Singular: a Modular iGaming Platform from Flutter Entertainment

Andrew Price
Posted by Andrew Price
2WinPower Partner, owner of the gambling establishments network.

The solution combines a stable technological core, a flexible modular architecture, and an ability to work in regulated markets. This makes the digital resource a good choice for developing projects of any scale, from local to international brands.

Since 2021, Singular has been part of Flutter Entertainment, one of the world’s largest iGaming holdings. The company uses a proven technology stack and is committed to high security standards, as well as compliance with the legislation.

Singular online platform

Singular's sportsbook product and casino modules operate within a single ecosystem. Entrepreneurs can also use live dealer content, retail locations, POS terminals, CRM, and in-depth data analytics.

Flutter iGaming offers:

  • API for integrations;
  • flexible customisation of the UX interface and business logic;
  • multi-currency and multi-lingual support;
  • scaling without the need to change platforms.
2WinPower offers fast and secure installation of the vendor’s software without lengthy approvals or legal risks.

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Singular as a Flutter Technology Stack

The brand is known as a provider of licensed gambling solutions. It offers B2B program components for online casinos and bookmakers, as well as products for land-based establishments.

The Singular portal was created as a core platform for the entertainment business from the very beginning. The primary focus was placed on stability, scalability, and rapid adaptation to different operating models.

From an Independent Developer to a Part of Flutter

In 2021, the company joined Flutter International, one of the largest gambling holdings in the world. This was an important stage in the firm’s development:

  • Singular gained access to Flutter's enormous resources and professional expertise;
  • the technologies were tested and scaled within a large ecosystem;
  • the platform began to be actively involved in real high-load projects.

One key example of the proprietary software’s use is the collaboration with Adjarabet. The brand uses only Singular Flutter, allowing the solution to handle large traffic volumes in regulated jurisdictions.

Technological Core for Casinos and Sportsbooks

Today, the vendor is positioned as a powerful foundation for iGaming operators and betting sites.

The portal covers several areas at the same time:

  1. Casino Platform. This includes management of slots, live entertainment, and content providers.
  2. Sportsbook. The solution includes options for accepting bids and creating event lines, as well as risk management tools.
  3. Retail. The system supports both offline and omnichannel scenarios.

For Whom the Singular Software is the Most Appropriate

The product is designed for operators who value:

  • full control over business logic;
  • deep customisation for the iGaming brand and market;
  • reliability as Internet traffic grows and scales.

Today, Singular is perceived as a mature B2B provider. The firm is actively developing within the Flutter corporation, while maintaining its signature style and innovative approach to casino and sports betting management.

As part of the parent company, the brand is actively growing to meet the requirements of regulated jurisdictions. It supports flexible RG settings, limits, KYC and AML procedures, as well as reporting for local gambling commissions.

This makes Singular suitable not only for beginners but also for those looking for long-term operations in licensed markets.

How the Platform Works

The system is a modern, high-tech modular structure.

Entrepreneurs can customise the product to meet specific business needs, adapt it to increasing Internet traffic, and add new iGaming verticals.

Flexible Content Integration

Singular contains several independent modules:

  • a casino core for managing slots and live dealer solutions;
  • a sportsbook component for accepting pre-match and real-time bets;
  • a retail system for offline locations and omnichannel portals;
  • a back-office iGaming with useful ancillary services (bonuses, promotions, RG tools).

Project owners can connect only the elements they need and expand functionality as their platforms develop.

Complete Application Programming Interface for Operators

This gateway is designed as a single instrument for accessing all key business processes. Entrepreneurs can build a flexible architecture and easily integrate external services.

The Singular API covers the following aspects:

  • user and account management;
  • transactions, deposits, and withdrawals;
  • bonus mechanics and loyalty;
  • game sessions, bets, and results.

This approach simplifies integration with external products: payment software, BI systems, CRM, and third-party frontends.

Operators can customise the rules for calculating bonuses, the logic of bids or limits, user scenarios, and interfaces. This flexibility is especially valuable for those brands that work in highly competitive markets and with large volumes of Internet traffic.

Global Coverage

The Singular platform was initially developed with major iGaming projects in mind. Easy scaling is built into its architecture, not added afterwards. This is especially important for suppliers who are planning to provide their services in multiple jurisdictions.

