Glossary
A
Acquisition
Acquisition
Directing traffic to the gambling platform, which should result in new registrations (leads) and first-time depositors
Affiliate marketing
Affiliate marketing
A performance-based advertising model where an operator pays compensation to third-party publishers for referring qualified users
Aggregator
Aggregator
A service supplier that provides access to the content of other providers through a single agreement
Anti-money laundering
Anti-money laundering
Prevention of money laundering and combating the financing of terrorism by installing the necessary security systems and educating the casino stuff to notice suspicious behaviour
Authentication system
Authentication system
The process of identifying an individual based on a username and password
In gambling, authentication is distinct from authorization, which is the process of giving individuals access to system services based on a player’s identity
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B
Bet limit
Bet limit
A gambling tool that allows a player to set up a maximum amount they may gamble regardless of the outcome
Bonus engine
Bonus engine
A system that defines the way how to treat bonus money gifted by an operator in comparison to real funds deposited by a player
Bonus expected value (Ev)
Bonus expected value (Ev)
The effectiveness of the offered bonus that determines whether the free funds will be beneficial to clients or an operator
Bonus money
Bonus money
An in-game currency that is gifted to players to boost acquisition and retention and can be converted to real cash on certain conditions
C
Cashback bonus
Cashback bonus
A type of bonus that offers players a return on their losses
Compliance officer
Compliance officer
An employee that is personally responsible for any fraudulent activity and is punished if it wasn’t stopped
Cryptocurrency
Cryptocurrency
A digital financial unit that is used as a medium of exchange between player and operators without third parties on an anonymous basis
Customer due diligence
Customer due diligence
A process of reporting any suspicious activity to the regulators with an intention to replenish the general database
D
Deposit
Deposit
Money that is spent by the platform users in exchange for the gambling entertaining services
Deposit limit
Deposit limit
A gambling tool that allows a player to set up a particular depositing ceiling for a certain period
E
Electronic wallet
Electronic wallet
An online service or software program that allows a player to make electronic transactions with an operator featuring digital currency units for gambling services
Employees training programs
Employees training programs
A process of ensuring that your personnel knows what money laundering is and how to detect suspicious activity on the platform
Expected bonus consumption (E(bc))
Expected bonus consumption (E(bc))
The money that is needed to wager in order to clear out the bonus funds
F
First-time depositors (FTD)
First-time depositors (FTD)
Players who have successfully registered on a gambling platform and made their first deposit
Fixed bonus
Fixed bonus
A type of bonus that is used to offer a player a set amount based on a required minimum deposit
For example, players can offer a $10 bonus if they deposit a minimum of $20
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Free spins
Free spins
A type of bonus that implies no-cost-required spins on a particular game
Winnings derived from free spins may carry additional conditions applied
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G
Gambling addiction
Gambling addiction
An urge to gamble continuously despite harmful negative consequences or a desire to seize
Gambling jurisdiction
Gambling jurisdiction
A country that offers entrepreneurs licensing services on a legal basis according to the local laws
Gambling liability
Gambling liability
Operator’s obligation to ensure the gaming process is organized fairly according to the local standards
Gambling license
Gambling license
Permission to conduct gambling activities issued by the selected gambling committee as a valid proof of legitimate operation
Gambling operator
Gambling operator
An owner of the online gambling establishment that is responsible for the organization of secure and convenient entertainment for the visitors
Gambling scam
Gambling scam
The process of abusing one or several features of an online casino to receive the unfair benefit that results in extra profit for a scammer
Gambling software provider
Gambling software provider
A manufacturer of gambling content solutions that is responsible for its further distribution to the operators
Game weight
Game weight
A type of bonus restriction that is implied in the gambling process when bets are placed on lower margin games to limit the operator’s liability
Genuine RTP
Genuine RTP
A percentage of a payout to clients that is oriented on real results within a specific timeframe
Gross gaming revenue (GGR)
Gross gaming revenue (GGR)
An essential indicator that shows the distinction between the sum that clients bet minus the sum received
H
Hold
Hold
The distinction between total wagers and total win that is kept by the gaming platform for itself
House
House
The gambling operator or a gambling organization that is in charge of providing services to players on the platform
House edge (Margin)
House edge (Margin)
A term to show the mathematical advantage that the gaming platform has over a player over a specific time
I
Identity fraud
Identity fraud
The use by one person of another person’s data, without authorization, to commit a crime, to deceive, or defraud a gambling platform or an operator
J
Jackpot
Jackpot
The biggest possible winning sum of money that a client can get by receiving the right combination during the course of a gambling activity
K
Key performance indicator (KPI)
Key performance indicator (KPI)
An industry-specific metric that indicates the performance of an online gambling platform over a given time
Know your customer (KYC)
Know your customer (KYC)
A notion used to show the measures undertaken by an operator to increase its confidence that a client is a genuine identity of himself
L
Leads
Leads
Individuals who are interested in the offered gambling services and proceed from viewing to registration
Live card games
Live card games
A variation of poker that uses a real person as a dealer being streamed online to provide the atmosphere of a land-based gaming establishment
Loss limit
Loss limit
A gambling tool that allows a player to set up a maximum amount of money they can lose regardless of the outcome
M
Marketing channels
Marketing channels
Different means of popularizing your online gambling platform on the market
Match bonus
