The provider is a leader in the production of interactive gambling entertainment and equipment for ground locations. The company's solutions are distinguished by a high level of security, prestigious certification, and good feedback from the audience.
The 2WinPower studio offers the vendor’s software at affordable prices.
We conclude various types of cooperation: from the purchase of a package of games to the creation of a turnkey online casino.
About the Supplier
Light & Wonder is a well-known vendor of hardware and software for the gambling industry. The brand produces a wide range of solutions that are popular with players and B2B partners on 5 continents.
Key information about the company:
- The firm creates gaming cabinets, card shuffling devices, and displays for land-based casinos. Its portfolio contains modern lottery software that can be connected to a gaming site or used in a stationary location. The developer owns a collection of more than 450 video slots with excellent design and attractive mechanics.
- The Light & Wonder online casino provider is one of the few companies on the market whose programs are licensed in more than 36 jurisdictions. These are Malta, the Isle of Man, Alderney, Latvia, Lithuania, Romania, and other countries. The software is also approved in Michigan, Nevada, New Jersey, Pennsylvania, and other US states.
- Entertainment content and control systems are certified by such prestigious laboratories as eCOGRA, iTech Labs, and QUINEL. The company's lottery software has been awarded by the World Lottery Association (WLA).
- The vendor's headquarters is located on Bermuda Road (Las Vegas, USA). The company employs about 4,500 specialists in such spheres as development, testing, management, technical support, and jurisprudence. The company also has offices in London, Oslo, Valletta, Macau, Buenos Aires, and other major cities.
Advantages of Buying Licensed Slot Machines
Let us take a look at how the Light & Wonder casino software is different from the offers of competitors.
Large Selection of Entertainment
The brand’s catalogue contains more than 450 items, including:
- retro-style slots with 3 reels;
- traditional 5-reel devices;
- solutions with a cluster structure of paylines, etc.
The manufacturer’s slot machines are famous for a wide variety of plots. The company supplies adventure, mystical, and historical games with interesting designs and impeccable sound. Special attention is paid to popular fruit-themed entertainment, complemented by various generous symbols and bonus rounds.
The Light & Wonder gambling software contains several non-standard mechanics:
- Megaways. Slots in this category are distinguished by an increased number of prize lines. During bonus spins, their number may reach 110 thousand. Innovative mechanics was presented by the Big Time Gaming Australian provider. Light & Wonder uses BTG's developments under a franchise agreement.
- Dancing Drums. Video games included in this group have several “dancing” reels that begin to expand during the main and extra sessions. Instead of the usual 5-reel panel, a cluster of 7–8 reels with increased chances for winning big prizes is formed on the screen.
- Buy Pass. Slots of this product line offer a wide choice of the basic features of the game. There are 3 RTP levels available to operators: 94%, 96%, and 98% with low, medium, and high volatility.
- Walking Wild. “Floating” wild symbols can be found in many solutions included in this category. They can cover the entire screen or occupy only specific reels (for example, the second and fourth). The appearance of the Walking Wild activates re-spins or launches bonus rounds.
The Light & Wonder turnkey casino is instantly displayed in all browsers and operating systems. These are iOS, Android, Windows, and Linux. The solution supports non-stop gambling on various types of devices: desktop PCs, gadgets, land-based terminals, and gaming cabinets.
Picture quality and playback speed remain at the highest level on all devices. The functionality of slot machines is available even with a poor internet connection.
Excellent Bonus Program
You can launch a casino by the Light & Wonder provider along with such effective customer retention tools as:
- progressive jackpots;
- seasonal campaigns and tournaments;
- the ability to purchase additional features;
- free spins;
- distribution of prizes.
The brand is constantly improving the quality of the gameplay by adding innovative bonuses to its slot machines. These are mini-quests, systems of cumulative points, access to premium rounds, and advanced features of the main characters.
How to Launch a Casino by the Light & Wonder Provider
The entertainment content comes along with a multitasking gambling platform.
The proprietary OpenGaming system consists of several components:
Useful CRM service
The software contains account management, reporting, and analytical options.
The system monitors the reactions of players to casino games and, based on their preferences, creates personalised offers for each of the categories.
The CRM service includes tools for interacting with customers. These are e-mail newsletters, distribution of nominal bonuses, and much more
Multicurrency payment gateway
More than 40 financial modules are integrated into the Light & Wonder turnkey casino. These are global and local payment systems with a favourable internal conversion rate, low commission for transfers, as well as useful credit and investment tools.
Operators can open several bank accounts, get a short-term loan, and connect cryptocurrency payments
Adaptive user interface
The game lobby has been translated into more than 30 languages, including English, German, Portuguese, Hungarian, and others.
The interface contains gamification elements that engage users in the process from the first minute
Entrepreneurs can order an online casino with a security module, a KYC system, and other useful options.
The decision to connect external affiliated services will allow casino owners to attract solvent traffic to their sites quickly and with minimal costs
How the Supplier Attracts and Retains Customers
The producer uses the following tools to involve and keep the audience:
- Stunning visuals. Light & Wonder understands the importance of a captivating look in attracting players. It invests in high-quality graphics, animations, and appealing themes to create an immersive experience. The vibrant and engaging visual elements catch the attention of users and make them want to explore the games further.
