Directing traffic to the gambling platform, which should result in new registrations (leads) and first-time depositors
A performance-based advertising model where an operator pays compensation to third-party publishers for referring qualified users
A service supplier that provides access to the content of other providers through a single agreement
Prevention of money laundering and combating the financing of terrorism by installing the necessary security systems and educating the casino stuff to notice suspicious behaviour
The process of identifying an individual based on a username and password
In gambling, authentication is distinct from authorization, which is the process of giving individuals access to system services based on a player’s identity
A gambling tool that allows a player to set up a maximum amount they may gamble regardless of the outcome
A system that defines the way how to treat bonus money gifted by an operator in comparison to real funds deposited by a player
Bonus expected value (Ev)
The effectiveness of the offered bonus that determines whether the free funds will be beneficial to clients or an operator
An in-game currency that is gifted to players to boost acquisition and retention and can be converted to real cash on certain conditions
A type of bonus that offers players a return on their losses
An employee that is personally responsible for any fraudulent activity and is punished if it wasn’t stopped
A digital financial unit that is used as a medium of exchange between player and operators without third parties on an anonymous basis
Customer due diligence
A process of reporting any suspicious activity to the regulators with an intention to replenish the general database
Money that is spent by the platform users in exchange for the gambling entertaining services
A gambling tool that allows a player to set up a particular depositing ceiling for a certain period
An online service or software program that allows a player to make electronic transactions with an operator featuring digital currency units for gambling services
Employees training programs
A process of ensuring that your personnel knows what money laundering is and how to detect suspicious activity on the platform
Expected bonus consumption (E(bc))
The money that is needed to wager in order to clear out the bonus funds
First-time depositors (FTD)
Players who have successfully registered on a gambling platform and made their first deposit
A type of bonus that is used to offer a player a set amount based on a required minimum deposit
For example, players can offer a $10 bonus if they deposit a minimum of $20
A type of bonus that implies no-cost-required spins on a particular game
Winnings derived from free spins may carry additional conditions applied
An urge to gamble continuously despite harmful negative consequences or a desire to seize
A country that offers entrepreneurs licensing services on a legal basis according to the local laws
Operator’s obligation to ensure the gaming process is organized fairly according to the local standards
Permission to conduct gambling activities issued by the selected gambling committee as a valid proof of legitimate operation
An owner of the online gambling establishment that is responsible for the organization of secure and convenient entertainment for the visitors
The process of abusing one or several features of an online casino to receive the unfair benefit that results in extra profit for a scammer
Gambling software provider
A manufacturer of gambling content solutions that is responsible for its further distribution to the operators
A type of bonus restriction that is implied in the gambling process when bets are placed on lower margin games to limit the operator’s liability
A percentage of a payout to clients that is oriented on real results within a specific timeframe
Gross gaming revenue (GGR)
An essential indicator that shows the distinction between the sum that clients bet minus the sum received
The distinction between total wagers and total win that is kept by the gaming platform for itself
The gambling operator or a gambling organization that is in charge of providing services to players on the platform
House edge (Margin)
A term to show the mathematical advantage that the gaming platform has over a player over a specific time
The use by one person of another person’s data, without authorization, to commit a crime, to deceive, or defraud a gambling platform or an operator
The biggest possible winning sum of money that a client can get by receiving the right combination during the course of a gambling activity
Key performance indicator (KPI)
An industry-specific metric that indicates the performance of an online gambling platform over a given time
Know your customer (KYC)
A notion used to show the measures undertaken by an operator to increase its confidence that a client is a genuine identity of himself
Individuals who are interested in the offered gambling services and proceed from viewing to registration
Live card games
A variation of poker that uses a real person as a dealer being streamed online to provide the atmosphere of a land-based gaming establishment
A gambling tool that allows a player to set up a maximum amount of money they can lose regardless of the outcome
Different means of popularizing your online gambling platform on the market
A type of bonus used with a deposit as an incentive to encourage customers to deposit more to the casino
For example, if you deposit $100, you get 100% bonus
A bonus engine that functions as a single balance system by merging the bonus awarded with real money funds
