Even though until recently, the Japanese gambling business faced some restrictions, the gaming sector in this country continues to develop rapidly. Online gambling business is especially relevant today. That is why more and more beginners and experienced businessmen are interested in buying high-quality casino software in Japan.
2WinPower has been operating in the Japanese gambling market for many years and offering online gambling business for sale. Our experts have prepared a detailed overview of the gaming industry in this country to help you find the optimal format for working in Nippon.
In 2025, interest in Japan remains exceptionally high thanks to a large, tech-savvy audience and strong spending power. Market analysts estimate the domestic online gambling market value at roughly $4.5 billion in 2025, with a trajectory toward $9.44 billion by 2030. This explains why global operators view the country as a strategic long-term play despite regulatory complexity.
It is no secret that Japan is a leader in the development of modern technologies. Local residents are taking advantage of using advanced technologies in modern life very actively. It seems that time is running much faster in this country and the future has already come here.
While online gaming is just beginning to gain momentum in some countries of the world, it has been popular here for several decades. In addition to the usual gaming projects, the Japanese also prefer some modern solutions. The gambling content with live dealers is rather popular in this state. This type of gambling allows operators to immerse players in the atmosphere of a real gaming hall.
The decision to open a live casino is a good opportunity for novice operators to earn good money since the main audience of such virtual establishments consists of high-income people.
Besides, Japanese citizens use various cryptocurrencies (in particular Bitcoin) most often in the world. This payment method has become quite commonplace in this country.
Therefore, many casino operators working in Nippon pay great attention to such a new direction of online gambling as online Bitcoin casinos. Although this type of entertainment appeared quite recently, it is in great demand among the Japanese for several reasons:
The possibility to protect payments and personal data as well as the opportunity to allow players to place small bets will attract a large audience of regular customers who are not ready to make risky bets, but at the same time, prefer to place them regularly.
For cultural alignment, operators increasingly mirror the high-stimulation “pachinko-style” user experience in the online environment. Bright visuals, frequent audio cues, and quick feedback loops ensure high appeal because many Japanese players associate this sensory profile with focus and enjoyment. Manga-inspired characters and storylines also resonate strongly and help brands localise without compromising compliance or core mechanics.
Is gambling banned in Japan? Yes, until recently, many types of gambling were banned in the country. Citizens were allowed to play traditional slot machines in special gambling halls. However, the Japanese are great gaming enthusiasts. They wanted to access other casino games. Besides, Nippon is one of the most important tourist centres in the world. As it is known, the tourists bring the bulk of the ground-based gambling industry income in many states.
That is why the local authorities decided to permit the activities of land-based casinos after many years of discussion. The first establishments are expected to appear here in 2020.
As for the online sphere, the Japanese government does not allow the registration of virtual gaming projects in the country. At the same time, the activity of foreign resources is not prohibited here. The best option to open a website with online slots is to register and license your business in another country. Many states with simplified taxation and offshore zones are ready to offer favourable conditions for cooperation for businessmen from different countries of the world, including Japan.
Regulatory oversight remains strong as of 2025. Casinos are permitted only within Integrated Resorts (IRs). Osaka’s IR has been advancing as a flagship project. At the same time, policy toward online gambling has tightened. In June 2025 lawmakers passed an advertising bill (effective September 2025) that underscores the illegality of digital gambling domestically, restricts promotion, and targets offshore access. Operators that consider Japan as a working destination should reassess acquisition strategies, affiliate relationships, and geo-blocking to mitigate enforcement risk.
With such a legal situation, many brands adopt a “Japan-ready” strategy. They localise content, payments, and user experiences as they operate from permissive jurisdictions and maintain strict traffic controls. Legal consultation remains essential before any market-facing activity.
The primary task of 2WinPower is to ensure our clients have access to legal services and opportunities. Since iGaming regulations and laws are not the same across the world, we monitor each jurisdiction separately to ensure the provision of amusement by platforms under our development is officially allowed.
That is why 2WinPower highlights the suppliers and their services that are currently not available in Japan:
The absence of these creators on the list of game suppliers in the country should not become a problem for operators. Our company still offers a huge variety of software components, interactive activities and analytical tools for efficient functioning in the jurisdiction.
Availability can change quickly based on policy updates and supplier distribution strategies. 2WinPower performs ongoing portfolio audits and proposes compliant substitutes. Classic slots, crash games, instant-win titles, and live-style experiences are offered to preserve monetisation without regulatory exposure.
Order proficient configuration of the entertainment library in Japan and look into other services from a renowned aggregator 2WinPower.