The product offers the following options:

  1. Multijurisdiction. This includes different regulatory requirements (limits, reporting, KYC, and responsible gambling) for each market, as well as flexible configuration of products, bets, and bonuses to local legislation.
  2. Multilanguage. The platform supports various languages at all levels, including the user interface, administrative back office, advertising content, and promotional materials.
  3. Multiwallet. Such functionality allows entrepreneurs to easily share balances between casinos, sports, and other gaming products. Operators can control separate wallets in accordance with the regions or licences, and change the rules for using funds and incentives.

Game Content Management in Singular

Casino Core is the central module responsible for connecting and monitoring entertainment solutions. It helps launch a full-fledged platform with unified betting guidelines, advanced analytics, and convenient administration.

A Wide Product Range

The Singular's casino module supports more than 5,000 games:

  • video slots and RNG table solutions;
  • entertainment with live dealers;
  • HTML5 options optimised for mobile devices.

Entrepreneurs can create a competitive catalogue and update content without complex technical modifications. The portfolio is regularly updated with exciting releases from market leaders.

Single Management Interface

The Singular's back office includes the following settings:

  • connection and disconnection of games or providers;
  • availability configuration by country, licence, and groups of players;
  • categories, lobbies, and casino showcases management;
  • control over the versions of products and their updates.

Entrepreneurs can change technical parameters (RTP, volatility) or the order in which the content is displayed on the website, set limits on bets/session, as well as launch tournaments, missions, and seasonal campaigns.

This approach reduces the workload on the client's internal team, simplifies scaling, and accelerates market entry. Online casino owners can successfully balance between profitability, risks, and the requirements of regulators while maintaining high engagement rates.

Live Mode and Cross-Platform Environment

Proprietary software is designed to handle heavy workloads typical of live entertainment sites. The product ensures stable streaming and real-time bidding, even with a large number of simultaneous users.

Technically, this means:

  • stable video streaming with minimal delay, which is critical for live roulette, blackjack, and baccarat;
  • full synchronisation of videos, game events, and the acceptance of bets;
  • automatic session recovery when there are temporary network issues.

The vendor’s platform is adapted for desktop and mobile browsers, iOS/Android operating systems, as well as various screen formats and kinds of devices.

The Company’s Bookmaker Engine

Singular sportsbook software

Sportsbook Flutter Singular is a technologically mature platform for launching online betting shops. The solution is used within the Flutter ecosystem and quickly adapts to the requirements of key markets.

The product supports pre-match and live wagering, ensures a high information reception speed, and stable functionality even at peak loads.

Odds Management

The basic sports line is created automatically based on the connected data feed, trading rules, and specified parameters of profitability. This makes it possible to quickly enter the market, covers a larger number of events, and reduces the workload on the operator's team.

The system also provides for precise manual adjustments:

  • modification of the odds in accordance with individual markets or events;
  • configuration of margins and limits for selected matches;
  • prompt intervention of a trader in the case of a non-standard user activity.

Additionally, Singular supports dynamic adjustments of lines in real-time. As the volume of bids increases or balance shifts, the platform automatically calculates odds, reducing the risk of exposure misalignments and arbitrage.

Live Bets

The proprietary software features dynamic online wagers and covers most team and individual disciplines. Gamblers can watch matches of top sports teams, use vibrant widgets, and review video replays of landmark moments.

The platform's key features include:

  • acceptance of bids in real-time with minimal latency;
  • work with streaming data and fast market updates;
  • control over the exposure and margin.

User Experience and Flexibility for Players

Singular offers an understandable interface designed for both beginners and skilled gamblers. The solution is based on quick access to bets and a clear presentation of information.

Registered clients receive:

  • convenient coupons for single and express bets with the instant recalculation of odds;
  • advanced statistics, including line-ups, results of past matches, and live data during an event;
  • custom markets and bids created for popular leagues;
  • flexible combination scenarios, including accumulators and special collections.

This functionality increases audience engagement, average bill, and the frequency of betting.

The platform also supports wide opportunities for customisation. This includes changes in the structure and display of markets, focus on priority sports, adaptation of the interface to the gambling brand, and other settings.

Balance Sheet, Loyalty, and User Management

Singular offers a comprehensive set of tools for the proper administration of an entertainment project.

