, taking into account:

  • current statistics for the selected discipline (team, athlete, or event);
  • line movement;
  • market factors.

The program then automatically creates up-to-date ratios for pre-match and live wagering, reducing the workload on trading teams.

Odds Compiler generates:

  • about 1 million pregame markets per year;
  • more than 450,000 live bets.

The eSports line, which also features live and pre-match events, deserves special attention. The company covers top international and local tournaments, offering bets on CS:GO, League of Legends, Dota 2, Valorant, and other popular disciplines.

The provider generates more than 6,000 unique competitions per week. Besides, operators receive widgets, broadcasts, in-depth analytics, and much more.

Bet Builder

The application creates multiple wagers within a single event, combining different sports markets and odds types. This ensures a personalised experience and flexible game.

According to Kambi, implementing the solution boosts entrepreneurs’ margins by 18%, making sessions longer and more profitable. Betting portals may see an increase in the average check and audience engagement.

Trading Control

This is a full-fledged sportsbook back office that gives project owners complete control over lines, limits, and exposure.

Investors can quickly respond to current changes, manage risks, and adjust wagering offers in real time.

BI Tools

The Kambi platform supports integration with the BI module. The solution is designed for 24/7 analysis of bets, user behaviour, and financial indicators. Accurate and reproducible data serve as the basis.

Flexible Installation via API or as Separate Modules

Flexible bookmaker integration via API

The betting system is built on the cluster principle, allowing entrepreneurs to choose the optimal connection format. It is possible to order a turnkey product or a customised implementation of individual components.

Kambi's modular integration is a cost-effective option for both new brands and projects with already existing technical infrastructure.

Full Turnkey or Sportsbook API

Operators can use Kambi as a full-fledged betting resource. The vendor provides access to all key components: the UX interface, the calculation panel, and the trading system.

The turnkey format is suitable for those who want to quickly launch a betting portal. It protects against legal risks and technical difficulties at the initial stage.

An alternative is to use the sportsbook API, where Kambi is integrated into the existing bookmaker. In this case, entrepreneurs retain their frontend, CMS, or wallet system and add only the necessary betting features.

Integration of Individual Components

The modular architecture allows for the implementation of not the entire platform, but only several elements:

  • odds feed generator;
  • markets and player props for more in-depth proposals;
  • instant bets and other rapid formats.

Bookmakers can gradually expand their products without violating the logic of existing services. This allows them to retain their customer base and quickly attract new clients.

Integration with External Systems

The platform is compatible with popular CMS, wallet solutions, payment gateways, and BI options. All components work under a unified data and event logic, simplifying management and results tracking.

A modular API structure helps entrepreneurs build their bookmaker architecture. Project owners retain control of the iGaming brand, user experience, and key business processes, while receiving a high-quality, scalable betting solution.

Legality and Regulatory Compliance

The company provides modern tools for a quick start and smooth deployment in the sportsbook industry.

Prestigious Certification

Let us look at the key licences that grant Kambi access to the international market:

  1. UKGC. The Commission is considered one of the strictest in the world. It imposes stringent requirements for the transparency of odds, risk management, client protection, and support for RG mechanisms.
  2. MGA. The Malta Gaming Authority is a popular European online betting jurisdiction. The organisation’s permit confirms the correct processing of pre-match and live stakes, reproducibility of calculations, and control over financial flows. To obtain the licence, Kambi passed the technical expertise of all sportsbook components.
  3. ONJN. Romania's certificate opens access to the Eastern European market. The authority requires accurate rate fixing and synchronisation with national payment systems.
  4. DGOJ. The work in the Spanish bookmaker market involves complete transparency of sportsbook logic, strict rules for placing live bets, and detailed transaction logging.

Adaptation to the Local Legislation

The Kambi product line can be customised in accordance with the rules of various jurisdictions. The betting software is designed to meet gambling commissions' requirements from the outset, rather than making changes after the launch.

Entrepreneurs benefit from reduced legal risks and regulatory barriers, as well as a quick launch of their projects in a secure environment.

How Operators Use the Kambi Platform

2WinPower experts have prepared typical case studies of the company’s software implementation that further confirm the solution's flexibility and scalability.

Big Brand with a Full Turnkey Model

In this scenario, the portal covers the entire betting cycle:

  • acceptance of stakes;
  • calculation of odds;
  • trading;
  • risk management, and other functions.