Based on the fact that the Japanese are well versed in the field of modern technologies and have extensive experience in online gambling, you should consider the issue of searching for casino software in Japan very responsible. Here are a few things that you should pay attention to when choosing content for your project.
Advanced software creation technologies | Surprise your users with really vivid and attractive video slots and table games, created using HTML 5 technology. Make sure that the quality of the graphics and musical accompaniment meets the high demands of the Japanese gamblers |
Large selection of payment methods, including cryptocurrency support | Allow the player to choose the best payment method for him or her. Do not forget about the relevance of cryptocurrencies |
High level of safety | The Japanese are wealthy people who make rather high bets very often. They want to be sure of the security of their money and personal data. Find out what data protection mechanisms are used in a particular gambling product |
Focus on live content | Do not forget about the popularity of online casino games with real dealers when choosing casino software in Japan. Make sure that highly qualified specialists work in the studio or gaming hall, presented by the provider. The game process should comply with all the rules and principles of the modern gambling business |
The gaming business in Nippon is expanding actively and many new manufacturers are entering the arena. However, not every software company can meet the above criteria. Only a few providers were able to gain a good reputation and the trust of operators in the Asian region.
To meet player expectations, apply a mobile-first layout with fast page speed and distinctive typography. Consider layered sound design, frequent milestone animations, and collectable mechanics to resemble pachinko. For branding, manga or anime aesthetics often outperform generic casino motifs among Japanese audiences.
Familiarize yourself with the best manufacturers of gambling software. Pay attention to their strengths to choose a worthy variant for yourself.
Realtime Gaming is well known for a wide audience of gamblers thanks to its vivid thematic slot machines and classic card games, suitable for users with different casino experiences. The main advantages of this manufacturer include:
This provider is also known to the Japanese players for its high quality of products. Here are the key features of the vendor:
This brand has been operating in many countries of the world. Many casino software sellers from Japan recommend its products to novice entrepreneurs. The company managed to become one of the best software developers of our time thanks to the following characteristics:
Many gamblers remember the slots of this manufacturer since the time of the wide popularity of land-based gaming clubs. Moreover, this vendor was the first company that had switched to the online segment. Consider its advantages:
As you shortlist the suppliers, combine mainstream portfolios with Japan-centric titles where possible. Prioritise RNG certification, responsible gambling toolkits, and flexible RTP ranges to align with future regulatory shifts as the IR ecosystem develops.
If you are looking for decent casino software in Japan, you need to find a good partner for cooperation. Experienced operators prefer to work only with time-tested, reliable companies. When choosing live casino software for your website, you should not focus on the products of one brand. You should have gaming solutions from different providers in your arsenal.
Does this mean that you need to establish contacts with each company separately? No, you do not have to spend a lot of your time preparing the necessary documentation and conclude agreements with each manufacturer separately. Good intermediaries such as 2WinPower will provide a wide range of services and develop a unique project following your wishes and sketches.
2WinPower has been operating in the gambling market for many years. We cooperate with the best manufacturers of gambling content from around the world and offer online gambling software for sale. Both novices and experienced operators from different continents use our services.
To streamline delivery, 2WinPower also integrates diverse payment options:
This minimises reconciliation overhead and improves approval rates. This is especially valuable in Japan, where banks or processors may selectively decline transactions even when systems are not formally blocked.
Finally, keep player protection front and centre. Japan’s authorities estimate problem gambling affects roughly 3.6% of adults at some point, so strong KYC, deposit limits, cool-offs, and self-exclusion workflows are critical to long-term brand equity.
The land of the rising sun combines world-class consumer purchasing power with a deep cultural affinity for gaming. This creates powerful demand even as regulations remain strict. Policy is evolving toward IR-only casinos onshore and tighter controls on online activity and advertising. This implies that a compliant strategy and careful traffic management are mandatory.
Key aspects about Japanese gambling in 2025:
If you are ready to build a Japan-ready roadmap, Contact 2WinPower for a tailored consultation, supplier shortlists, and a deployment plan that balances localisation, compliance, and growth.
Order a turnkey gambling solution or purchase all the necessary software for your Japan-oriented iGaming project.
There are many solutions for players with various gaming experiences in our assortment, for example, original thematic slots, interesting variations of classic casino games and up-to-date live products.
In addition to selling casino software in Japan, our team also is engaged in the development of turnkey gaming platforms. This service includes the creation of a website, the search for suitable content, as well as financial and legal counselling.
If you want to find worthy gambling content in Nippon, pay your attention to the exclusive opportunity to test demo versions of our products for free. Besides, the possibility to rent gaming platforms is available to our customers.
Do you want to learn more about our company? Contact our manager and get answers to all your questions.
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