Reliable Payment Gateway

The company’s wallet is implemented as a single account with the following characteristics:

  • a shared balance for casino, sportsbook, and retail channels;
  • instant crediting of winnings and write-offs;
  • multi-wallet scenarios for different currencies, regions, and licences;
  • compatibility with external providers and anti-fraud systems.

Bettors receive a simple and intuitive user experience, and operators have complete control over the financial flows of their gaming sites.

Effective Audience Management

The iGaming CRM offers a wide range of functionality for interacting with players:

  • flexible segmentation by activity, products, deposits, and LTV;
  • trigger scenarios (deposits, losses, refunds, inactivity);
  • automatic and manual marketing campaigns;
  • personalisation of offers in the casino and sportsbook.

Entrepreneurs can build long-term relationships with their customers, and not just simply attract Internet traffic. Business owners have access to cross-selling (for example, between live and sportsbook platforms), seasonal missions, multiplayer tournaments, and other options for audience retention.

Flexible Bonus System

The portal supports the following loyalty mechanisms:

  • freebets for sports betting;
  • additional spins and points for casinos;
  • cashback for losses and activity;
  • combined campaigns between different products.

Singular's bonus system is designed to allow entrepreneurs to flexibly manage incentives and comply with regulatory requirements. Mechanisms are configured according to clear rules, limits, and jurisdictions, without the need to customise the platform.

Operators can also specify:

  • bonus type (freebet, extra spins, deposit, cashback);
  • activation and wagering conditions;
  • minimum and maximum bets;
  • permitted markets, games, or sports.

Special attention is paid to working with jurisdictions where gambling is legalised. Singular supports separate bonus rules for different licences and countries, as well as an automatic shutdown of prohibited mechanics. These can include rewards in the live mode, accelerated spins, free rotation of the reels, and other features.

Analytics and Reporting

Singular offers advanced analytics tools, such as:

  • live reports on turnover, GGR, and the player’s activity;
  • advertising campaign efficiency analysis;
  • A/B testing of bonuses, UX, and marketing scenarios.

This provides operators with a transparent management system where the wallet module, CRM, and analytics work together seamlessly.

Offline Channel Support via Singular

The developer ensures the full functioning of retail mechanisms and omnichannel betting projects. Entrepreneurs can create land-based points of sale without any gaps between formats and data, thus uniting offline and online spaces into a single ecosystem.

Terminals and Bets through Cashiers

The Singular retail portal includes the following options:

  • support for coupons, express wagers, and live events;
  • acceptance of bids via POS terminals and cashiers;
  • calculation and payout of winnings in land-based locations;
  • stable functionality of the system at high load and with peak Internet traffic.

To make sure that the platform works correctly, Singular uses a unified players’ database. Each registered client is assigned a single account for the website, mobile app, and retail locations. It contains a shared balance, the history of bets and winnings, as well as information about participation in tournaments and seasonal missions.

Singular guarantees a seamless transition for gamblers between different channels. This strengthens their loyalty and increases the frequency of interactions with the brand.

Cashier, Limit, and Agent Management

The platform provides flexible control tools:

  • control over bets and payout limits at the point and employee levels;
  • configuration of the roles of a cashier and an agent;
  • real-time monitoring of turnover and activity;
  • transparent reporting across the retail network.

All operations are fully synchronised with the online portal. The omnichannel solution combines odds and markets, provides centralised risk management, and unites analytics and reporting.

As a result, Singular serves as a full-fledged iGaming POS platform with wide functionality, the same management, and end-to-end control.

How to Quickly Implement the Software in Your Project

Singular platform’s API Integration

The tool’s API integration is designed as a clear and guided process.

The 2WinPower team coordinates all stages of the solution’s launch: from development to scaling and stable work in production.

Technical Plan Preparation

The installation begins with a detailed analysis of the project:

  • determination of the launch format (online, retail, or omnichannel);
  • selection of the necessary modules (casino, sportsbook, wallet, CRM);
  • assessment of regulatory requirements and target markets;
  • drafting the integration’s architecture and data flows.

At this stage, 2WinPower specialists create a detailed technical plan with clear deadlines and responsibilities.

Besides, our team develops practical scenarios that directly affect the launch speed and stability of the gambling platform.

We predict loadings on a server and peak Internet traffic, verify integrations with external payment systems and KYC/AML providers, coordinate schemes for updating, etc. This ensures that future enhancements do not impact the user experience. In turn, operators receive a secure and well-thought-out solution.