The operator does not have the flexibility to liberate real money funds from the bonus conditions should they desire to do so, nor can they track converted marketing costs derived from the awarded bonus
The process of making illegally-gained proceeds (dirty money) appear legal
In the online gambling industry, the most frequent experience for that is depositing large sums, wagering with them without losing much, and withdrawing as winnings
Net gaming revenue (NGR)
A term that reflects an operator’s revenue after a deduction of expenses
No deposit bonus
A type of bonus that is given to a player with no deposit required
For example, a player receives $5 for registering
Non-regulated (black) market
A market over which local authorities have taken complete, concrete actions to forbid the online gambling industry or have issued official statements that the sphere is not legal in the country
An online game of chance where players match numbers placed in different arrangements with the numbers randomly drawn, matching the chosen numbers with tiles
Any type of gambling activity on the internet that includes casinos, poker, sports betting, and derivatives
An online card game in which players wager over which hand is best according to that specific rules
A legal entity (often a third party) that is appointed by an operator to deal with transactions from different channels (for example, credit cards)
The financial environment used to settle transactions through the money-transferring processes
Play through requirements (PTR)
A set of restrictions for players that are set in order to guarantee that the casino margin is given appropriate time to take effect and to protect from abuse
A person who deposits personal funds to a gambling platform with a desire to spend high-quality time and/or earn money
The online environment that connects different operators into a single system that allows joining their players together for better gambling experience and/or in case of insufficient independent clients
The biggest gambling prize or payout that grows every time the game is played and the jackpot is not taken
Reality check notice
A gambling tool that allows a player to keep track of how long they have gambled and how much they have won or lost
Regulated (white) market
A market over which government bodies exert a level of oversight and control, determining who can enter the market and the prices of the provided services (taxes, regular fees, licensing, etc.
The set of social responsibility initiatives by an operator to ensure the integrity and fairness of the gambling process, awareness of harms associated with gambling addiction
Ensuring existing users return to the gambling platform, perform repeated deposits, and increase gameplay time, engagement, and wagering
Return to player (RTP)
A percentage of wager that a game will payout to players over time
The distribution of the total amount of income generated by the players’ losses minus all deductions between the stakeholders or contributors
A process of evaluating how exposed your platform is to money laundering, what type of insurance you have, whether your platform has fraud alerts, etc
A bonus engine that allows an operator to control real money and bonus, dividing them into two separate niches
The main benefit is the ability to control the release of real money balance easily, while a bonus is in play. An operator retains complete control of the funds transfers from bonus money to real money as well as conditioning the bonus itself
Semi-regulated (grey) market
A market over which the law allows gambling services but have no explicitly authorized regulations and their underlying legality may be subject to debate
An activity of predicting the results of various sports events and placing wagers on the outcome as well as certain passing occurrences
Can also include eSports, political, and other sports unrelated events
Focusing data that allows you to distinguish what audience you will attract to your online gambling platform
It includes geographic, technographic, behavioural, site-specific, contextual, and language criteria
A percentage of a payout to players that is indicated as a preferably average
A gambling tool that allows a player to set up a maximum amount of time they can spend gambling
The amount returned to players during the course of a specific game
Anti-scamming process of checking whether the same people make large amounts of deposits then play a bit and try to withdraw their money
It allows preventing money-laundering on early stages if suspicious behaviour was spotted timely
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Undoubtedly, the coronavirus pandemic influenced the gambling industry significantly. Almost all land-based casinos and betting shops are closed. Many entrepreneurs have begun to look for ways to develop their business in online space.
E-sports betting is in a more favourable environment today. However, this area also encountered several difficulties. The 2WinPower team decided to explore the current conditions and perspectives for the development of e-sports betting in more detail.
A rather tricky situation caused by the outbreak of COVID-19 made many gamblers, preferring betting on real sports events, turn their attention to alternative forms of entertainment. E-sports is one of the few available options.
It is worth explaining that virtual gaming and betting for e-sports are two completely different things. Some people do not understand what the main difference between these two directions is. E-sports betting is a kind of alternative to traditional betting activities. The only distinction is in the fact that the main focus is on computer games tournaments instead of real sporting events.
