How to Open a Land-based casino with Slot Machines in 2024: a Complete Guide

The launch of a gambling club is a long and laborious process. Operators need to receive a permit, find suitable premises, buy certified software, as well as install and configure equipment.

Data Collection and Analysis

Before opening an offline casino, investors should do thorough preparatory work. The main emphasis should be placed on writing a business plan. It describes the main stages and nuances of how to launch a gambling club, carries out preliminary financial calculations, and describes the competitive advantages of the enterprise.

The document is created for 3 or 5 years and has several key points:

• estimated budget;
• cost of software and equipment supply;
• amount of lease payments;
• wishes on the casino’s interior design;
• list of possible partners and current competitors.

A good business plan is a step-by-step strategy. With its help, operators can quickly open a gambling hall with slot machines, comfortably scale the project, and attract large cash flows. The report will also be necessary when obtaining a permit and receiving a bank loan approval.

Certification

The procedure is mandatory for companies that plan to conduct legal and successful activities. Other entrepreneurs will face huge fines and confiscation of property.

The Choice of a Country for Casino Opening

Let us consider what aspects it is worth paying attention to when looking for a jurisdiction:

• ease of the legal entity’s registration;
• cost and terms for getting a licence;
• financial, technical, and legal rules for the applicants;
• the fiscal burden on business;
• support from the state (grants, tax discounts/holidays, and preferential loans);
• advertising rules, including sponsorship and other marketing techniques.

To open a club with slot machines, operators need to study all the above-mentioned factors, carefully prepare, pass an interview with a representative of the regulator, and obtain a permit.

The document can be valid from 5 to 15 years, depending on the selected region.

Popular Countries for Casino Certification

Malta is one of the most attractive options. In addition to launching an online startup, it is possible to open slot machines here. Tourism is well-developed on the island, so the main clients of establishments that offer games for money are foreigners.

The state has a flexible licensing fee system. The size of deductions depends on the income of business owners for the previous reporting period. Taxes in Malta are among the lowest in the world, ranging from 0.1% to 1.4% of GGR.

Good conditions for the work of land-based casinos have been created in Romania. It offers a single B2C permit for brands that provide entertainment services offline and on the Internet. The minimum annual fee is €15,600 if the company's income does not exceed €500,000.

The jurisdiction is also extremely well-developed in terms of tourism. Therefore, it is better to plan the launch of a gaming club in popular resorts or large cities.

Looking for a Suitable Location

A hall with slots or a casino should be situated in a crowded place with good traffic.

A perfect option would be to implement such a project in an already-operating hotel, inn, or shopping/entertainment complex. Thanks to this, investors will attract solvent clients among tourists interested in having fun with like-minded people.

Casino premises should be selected based on legal standards:

1. Hall. It includes offline slots, consoles, card tables, and roulette. The minimum area of ​​the room should be 80–90 square metres.
2. Auxiliary facilities. These are the lobby, security post, and rest areas. It is also necessary to provide special premises for employees, as well as bathrooms and dressing rooms.
3. Office part. Here, the director and administrator usually work. Operators can also allocate a storage room to keep the financial guarantee and revenue that was not handed over to collectors on time.

The room must be well-ventilated and have an air conditioning system/high-quality lighting.

Design and Corporate Identity

The interior is an important component of the casino’s success. It helps to create a unique image of the club that will attract a wide and solvent audience.

Which Style to Choose

Before opening a slot machine hall, entrepreneurs need to think about its design:

• colours and textures that will be used;
• things worth paying extra attention to;
• decisions that should be given up.

Some users prefer large establishments with several floors and many gaming rooms. Some guests like small club-style locations. Another group of customers is fans of show centres. In addition to the acceptance of bets and tournament organisation, they host discos, concerts, DJ performances, and drawings for branded items.

The design of most casinos is dominated by a classic style. The main attention is paid to high-quality finishing, the proper combination of colours, and the use of correct shapes. The classic approach usually includes a craving for geometry, as well as an abundance of arches and mirrors.

A worthy alternative is to open a club with slot machines in the modern style. Operators gain greater flexibility in terms of choosing tones, lighting, textiles, and additional decor.

Secrets of a Good Appearance of iGaming Platforms

What makes the interior harmonious and comfortable for visitors:

1. Correct zoning. It is not necessary to have many different rooms. You can buy a land-based casino and visually divide it using furniture, portable structures, and designated recreation areas. To prevent guests from feeling the enclosed space, it is worth using soft lighting.
2. No time reminder. In entertainment locations, windows are often draped and have a special covering. This gives people peace and does not distract from the gameplay.
3. Appropriate colour combinations. Green, gold, red, maroon, and blue are noble shades that are always appropriate in the interior of a casino or a hall with slot machines.

