Taking the first steps in the gambling business, many entrepreneurs are interested in White Label casino: what is it, how to launch a gambling start-up with minimal costs and get the maximum profit from it. 2WinPower team has gathered comprehensive information on the White Label online casino system. In this article, you will find out what is included in the White Label online casino package, as well as what advantages and disadvantages this program has.
The White Label format is a popular form of cooperation, known in almost all segments of the economy. The system comes from the United States and initially worked only in the music industry, but in just a few years has been applied in a variety of other business fields.
Internet business based on the White Label scheme is a practical and mutually beneficial format of cooperation between the operator and the “parent” service. In essence, it is the transfer of ownership of products and services (sale or lease) of the company to a second person. By entering into an affiliate agreement, the lessee receives the right not only to use the purchased product but also to promote and distribute it under his own brand.
Starting their own White Label gambling business, customers enter into an agreement with the lease provider and gets access to a unique ready-made product while waiting for the project launch and the first visitors to come.
White Label casino is an ideal option to start your first project and gain experience in this industry. With enough time spent in charge of such a business idea, you will be able to operate your own gambling platform smoothly and know all the intricacies of the sphere. Moreover, your brand will always be with you, so after your agreement with a parent company comes to an end, you can safely use the name of your platform in further development. White Label business is a perfect jump-start for inexperienced operators in terms of such valuable experience.
The scheme has a number of advantages and allows starting an online business with minimal time and financial losses (about the benefits of this choice we will tell you a bit later).
The White Label gambling business presumes the provision of the following products and services:
For the lessee, the above services are extremely important, since the main attention can be paid to attracting the audience and increasing traffic, and all the technical nuances and responsibility for legal registration remain under the control of a more experienced partner.
Answering the question of how to open a White Label casino, it is impossible to ignore the fact that almost all the responsibility for the operation and technical support of the gaming platform is assumed by the lessor. Nevertheless, the duties of the entrepreneur also include a number of actions.
Areas of responsibility of the operator and the lessor in cooperation under the White Label program
The entrepreneur responsibilities
Corporate parent responsibilities
Completing daily administrative responsibilities of the online platform
Transfer of the gaming platform to complete or partial ownership
Marketing, advertising promotion of the project in order to attract customers
Designer services (visual design of the casino website and development of an exclusive logo)
Promotions, implementation of loyalty programs in order to retain players
Legal support (issuance of sublicense to the operator)
Control and payout of bonus programs, promotions and customer incentive systems
Work on the financial infrastructure of the project (integration of payment services, transaction processing through the company’s own merchant accounts)
Organization of gambling in accordance with the internal policy of the corporate parent and the provisions of the sublicense
Web hosting, customer base administration services
Ensuring operational communication of customers with the technical department
Technical support of the gambling platform (maintenance of the White Label casino software, content updates, and consulting of customers)
The gambling industry is showing tremendous growth. Last year alone, the industry’s turnover increased by 4.3 billion euros, exceeding 44.1 billion euros. Therefore, the question of how to open a White Label online casino is more than relevant.
You can launch a project on your own but will be more practical and profitable to buy White Label casino. While starting from scratch, the operator will have to spend several hundred thousand dollars, while the conclusion of the partnership agreement costs a couple of dozen thousand dollars. At the same time, the future owner of the gaming platform is exempt from solving a lot of technical and legal issues, can use ready-made services and approved practices, as well as useful connections of the “patron”.
One of the main upsides of choosing online casino White Label is the ability to launch the project in a few days with minimal financial investment and technical work.
Operators receive a lot of benefits:
White Label is recognized as the optimal form of work in the gambling market, that allows reducing the risk of financial losses many times. However, it is important not to overlook some of the peculiarities and disadvantages of the scheme.
The downsides include such features of the work:
The 2WinPower company is the best answer if you do not know how to start a White Label casino. We are ready to provide detailed information about the best solutions and undertake the issues of the contract creation, to be engaged in legal support of the project.
In addition to selling the White Label casino software, our team also develops turnkey gaming platforms. This service includes the creation of a website, the search for suitable content, as well as financial and legal counselling. Buy White Label casino to launch your first project and gain experience in this industry!
Do not want to be dependent on a large brand? There are other options for starting the business. Our team will assist in the creation of an exclusive start-up. Order a turnkey service, and we will implement your most creative ideas and dreams.
Become part of the 2WinPower family today and discover new development prospects.
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