Entrepreneurs can focus on developing their iGaming resources, marketing, and audience expansion without being distracted by technical and legal complexities.

Kambi takes over all organisational issues, including the launch and configuration of the betting system, regulatory compliance, access to new markets, etc.

API Integration into an Existing Platform

In this case, operators already manage their CMS and wallet services. The developer connects to their websites via an Application Programming Interface, providing odds feed, wagering markets, and bet calculation.

The sportsbook API preserves the portal’s current architecture while strengthening the product with a professional engine.

Clients receive:

  • a wide range of events;
  • balanced odds for live and pre-match options;
  • support for local competitions, depending on the selected jurisdiction.

Retail Network with Online Access

The examples of a wagering solution also include integration with land-based bookmakers.

They use Kambi as a unified system with offline locations and virtual access. Bets, accounts, and balances are automatically synchronised between retail and digital channels, without delays, glitches, or additional settings.

Gamblers get a high-quality cross-platform experience, with betting history, achievements, and bonuses preserved across devices. This could be a land-based bookmaker, a self-service terminal, a desktop website, or a mobile app.

Entrepreneurs also benefit from the retail model, as it provides centralised control over all operations, detailed analytics, and effective risk management.

How to Connect Kambi via 2WinPower

The integration is designed as a step-by-step process. This reduces risks and the likelihood of errors, allowing for an early assessment of the scope of work, implementation time, and final result.

Audit and Selection of the Connectivity Model

The first stage involves a thorough project study.

The 2WinPower team analyses:

  • the operator's business model;
  • target markets;
  • availability of licences;
  • regulatory requirements;
  • current technical infrastructure.

Specialists also evaluate sales channels and work formats. This could be an online or mobile bookmaker, a retail or hybrid model.

Based on the collected data, the optimal connection option is selected. The company offers a turnkey sportsbook or modular API integration. Additionally, a roadmap for the betting project is developed, taking into account scaling strategies and the addition of new services.

Documentation, Access, and Technical Support

After approving the kind of collaboration, entrepreneurs gain access to:

  • complete technical documentation;
  • test environments;
  • API specifications.

2WinPower helps you understand the data structure, rate flow, and security requirements of iGaming sites.

At this stage, access rights for technical and operational teams are also configured, support points are identified, and interaction processes are coordinated. All this reduces errors during launch and accelerates project implementation.

Integration of Interface and Services

This is a sportsbook connection that includes UIs, odds feeds, betting markets, wager calculation tools, and payment services. All elements are adapted to the customer's brand, local markets, and regulatory requirements.

Special attention is also paid to:

  • data consistency;
  • correct processing of live bets;
  • system resilience to peak loads on its IT infrastructure.

Testing, Launch, and Maintenance

Before implementing a project, it is necessary to conduct a complex examination.

2WinPower specialists run functional, integration, and load tests to verify extreme scenarios, the correctness of rate calculations, and event cancellation. The security of payment transactions and synchronisation with local financial services also play a big role.

After the launch, the aggregator provides entrepreneurs with support, updates, optimisation, and development of their betting platforms.

It is also worth noting that the integration architecture is always created with the future in mind.

Subsequently, entrepreneurs can perform the following tasks:

  • join new markets and jurisdictions;
  • add more modules and features;
  • expand distribution channels;
  • enhance analytics and risk control.

This makes software integration via 2WinPower a long-term project. Clients receive the foundation for stable development and secure scaling of their bookmaker business.

Why Operators Choose Kambi

Advantages of Kambi's software

Let us look at the main advantages of the sports betting solution.

Reliability and Institutional Level

Kambi is a public company listed on NASDAQ Stockholm. The provider works under rigid licensing rules: it maintains transparent financial reporting and adheres to high corporate governance standards.

The proprietary platform develops according to a clear roadmap and undergoes regular audits. This is especially important for entrepreneurs who handle high betting volumes and operate in countries with strict legal norms.

Adaptation to Local Markets

Kambi takes into account the following specifics of different regions:

  • legislative standards;
  • preferences for betting formats and sports;
  • user behaviour.

Entrepreneurs can customise lines, odds, limits, and calculation rules for selected countries. This increases the product's relevance to local clients and improves the iGaming project's KPIs.

Strong Trading Team

Proprietary software combines effective management models with an experienced sales department.

Automation ensures scalability and speed of decision-making, while traders monitor key events, live wagers, and non-standard markets.

