Sweepstakes Business
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Essence of the Sweepstakes Business
Essence of the Sweepstakes Business

Lottery draws are considered one of the most popular areas of the modern gaming business. This type of gambling is legal in many countries of the world.

There are many diversified types of drawings. Regular sweepstakes attract players with big jackpots. Instant lotteries allow gamblers to try their luck here and now.

To open a successful online lottery business, it is necessary to obtain a gambling licence, purchase the desired software, rent reliable hosting, connect payment and security systems, and launch an effective advertising campaign.

The 2WinPower team will take responsibility for the implementation of all the essential tasks.

Benefits of the Sweepstakes Business
Broad Audience Interest
Lottery draws are popular all over the world — in both big cities and small towns
Profitability of the Industry
Earn good money by offering your online services to clients from different countries
Simple Launch of a Start-Up
Get a full-flagged lottery product that is ready to launch and work with consumers
International Market Entry
Interact with audiences from different regions thanks to the multilingual interface
Lucrativeness of Projects
Your investments will pay off in a few months after the launch of your start-up
Legal Business Activities
Operate following gaming laws thanks to the presence of an international licence
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Video Presentation of the Product
What Does the Service Include?
Stylish Sweepstakes Website
Our professionals apply the most effective technologies to create lottery content
Attraction of Loyal Clients
Experienced 2WinPower marketers will help you attract and retain promising customers
Highly-Qualified Support
Contact us with any questions related to conducting your entertainment business
The Best Lottery Software
Products from famous developers will raise the interest of gamers in your project
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Create a Promising Lottery Business Right Now
Collaborate with professionals to get a high-quality and popular gambling product
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How Long Does It Take to Start a Lottery Business?

The duration of organising a gaming project depends on the chosen format of work. An operator can launch a lottery business in several ways:

  • An independent start. The development of a project from scratch may take from six months to several years. An investor will have to resolve all organisational and technical issues on his or her own.
  • Work under the White Label agreement. You can start your business within a month. It is enough to choose a supplier and create an original style of the gambling establishment.
  • The purchase of a franchise. It is possible to start working with clients almost immediately after the conclusion of the contract. An operator receives a ready-made digital infrastructure and the opportunity to operate with a promoted brand.
  • A turnkey business. The speed of entering the market depends solely on a customer’s preferences. You may choose one of the basic gaming platforms or order a unique start-up.
What Are the Stages of Creating a Lottery Business?

If you decide to open an online lottery on your own, you should follow these steps:

  • the development of the gaming platform’s core (the engine and back-end components);
  • the search for suppliers and the acquisition of lottery software;
  • the creation of the virtual resource’s design;
  • the organisation of customer service and technical maintenance;
  • the purchase of a licence;
  • the promotion of a start-up and the growth of a client base.

The independent launch requires significant financial investments and special technical skills.

We offer more convenient and practical options:

  • work under a franchise;
  • White Label program;
  • turnkey casino software.

Turn to the 2WinPower to avoid solving technical and organisational issues. Just choose a suitable cooperation option, conclude an agreement and start creating your client base.

How Much Does It Cost to Open a Lottery Business?

The price of a project depends on several factors:

  • technical configuration of the gaming platform;
  • the assortment of entertainments;
  • the quality of customer service;
  • the availability of additional administrative services, etc.

The 2WinPower studio proposes online lotteries for sale in two formats:

  • an autonomous start-up that is engaged only in the distribution of lottery tickets;
  • a complex gaming system in which the lottery business is part of the digital infrastructure with slots, sports betting options, and other gambling content.

For details, please, contact our specialists.

What Is the Lucrativeness of the Lottery Business?

To open an online lottery and make good profits, consider the following aspects:

  • the quality and functionality of the gaming system;
  • the efficiency of customer support;
  • the reliability of financial instruments.

One of the obligatory aspects of building a customer base is a well-thought-out marketing program.

In addition to technical components for organising a start-up, you can order advertising services from the 2WinPower studio. We guarantee achieving a net profit by the end of the first year of cooperation.

The lottery business is a promising area that ensures high customer involvement and the return on investment. The correctly chosen software is one of the keys to success, as well as an effective marketing campaign and a well-thought-out financial strategy.

Lottery software from the world’s leading providers

You can order lottery software from 2WinPower. We offer software from the world’s leading providers, professional technical support, and legal assistance.

Buy in 1 click!

Land-Based Terminals or an Online Gambling Platform?

You can establish a lottery business in land-based gambling locations or on the virtual platform. Both options have their advantages:

  1. The decision to sell printed tickets, for example, helps entrepreneurs to make good money on advertising. Operators indicate names of sponsors and their logos on each letterhead, thus generating additional income and promoting the brands of partners.
  2. Electronic lottery conducting allows you to attract a wider audience. Players do not need to look for a self-service terminal or cashiers: all they need is to make a couple of clicks on their PCs or mobile devices.

To become a leader in the lottery industry and scale your business without any problems, it is important to concentrate on both sectors. You can buy a lottery machine or gambling terminal, and at the same time, promote a website with dynamic raffles on the Internet.

How to Start a Lottery Business: What You Will Need First

To perform their activities and organise lottery conducting, operators will need certain knowledge, skills, and investment. To independently launch a lottery project from scratch, it is important to take several steps:

Legal Training

At the start, operators will need to:

  • register as a legal entity;
  • be registered by tax authorities;
  • open several operating accounts in banking institutions.

It is worth registering as a legal entity without using the simplified taxation system. Sole proprietors are not allowed to perform gambling activities. Otherwise, operators will have to pay huge fines and face other types of sanctions.