It is worth noting that e-sports and e-sports betting was quite popular even before the quarantine. However, restricted conditions forced a lot of people distant from this area to begin to study the features of this industry and its development.
It applies not only to gamblers. More and more large-scale projects focused on real sports betting are starting to introduce e-sports betting lines.
Undoubtedly, working with the new format requires significant financial investments. Besides, experts predict that the decline in the popularity of e-sports will become inevitable after the end of quarantine. Nevertheless, thousands of gamblers from all over the world will continue to support this direction of bookmaker business.
Here are the most popular games that attract the attention of a multi-million audience today:
It is essential to consider e-sports betting not only as an opportunity to retain customers during an epidemic. It is crucial to develop this promising direction and create optimal conditions for the evolution of the industry regularly.
Many countries around the world have appreciated the profitability and perspective of e-sports betting long before the start of quarantine. For example, some operators from the United Kingdom were investing heavily in the development of this field. The main emphasis of the local entrepreneurs is on supporting and popularizing e-sports at the national and regional levels.
Malta is another example of the successful integration of e-sports betting into the gambling industry. This state is known to many investors due to the favourable conditions for opening various betting and gaming projects. E-sports business is no exception here. Local regulatory authorities are doing their best to provide operators with optimal terms.
According to Oddin experts, the main goals of the industry are as follows:
The sudden surge in the popularity of e-sports betting has opened up many opportunities for entrepreneurs, working in this area. At the same time, this industry, as well as real sports betting, faced many problems.
Many virtual tournaments have a considerable fan audience in the online environment. At the same time, e-sports competitions held in real locations attracted the attention of thousands of spectators too.
Quarantine has led to the cancellation of many e-sports tournaments. Some of them have been transferred to the online format. Despite this, a significant number of loyal fans have lost interest in such events.
Experts note that competitions held in real locations allow participants to be under similar conditions. At the same time, viewers have the opportunity to monitor the entire process of the game and make sure of its transparency. Besides, personal presence at the venue of the tournament increases the level of excitement.
It is no secret that the cancellation of critical cyber tournaments entailed substantial financial losses. Companies invested considerable amounts in the rental of premises, equipment, and advertising campaigns.
In addition to the cancellation of events, some other obstacles hinder the development of this industry:
Insufficient government support
Even though many countries support e-sports actively, most government organizations designed to promote sports and a healthy lifestyle do not take e-sports seriously. Nevertheless, the evolving of this direction would allow many talented players to pursue their careers
Lots of potential risks
The relative novelty of this area provokes the emergence of a large number of risks associated primarily with attracting a new audience
Limitation of the market
The lack of support from regulatory authorities is forcing operators to develop this promising field of their own. Undoubtedly, this situation can create lots of financial risks
The COVID-19 pandemic has increased the popularity of e-sports. However, betting on virtual sports events has been developing quite actively long before the start of the quarantine. Operators should perceive this direction of the gambling business not as a short-term fallback option, but as an independent industry that can bring big profits.
The current state of e-sports betting can be described as follows:
Experts predict that the interest of gamblers in e-sports will drop significantly after the stabilization of the current situation. Nevertheless, this field will continue to grow and attract the attention of millions of players. The rapid evolution of the field of computer technologies also plays a unique role here.
In a few years, e-sports gambling will cover a much wider audience than today. The positive aspect for operators is that they have a chance to enter this market now, while there is no fierce competition.
2WinPower has been working in the online gambling field for many years. We are engaged in the development of various products for different iGaming projects. After turning to our company, you will be able to launch a betting website, which will include betting lines for e-sports in the shortest possible time.
Another popular product of our company is a turnkey online casino. As usual, this option is chosen by operators, wanting to enter the market as quickly as possible. This offer is extremely relevant in the current circumstances.
If you want to learn more about our exclusive products and exceptional opportunities, please contact our manager:
Virtual sports betting
Placing wagers on the computer-driven sports events that are generated randomly, based on virtual skills of the participants
A process of betting money on the possible outcome
The number of times a player must play the bonus money before being allowed to make a cash withdrawal
Money that is cashed out from the gambling platform as a result of the successful gaming process for a player
Leave request to reach our support team and inquire about anything that you might still be interested in.
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