This balance allows Kambi to maintain competitive odds and high margins. The risk of distortions and arbitrage bets is also minimised, which is crucial during the loads on the platform's IT infrastructure.

Focus on Sportsbook Solutions

The vendor deliberately does not develop casino or other gaming verticals. The company focuses on betting options and invests all its resources in this field.

This allows Kambi to deeply work through every element of its digital portal:

  • live lines;
  • bet builder;
  • risk management;
  • trading;
  • scalability for the large amounts of wagers.

As a result, operators receive a specialised betting solution customised for a profitable bookmaker.

Comprehensive Content Integration

The scalable platform can be connected together with program components from other licensed providers, including Betgenius, Skywind Group, WorldMatch, etc.

Benefits of Installing Kambi Software via 2WinPower

Partnership with the aggregator simplifies and accelerates the launch of a sportsbook, minimising technical and operational risks. The company takes over the configuration and maintenance of iGaming projects.

Quick Start without Complications

When collaborating with 2WinPower, entrepreneurs do not need to build integration from scratch. They are offered secure connection scenarios, finished documentation, and a clear implementation process.

Interoperability of Systems

2WinPower ensures the coordination of work between Kambi and all elements of the operator's platform:

  • wallet gateway;
  • CRM service;
  • payment module;
  • BI analytics.

Integration is pre-validated and tested. This reduces the risk of errors, data conflicts, and problems when scaling an iGaming portal.

Professional Assistance

A key aspect of working with 2WinPower is centralised sportsbook support.

The aggregator’s team coordinates the interaction of Kambi and other providers, quickly resolves technical issues, and ensures timely system updates. This approach prevents a diffusion of responsibilities between different departments, simplifying communication and management.

Flexibility for Future Growth

Clients receive a stable technological base and predictable business development scenarios, without operational disruptions or legal red tape.

For example, an eSports line will strengthen the portfolio when entering the Asian market. At the same time, a wide range of team competitions (football, volleyball) will allow brands to take leading positions in Latin America.

The aggregator team considers all these aspects during the integration stage, facilitating project scaling.

Launch the Kambi Betting Platform with 2WinPower

Launch the Kambi betting platform with 2WinPower

Choosing the company as a business partner is a convenient and reliable way to open an online bookmaker office without technical and operational difficulties.

Project owners gain access to the world's best sportsbook, featuring professional event lines and effective audience retention tools. Experienced specialists offer the coordination of integration, system compatibility, and ongoing support for the iGaming resource.

Why partnership with 2WinPower is beneficial for entrepreneurs:

  • quick sportsbook launch without the development from scratch;
  • interaction between Kambi and wallets, CMS, and payment services;
  • risk mitigation when entering regulated markets;
  • single point of support;
  • clear scaling process.

Our team will help those planning to integrate a sportsbook or update an existing platform choose the optimal integration format. We will adjust the product to your current business needs and licence, taking into account local specifics and further development plans.

It is possible to order the installation of the vendor’s software in just a few clicks. Just leave an application through the feedback form, and 2WinPower’s managers will contact you shortly.

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Frequently Asked Questions About Kambi

Let us look at the inquiries customers ask when speaking with our specialists.

Can I Use Only the Odds Feed?

Yes, the Kambi platform supports a modular integration model. Operators are free to utilise individual components of the system, such as odds feed or pre-match lines, without implementing a complete turnkey solution.

This format is convenient for companies with a unique frontend, wallet, or trading infrastructure. When partnering with the vendor, they gain access to a reliable source of data, coefficients, and events.

Does Kambi Support Live Betting?

This is one of the brand’s greatest strengths.

The platform offers live lines with fast quote updates, automated market management, and protection against delays. Entrepreneurs get a competitive product, high audience engagement, and stable margins.

Does Kambi Provide Its Services in the US or Latin America?

Yes, the manufacturer’s solutions are available in both markets.

The portal is adapted to the requirements of local regulators, user behaviour patterns, and betting formats in different jurisdictions. All this makes the firm a strong partner for international operators and projects aimed at geographic expansion.

Can Kambi Be Integrated with My CMS or Wallet?

The provider offers a comprehensive Sportsbook API, allowing the platform to be linked to external Content Management System, wallet services, CRM, and payment options. This allows business owners to maintain control over their brands while using Kambi's advanced sports betting technology.

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Enjoy the benefits of cooperation and start your own gaming business with 2WinPower today:
  • e-mail: info@2wpower.com
  • Telegram: @Win2Power
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