AR and VR Gaming: a Great Way to Attract Customers

Such technologies are changing the digital entertainment niche. They make the gameplay more interesting, attract a new audience, and increase the engagement of regular clients.

About VR and AR Portals

Visitors to iGaming sites with virtual reality elements can fully immerse themselves in the betting process, move around the hall, and sit at tables with poker, blackjack, or roulette. Communication with the dealer and other participants is carried out through voice chat or gestures.

High-quality casino solutions require special VR equipment.

Budget helmets, glasses, and headsets are available in the product range of:

• Oculus;
• HTC Vive;
• Google and other well-known brands.

On AR platforms, digitalised objects are superimposed on the real world. Thanks to this, the content is launched directly from mobile gadgets without the use of VR headsets.

For example, customers can see roulette or slots right on the table through a smartphone camera. Another popular option is the integration of AR bets into sports broadcasts with odds displayed directly on the screen.

The first VR casinos appeared in 2015, thanks to the popularisation of respective devices. Over time, they began to transform into large-scale iGaming projects with many interactive rooms, live croupiers, and generous bonus offers.

Content based on virtual and augmented reality tools can be found in the catalogues of NetEnt, Microgaming, Playtech, Betsoft, Evolution Gaming, and other licensed providers.

Audience That Can Be Attracted Using AR or VR Platforms

Such solutions expand the geography of digital casinos, making them interesting for a vast number of consumers.

Millennials and Generation Z

Young people are accustomed to interactive and visually rich entertainment. They are enthusiastic about any gaming innovations and are happy to participate in multiplayer activities and entertainment with original mechanics.

AR and VR portals can attract the audience by offering the following options:

1. Gamification. This is the integration of casino functions into the content. It is possible to add quests, achievements, leaderboards, short missions, and other options with a strong competitive effect.
2. Social interaction. The ability to communicate with other clients in a virtual environment is always positively perceived by players.
3. Immersive experience. These are realistic graphics and the feeling of presence in a real entertainment location.

Visitors to Offline Halls

Many fans of classic casinos do not switch to the digital environment because it lacks the atmosphere of a real establishment. VR technologies completely solve this problem, providing the most authentic experience and unforgettable emotions.

In such casinos, customers can “walk” around the digital hall, sit at tables with people, and observe how their opponents place bids. iGaming sites also imitate sounds, lighting, and elements of offline locations with slots.

Cybersportsmen

The audience, which is used to simulators, FPS, and RPGs, shows great interest in VR portals.

Clients are attracted by:

• complex scenarios with multiplayer modes;
• the ability to set avatars and customise appearance;
• card entertainment (poker and blackjack) with full control over the betting process.

Gamers

They will also be interested in AR and VR content. With its help, users are transported to the best casinos in the world, with a stylish interior and authentic experience.

How to Increase Engagement Indicators in AR and VR Casinos

These powerful tools are becoming more popular in the iGaming niche. They make the gameplay more exciting.

Let us consider how the described solutions increase customer engagement.

Effect of Complete Immersion

Unlike traditional portals, virtual reality resources create the feeling of presence in a real casino.

Players can:

• physically move around the space;
• interact with slots and croupiers;
• observe the gestures of other participants, which is especially important in poker and other tactical table games.

All of this increases audience involvement, the time spent on the site, and the average bill of visitors. People will keep returning to the virtual room to experience unforgettable emotions and fully immerse themselves in the process.

Interactive Slots

Owners of already operating entertainment projects can expand their portfolio by adding AR solutions.

Key features of such content:

• 3D animations appearing in three-dimensional space;
• additional mini-rounds with augmented reality elements;
• physical interaction with the reels (for example, manual scrolling using VR controllers).

The implementation of slots with AR objects will attract new clients to the gaming platform and increase the involvement of already registered visitors.

Social Functions and Tournaments

People can interact with each other via voice chat, gestures, or multiplayer. This creates a feeling of presence in real casinos where the social component is extremely important.

Operators can also hold special VR tournaments in the following popular disciplines:

• poker with animation of facial expressions and hand movements;
• roulette with the ability to watch the dealer and interact with opponents;
• AR bets on eSports with real-time data visualisation.

Unique User Experience

Secrets of attracting and retaining customers:

• Personalisation. Advanced VR casinos allow entrepreneurs to adapt the interface to the needs and preferences of their target audience. Another useful option is a catalogue of customisable avatars, skins, and styles that will allow users to change the website’s design.
• A hybrid of AR/VR and mobile applications. Augmented reality functions can work on smartphones without headsets. An example is betting platforms with elements in which the display of odds on the screen occurs in real time.

Monetisation and New Business Models in the Segment

AR and VR tools create unique gaming opportunities. They allow not only to improve customer engagement but also to implement effective methods of making projects profitable.

Virtual VIP Zones

This is the sale of access to exclusive locations and premium levels:

1. Personal croupiers. For an additional fee, casino visitors can play with a dealer of their choice.
2. Flexible betting limits. VIP rooms often set unique rules for high rollers, from increased cashback and rakeback to bonuses for activity and the number of completed rounds.
3. Private VR rooms. Clients can buy access to elite establishments with limited entry. The minimum bet in such locations is traditionally higher, as are the prizes.

NFTs and In-Game Assets

Ways to monetise AR and VR platforms are buying, selling, and exchanging NFT items, as well as charging royalties for their use. This option will be appreciated by the audience, given the rapid growth in the popularity of blockchain products in the entertainment niche.

Digital tokens on VR portals:

• Chips and cards. These are collectable assets that can be used in the game, as well as bought and sold on special exchanges.
• Digital property. Players can own unique poker and roulette tables, as well as slot machines and VIP seats in the digital space.
• Rare game items. These are animated avatars, skins, functions, and lives of the main characters.

Subscription System

VR casinos can offer the following subscription levels:

1. Basic. It provides free access to standard products from online resources or mobile applications.
2. Premium. Here, players can take part in seasonal tournaments, quests, and other activities.
3. VIP. These are personal rooms, bonuses with increased payout ratios, and communication with a personal dealer.

Gamification and Internal Purchases

Owners of AR or VR platforms can make a profit by selling:

• customised avatars with unique costumes, accessories, and animation;
• additional incentives and boosters;
• game currencies (tokens, coins, or chips) that can be used to place bets.

Personal cashback, accelerated accumulation of bonus points, and other options that contribute to the client’s progress in the game are extremely popular.

Sponsorship

This is the sale of advertising space and exclusive brands inside VR casinos.

Main cooperation options:

1. Collaborations with eSports organisations. It is possible to hold virtual tournaments, joint promotions, and raffles of accessories with exclusive merchandise.
2. Affiliate programs. Most often, this is the integration of non-core companies with gambling projects.
3. Marketing campaigns. Casinos are promoted using interactive banners, videos, and marketing integrations.

Decentralised Entertainment Sites

Entrepreneurs can use DeFI and DAO models to capitalise on their VR portals. Profit is achieved through the sale of native tokens, DeFi staking (cryptocurrency placement in the blockchain network), and dividend distribution among the project’s investors.

The Main Things about AR and VR Tools

Key aspects that operators need to take into account:

• These solutions make the gameplay more engaging and socially active. Casino owners can quickly attract a new audience and increase the loyalty of regular clients.
• AR and VR portals allow the implementation of hybrid business models. They combine classic gambling, NFTs, subscriptions, microtransactions, and decentralised technologies. This not only increases the profitability of projects but also makes the stay on the site more personalised.

From us, you can order the following useful solutions:

• VR casinos;
• blockchain platforms;
• live casinos;
• turnkey business;
• crash content, and other profitable products.