Buying High-Quality Equipment, Software, and Furniture

To open a club with slot machines, operators need to order special equipment with certificates of compliance and tested RNG.

In most countries, regulators only allow new factory-made hardware to be placed in gambling halls. Any modifications or illegal changes in its work are strictly prohibited.

Stationary Solutions

These are slot machines for land-based casinos with different configurations and original designs. Most often, these are cabinets with 1 or 2 monitors, a touch control panel, powerful subwoofers, and bright lighting around the perimeter.

The availability of several screens makes it possible to simultaneously conduct main and bonus sessions and show video replays of successful rounds.

Each unit of equipment has several hidden compartments. The technical personnel have an uninterrupted access to them. Experienced specialists can easily open slots and carry out the necessary work. Such a service must be provided only by certified centres.

Gaming Hardware

There are the following kinds of it in offline locations:

1. Video entertainment. These are devices that do not use a random number generator. They are suitable for demonstrating poker tournaments, lotteries, and other types of drawings where much depends on luck.
2. Consoles. These are smaller versions of stationary slot machines but with similar functionality. Operators can open slot machines in additional locations. The equipment may be installed near bar counters, recreation areas, etc.
3. Terminals. They are suitable for showing lotto, bingo, keno, and other popular products.

To open slot machines and quickly get the first profit, it is worth buying equipment from trusted suppliers. Thus, high-quality solutions can be found in the catalogues of Novomatic, Amusnet (Euro Games Technology), Amatic, Konami, and other well-known manufacturers.

Additional Equipment

This category includes:

• cash register hardware and payment terminals;
• computers and laptops;
• video surveillance systems;
• shuffle machines for cards;
• multimedia spaces for branding and broadcasting what is happening in gambling halls.

Professional Software

Such program components allow business owners to:

• properly organise the work of their companies;
• set up exchange operations;
• monitor security;
• ensure timely customer verification;
• build a loyalty program, etc.

Entrepreneurs can buy a casino slot machine and change its technical parameters. All actions are carried out remotely using professional software. We are talking about denomination, RTP percentage, volatility, and other characteristics that affect the project’s profitability.

Gaminator and Win Win Casino systems are considered extremely popular in the market. The solutions are presented in 3 basic versions, including those for managing stationary rooms. Operators can buy a land-based casino along with a proprietary tracking and control service.

Furniture

Let us consider what needs to be placed in a gambling establishment:

• tables (card, poker, and roulette ones);
• pit stands;
• seating (chairs, armchairs, and sofas);
• bar counters.

All such objects should be comfortable, aesthetically attractive, and relaxing, as well as ensure the comfort of clients.

If an investor plans to open a casino, then the main emphasis should be placed on the tables. Depending on their purpose (for poker, roulette, or blackjack), they may differ in shape and size, number of seats, and layouts applied to the cloth.

In halls with slot machines, special attention should be paid to chairs. In this case, the most important characteristics are a comfortable fit, reliable design, and the availability of additional elements (cup holders and footrests). Customers spend most of their time in the club sitting, so make sure that the gameplay is as pleasant for them as possible.

Branded Casino Software by Gaminator

The provider’s entertainment system is one of the most popular in the market. Multifunctional program components include a large selection of basic settings, thanks to which it is possible to quickly launch profitable gambling halls with slot machines.

Let us consider the reasons why operators should choose the Gaminator service:

1. Wide range of content. These are more than 600 titles from Amatic, NetEnt, Amusnet, Playtech, and Novomatic. The assortment is constantly replenished with new interesting products. All games have certificates of conformity from QUINEL, eCOGRA, and other independent laboratories.
2. Reliable financial system. The manufacturer’s system comes with the Finstrum payment program. This is a legal platform licensed in Panama. It is characterised by advanced functionality, as well as simple deposition and withdrawal of funds. Transfers are made using electronic vouchers.
3. Convenient management. The software contains more than 20 formats of personal settings. Thanks to this, it is possible to quickly set up the work of both a small gambling hall and a large casino complex. Various options for launching the lobby and a multitasking interface make it easier to manage several offline locations simultaneously. Business owners can choose any level of administrative support thanks to a universal hierarchy of access.
4. High security. The Gaminator system contains the “Panic button” option. This is the company’s proprietary development, which has no analogues in the market. If any behavioural anomalies are detected, operators can instantly delete all mentions of their products on connected devices. These are servers, computers, slots, consoles, terminals, and other equipment.
5. Appealing bonuses. The brand offers fixed and progressive jackpots, free spins, multipliers, etc.