Documentation and Sandbox Environment

After the architecture is approved, clients are provided with:

  • complete Singular API documentation;
  • access to a sandbox system for product testing;
  • integration examples and usage scenarios;
  • support of the engineers during the development and implementation stage.

Entrepreneurs can test all business processes before the gambling solution goes into production. Any inaccuracies are immediately corrected to make sure that business owners have a reliable and secure project.

Integration and Support

During the implementation phase, the following tasks are performed:

  • connection of the Singular API and external services (payments, KYC, content);
  • addition of the frontend and back office;
  • preparation for the launch and scaling.

After that, the 2WinPower team provides full technical support and a prompt solution to problems.

The platform is characterised by the customisation of rules, currencies, and languages ​​for specific countries, as well as separate configurations for different jurisdictions.

It is possible to change versions of the system. Third-party content can also be added without interrupting the main service, which is convenient when handling large volumes of Internet traffic.

After the launch, entrepreneurs are not tied to the basic configuration. They can integrate new modules and add additional markets, currencies, or languages ​​without changing the core platform.

Advantages of the Flutter Entertainment Resource

Singular is a multi-tasking B2B iGaming solution.

The system was initially designed to handle huge traffic volumes and long-term scalability. This makes it perfect for a quick project implementation, legal market entry, and omnichannel business expansion.

Modern Tech Stack

The company utilises Flutter Entertainment's cutting-edge infrastructure and architectural approaches, which have no analogues in modern gambling.

The proprietary software boasts high fault-tolerance and stable 24/7 operation. The system supports large volumes of live bets and regular updates without crashes, downtime, or other technical difficulties.

Flexible Architecture

The platform is suitable for new brands, regional operators, and large international projects.

Thanks to its modular architecture, entrepreneurs can:

  • gradually launch new products (sportsbook, casino, or retail points);
  • add markets, currencies, and languages ​​without interrupting the service;
  • scale the business in accordance with the traffic growth and access to new jurisdictions;
  • develop the product without migrating to a different technology core.

Quick Customisation

iGaming Flutter Singular allows operators to:

  • adjust the interface appearance to match the gambling brand (colour, navigation, screen logic);
  • adapt the menu structure, the display of markets, and betting coupons;
  • create different UX scenarios for web, mobile, and retail channels.

The platform's business logic is also customisable at a configuration level. The solution provides flexible bonus management, individual limit setting, and activation of various betting scenarios for pre-match and live wagering.

Unified Ecosystem

The software integrates:

  • sportsbook and casino;
  • retail points and POS terminals;
  • a unified wallet, CRM, and analytics.

Clients receive a complete technological ecosystem. With it, they can launch, develop, and scale their business without legal risks or unnecessary costs.

The solution’s integration is available together with the products of the industry’s top providers. The 2WinPower's portfolio includes program components from Gamingtec, BetGenius, WorldMatch, and other market leaders.

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Frequently Asked Questions about Singular

Let us look at the types of inquiries people usually address to the 2WinPower specialists.

What Does the Singular Platform Include?

This comprehensive B2B solution contains a casino module, sportsbook, wallet, CRM, and analytical tools.

All components are integrated in a convenient back office. They can work together or separately, depending on the operator's needs and business strategy.

Can Singular be Used Separately from Flutter?

Yes, the software works as an independent solution. The platform is built on the Flutter Entertainment ecosystem and utilises the group's proven technologies.

Furthermore, the system can be integrated by third-party operators without direct connection to other branded products.

What Games Are Supported?

Singular provides access to over 5,000 types of entertainment from top developers, including video slots, arcades, fishing solutions, table games, poker, and live casino options.

The catalogue includes content from Playtech, Pragmatic Play, Evolution, Amusnet, and other licensed manufacturers. HTML5 versions are available for desktop and mobile devices, along with product customisation options for specific jurisdictions and a target audience.

Does Singular Support Retail Channels?

Yes, the brand offers omnichannel and retail projects. This includes betting through cashiers, POS terminals, integration with the online system, and a unified wallet gateway.

All offline and online operations are combined into a single cross-platform environment. This allows entrepreneurs to effectively manage limits and agents, as well as synchronise data in real time.

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Enjoy the benefits of cooperation and start your own gaming business with 2WinPower today:
  • e-mail: info@2wpower.com
  • Telegram: @Win2Power
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