Match bonus
A type of bonus used with a deposit as an incentive to encourage customers to deposit more to the casino
For example, if you deposit $100, you get 100% bonus
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Merged balance
Merged balance
A bonus engine that functions as a single balance system by merging the bonus awarded with real money funds
The operator does not have the flexibility to liberate real money funds from the bonus conditions should they desire to do so, nor can they track converted marketing costs derived from the awarded bonus
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Money laundering
Money laundering
The process of making illegally-gained proceeds (dirty money) appear legal
In the online gambling industry, the most frequent experience for that is depositing large sums, wagering with them without losing much, and withdrawing as winnings
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N
Net gaming revenue (NGR)
Net gaming revenue (NGR)
A term that reflects an operator’s revenue after a deduction of expenses
No deposit bonus
No deposit bonus
A type of bonus that is given to a player with no deposit required
For example, a player receives $5 for registering
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Non-regulated (black) market
Non-regulated (black) market
A market over which local authorities have taken complete, concrete actions to forbid the online gambling industry or have issued official statements that the sphere is not legal in the country
O
Online bingo
Online bingo
An online game of chance where players match numbers placed in different arrangements with the numbers randomly drawn, matching the chosen numbers with tiles
Online gambling
Online gambling
Any type of gambling activity on the internet that includes casinos, poker, sports betting, and derivatives
Online poker
Online poker
An online card game in which players wager over which hand is best according to that specific rules
P
Payment processor
Payment processor
A legal entity (often a third party) that is appointed by an operator to deal with transactions from different channels (for example, credit cards)
Payment system
Payment system
The financial environment used to settle transactions through the money-transferring processes
Play through requirements (PTR)
Play through requirements (PTR)
A set of restrictions for players that are set in order to guarantee that the casino margin is given appropriate time to take effect and to protect from abuse
Player
Player
A person who deposits personal funds to a gambling platform with a desire to spend high-quality time and/or earn money
Playing network
Playing network
The online environment that connects different operators into a single system that allows joining their players together for better gambling experience and/or in case of insufficient independent clients
Progressive jackpot
Progressive jackpot
The biggest gambling prize or payout that grows every time the game is played and the jackpot is not taken
R
Reality check notice
Reality check notice
A gambling tool that allows a player to keep track of how long they have gambled and how much they have won or lost
Regulated (white) market
Regulated (white) market
A market over which government bodies exert a level of oversight and control, determining who can enter the market and the prices of the provided services (taxes, regular fees, licensing, etc.
Responsible gambling
Responsible gambling
The set of social responsibility initiatives by an operator to ensure the integrity and fairness of the gambling process, awareness of harms associated with gambling addiction
Retention
Retention
Ensuring existing users return to the gambling platform, perform repeated deposits, and increase gameplay time, engagement, and wagering
Return to player (RTP)
Return to player (RTP)
A percentage of wager that a game will payout to players over time
Revenue share
Revenue share
The distribution of the total amount of income generated by the players’ losses minus all deductions between the stakeholders or contributors
Risk assessment
Risk assessment
A process of evaluating how exposed your platform is to money laundering, what type of insurance you have, whether your platform has fraud alerts, etc
S
Segregated balance
Segregated balance
A bonus engine that allows an operator to control real money and bonus, dividing them into two separate niches
The main benefit is the ability to control the release of real money balance easily, while a bonus is in play. An operator retains complete control of the funds transfers from bonus money to real money as well as conditioning the bonus itself
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Semi-regulated (grey) market
Semi-regulated (grey) market
A market over which the law allows gambling services but have no explicitly authorized regulations and their underlying legality may be subject to debate
Sports betting
Sports betting
An activity of predicting the results of various sports events and placing wagers on the outcome as well as certain passing occurrences
Can also include eSports, political, and other sports unrelated events
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T
Targeting parameters
Targeting parameters
Focusing data that allows you to distinguish what audience you will attract to your online gambling platform
It includes geographic, technographic, behavioural, site-specific, contextual, and language criteria
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Theoretical RTP
Theoretical RTP
A percentage of a payout to players that is indicated as a preferably average
Time limit
Time limit
A gambling tool that allows a player to set up a maximum amount of time they can spend gambling
Total win
Total win
The amount returned to players during the course of a specific game
Transaction monitoring
Transaction monitoring
Anti-scamming process of checking whether the same people make large amounts of deposits then play a bit and try to withdraw their money
It allows preventing money-laundering on early stages if suspicious behaviour was spotted timely
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V
Virtual sports betting
Virtual sports betting
Placing wagers on the computer-driven sports events that are generated randomly, based on virtual skills of the participants
W
Wagering
Wagering
A process of betting money on the possible outcome
Wagering requirements
Wagering requirements
The number of times a player must play the bonus money before being allowed to make a cash withdrawal
Withdrawal
Withdrawal
Money that is cashed out from the gambling platform as a result of the successful gaming process for a player
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