You can connect the gambling club to the provider’s service through the secure Seamless and Wallet protocols. All basic settings, as well as content, settlement methods, and other software components, are integrated during one session.

The Champion Program for Land-Based Locations

This is another popular solution, which is familiar to casino owners. It is in great demand among entrepreneurs from the CIS countries and Europe. Recently, Champion Soft Pro successfully entered the Canadian market.

The Champion lottery machine system contains a high-quality portfolio of products from Novomatic, Igrosoft, Mega Jack, and other vendors. The catalogue includes slots with different RTP levels, cards, and program components for lottery sweepstakes.

The service differs from the equivalents offered by competitors thanks to recognisable network tournaments. These are multi-user competitions in non-stop mode with generous prizes and impressive rounds. They contribute to better retention of customers and an increase in the average check.

The solution includes a flexible system of settings:

• changes in the denomination percentage, RTP indicator, and volatility of slot machines;
• jackpot management;
• division of balance and prize pool;
• addition of access levels for the company’s staff;
• selection of the language and the main currency.

The built-in financial module supports settlement methods that are most popular in the market. These are Visa and MasterCard bank transfers, transactions using electronic wallets, as well as cash payments at cash desks and service terminals.

The Champion System: Connection Nuances

Let us consider a brief instruction:

• decide on the premises and the number of units of machinery;
• check the parameters of the hardware used;
• contact the manager and leave a request.

The provider puts forward minimum requirements for the equipment used in gambling halls. This is the installed OS, the size of the video card, the brand of the processor, and other parameters.

The branded service is suitable for various promotional activities. When launched, the interface is displayed without the manufacturer’s official logo. This approach is convenient for fine-tuning the front end in accordance with the operator's corporate style.

Buying a Casino: What to Pay Attention To

To make the system’s connection more comfortable and safe, it is worth going through the following stages:

1. Collaboration with trusted software vendors. Their experience can be confirmed by the number of successfully implemented projects, as well as the reviews of business owners and B2B partners. Experienced providers are well acquainted with the specifics of working in selected jurisdictions and the secrets of attracting and retaining clients.
2. Selection of certified program components. The gaming service is a licensed product approved by the local regulator. It is important that all additional elements (content and financial tools) also have certificates of conformity.
3. Access to high-quality support. At the start, it can be difficult for entrepreneurs to cope with a huge flow of new information and a wide range of tasks. Therefore, it is good when the software supplier offers technical support. This includes consulting on a variety of issues, timely updates, changes in basic functions, etc.

The decision to connect a gaming system to a land-based casino is an important step for any operator. For this reason, it is best to entrust the installation and configuration of the platform to professionals with vast experience in the entertainment industry.

Land-Based Casino Marketing

In most countries, such establishments are strongly tied to the tourism industry. Therefore, advertising creatives are often aimed at attracting people who love to travel.

The most effective marketing techniques:

1. Direct outdoor advertising. These are interactive banners, luminous billboards, running lines on the facades of hotels and restaurants, 3D signs, and other bright elements.
2. Multi-level loyalty system. Regular visitors are often offered special cards. They record all the users’ actions and accumulate points depending on their activity. In offline locations, entrepreneurs can also provide original gifts, such as a free hotel room, dinner in a restaurant, and an invitation to a banquet or concert.
3. Organisation of mass entertainment. These are concerts of popular artists, evenings of jazz music, circus performances, and other events sponsored by operators.

The Main Things about Launching a Club with Slot Machines

Key features of such a decision:

• The project implementation involves several stages. This includes data collection and analysis, acquisition of a licence, and looking for suitable premises. Business owners need to develop an interior design and realise their plans.
• To work successfully, it is necessary to buy high-quality equipment, furniture, and professional software. Entrepreneurs will need stationary slot machines, consoles, terminals, and video games.
• Casino marketing is based on bright and recognisable outdoor advertising. It is worth offering individual bonus programs and sponsoring various events.

From us, you can also order the following comprehensive services:

• preparation of a business plan;
• sale and rental of games;
• security software integration;
• financial and accounting consulting;
• marketing, and much more.