The lottery business is a highly profitable sector but even here, there may be some financial problems. This may happen, for example, if the company will not be able to pay the prize money in full (when wins are too big).

To protect the business from the loss of reputation and penalty charges, operators should create a reserve fund. Its size, methods of replenishment, and other details are indicated in special documents.

Purchase of Software

The company will need high-quality lottery software with wide functionality, simple installation, and other attractive features. With such a solution, you can:

  • organise the work of several websites where electronic tickets will be sold;
  • manage self-service land-based terminals;
  • establish an effective lottery business that will include both online and offline sectors.

Operators can buy the lottery software from approved vendors or create it on their own. To develop a modern and reliable product, the company will have to hire a team of experienced architects, programmers, and testers.


To run a lottery business, it is necessary to obtain a licence in the selected jurisdiction. Lottery tickets can be legally sold even in those countries where other types of gambling are prohibited. For example, in China where it is not allowed to gamble but its multi-million population enjoying buying lottery tickets.

Licensing is the last step in the process of launching a lottery project. To obtain a permit, the applicant needs to provide a package of juridical documents, present a detailed business plan, and confirm the availability of funds in the insurance fund.

High-Quality Lottery Software: Buy or Create it on Your Own

Lottery software: purchase and development

When filing an application, the operator must sign a cooperation agreement with one or more software vendors. If the priority is to independently develop lottery software, it will be necessary to provide a dummy program with a detailed description of the principles of its functioning.

Software development is a rather costly process. The company needs to hire a team of specialists who will take into account all the wishes of customers and the specifics of their activities.

It is much easier, faster, and more efficient to purchase lottery software from a reliable vendor with hundreds of successful projects in his portfolio and impeccable quality of solutions.

How to Choose the Best Lottery Software

There are dozens of well-known manufacturers on the market, so the choice is really wide. However, it is worth remembering a few basic parameters that the truly effective lottery software must include:

High performance

The best lottery software processes more than 5 thousand requests per minute, including ticket sales, drawings, determination of the winner, payment of bonuses, etc.

It will be a good option to choose a product that supports several types of lotteries (for example, cash and giveaways) or makes it possible to organise frequent rounds (for example, every 10–15 minutes).

Products that support instant and motivating draws are also very popular

Flexibility of settings

The lottery software that allows operators to install additional game content will be an excellent choice. This can be sports betting, slot machines with built-in RNG, live games, etc.

Integration channels and other flexible tools are created during the coding phase, which makes it much easier to connect additional options in the future

High level of security

Like any other casino program, the lottery software interacts with flows of confidential data (this is personal information about players: passwords, payment details, features of the source code, etc.).

To ensure the confidentiality of data, the software contains special protection mechanisms. These are built-in firewalls, SSL encryption, multi-factor authentication, and other powerful options

Cross-platform environment

The solution should work flawlessly on any operating system designed for PCs and mobile gadgets. The ability to connect and manage land-based of sales points (terminals, game cabinets) only increases the value of the software.

The presence of a mobile version (for Android, iOS, and other operating systems) is a mandatory condition, given the active growth of mobile internet traffic over the last few years

Certified components

The development of lottery software is based on the use of a random number generator ― a computing mechanism that instantly determines the winning combination.

The operation of the RNG must be flawless and uninterrupted and exclude any modifications. In order for the products to meet the stated requirements, it is important to conduct annual RNG testing with a quality certificate

The Best Suppliers of Programs for Raffles

Programs for lottery: best suppliers

Dozens of manufacturers all over the world produce software for lottery terminals and online platforms.

When establishing a gambling business, it is worth paying attention to solutions of the following developers:

  1. Novomatic. Products of the brand are distinguished by high-quality visualisation, a powerful administration panel, simple connection, and seamless integration into the structure of already existing gaming sites. The cross-platform environment provides operation on iPhone, iPad, Android, Windows, and Mac devices.
  2. Microgaming. This company offers a large selection of immersion games, a unique set of widgets, and tools for effective interaction with social networks. The optimised ticketing system guarantees seamless operation in the land-based sector and on the Internet and also supports popular payment methods (plastic cards, electronic money, cash, and digital currency).
  3. Playtech. The developer offers insured lottery drawings. This approach reduces the load on the operator's reserve fund and also expands the product line. Software of the vendor includes games with fixed and progressive jackpots, several keno and bingo options, and a wide range of slot machines.
  4. NetEnt. A lottery with an impressive prize pool and a minimum price of tickets. The program provides quick payouts to winners (up to 12 hours), as well as the installation of additional components (the best casino games in the industry and payment modules).

The Main Things about Lottery Software Solutions

2WinPower is a reliable supplier of lottery software from the world’s leading vendors.

  • Lottery programs are distinguished by high performance, flexible settings, and a convenient backend. We offer cross-platform solutions that can be launched in all browsers and operating systems. It is also possible to connect software for equipment of land-based gambling establishments (terminals, game cabinets, consoles).
  • Among the most trusted software vendors, we can name NetEnt, Novomatic, Playtech, Microgaming, and other well-known brands. They offer interesting lottery programs and a wide range of slot machines (3D games and slots with progressive jackpots).
  • To establish a lottery business, you will need to create a legal entity, be registered by tax authorities, create a reserve fund, and obtain a licence.

From us, you can rent the lottery software on the most favourable terms. We also offer demo versions of products, as well as technical and legal support of gambling projects.


By turning to 2WinPower, you can purchase programs for the development of bookmaker’s offices, gaming sites, poker platforms, and several tournaments with impressive prize pools.

To get more detailed information, please contact our manager:

Enjoy the benefits of cooperation and start your own gaming business with 2WinPower today:
Posted by Andrew Price
2WinPower Partner, owner of the gambling establishments network.

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