- Unique mechanics. To stand out in the competitive market, the vendor incorporates unique game algorithms into its offerings. The company strives to introduce innovative features, such as interactive bonus rounds, cascading reels, or multi-level gameplay. They provide an exciting and fresh experience for users. These distinctive mechanics keep customers engaged and interested in gambling products.
- Progressive jackpots. Light & Wonder understands the thrill of chasing a big win. It introduces cumulative prizes into its titles, offering consumers the opportunity to win life-changing sums of money. By constantly increasing the jackpot amount as users wager, the supplier creates an incentive for customers to keep playing in the hopes of hitting that massive reward, ensuring high engagement and retention.
- Personalised bonuses and loyalty programs. The developer provides users with prizes that cater to individual punters' preferences and behaviours. By tracking gamblers' activity and offering tailored rewards, free spins, or exclusive promotions, Light & Wonder creates a sense of personalisation, enhancing customers' loyalty and encouraging them to continue playing.
- Social interaction and competitions. Light & Wonder recognises that communication enhances the overall casino experience. Therefore, it applies such features as live chat, multiplayer modes, or tournaments, allowing users to interact with each other.
- Regular content updates. The vendor frequently refreshes its portfolio by adding relevant releases. These constant renewals demonstrate the studio's commitment to providing a dynamic and ever-evolving environment.
- Responsible gaming measures. The producer incorporates various features to support users' well-being. It provides options for setting deposit limits, session time reminders, and self-exclusion tools. They allow clients to maintain control over their activity. Thanks to this approach, Light & Wonder cultivates a trustworthy and customer-centric reputation, which in turn encourages players' loyalty.
Compliance with the Principles of Responsible Gambling
Light & Wonder is a member of the GamCare international organisation. Its mission is to protect players against all risks related to ludomania, as well as to develop and implement effective tools to combat it.
Priority areas of the brand:
- education and training of employees under their role concerning the policy of responsible gambling;
- sponsoring public education and information campaigns aimed at protecting the interests of users;
- prevention of access to casinos by minors, as well as fully or partially incapacitated persons;
- introduction of advanced methods of secure gambling.
The Light & Wonder online casino provider actively cooperates with various organisations:
- International Centre for Responsible Gaming (ICRG);
- Committee of the American Gaming Association (AGA);
- Industry Responsible Gaming Group (IGRG);
- European Association for the Study of Gambling (EASG).
The vendor’s software contains universal solutions to combat gaming addiction:
- Pre-commitment. It includes tools for personalising the player’s budget and making informed decisions. The program informs registered users about the time spent on the gaming site (by days, weeks, months, and years), exceeding the allocated limit of funds, etc.
- Play My Way. An innovative budgeting tool, developed in conjunction with the government of Massachusetts. The app monitors the behaviour of casino visitors in real time.
Products for Land-Based Gambling Halls
Light & Wonder is famous for its professional equipment and control systems for offline entertainment locations.
The provider offers the following solutions:
- Kascada. Cabinets with 2 convex displays, ultra-high precision touch panel, and powerful subwoofers for surround sound. The catalogue contains more than 50 items, including slots and table games. Thanks to the internal reconfiguration and the main door hinge system, maintenance of Kascada products is a very easy process.
- Quartz. This group of cabinets has an ergonomic design and contains more than 10 board games. These are Texas Hold'em, Baccarat, Sic Bo, American and European roulette, and other solutions.
- Equinox. Floor machines support sports betting, bingo, and virtual slot reels. The equipment has bright illumination around the perimeter, a touch control panel, a Full HD screen, footwells, and cup holders.
- MDX. Card shuffling machines from this series are capable of shuffling from 1 to 10 decks at the same time. The technique is characterised by a laconic design and fits perfectly into the classic interior of any gambling hall.
- Unified Wallet. A universal single wallet for fast and secure cashless payments in land-based casinos. The program accepts deposits in US dollars, euros, pounds sterling, and other currencies.
The Main Things about the Installation of the Vendor’s Software
Light & Wonder is a developer of programs and hardware with offices around the world.
- The company's interactive slots are characterised by original gameplay, cross-platform support, impeccable graphics, and innovative mechanics. The provider's portfolio includes slots on such topics as fruit mixes, adventures, and history.
- It is possible to connect the catalogue of entertainment with a proprietary gambling platform. It contains a multi-currency payment gateway, a functional CRM module, and an adaptive user interface. If necessary, operators can integrate external components, such as a security module or a partner service.
- The brand actively promotes the principles of responsible gambling. For this purpose, universal Pre-Commitment and PlayMyWay systems have been developed with tools for budgeting users, identifying potentially problematic players, informing them about the risks related to gambling addiction, etc.
You can buy or rent the licensed Light & Wonder software from the 2WinPower studio. We will help you with everything regarding simple and quick software installation at affordable prices.
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