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Top 5 Ways for Your Online Casino Promotion

1. Make Your Online Casino Easy to Reach

2. “Free” Sounds so Nice

3. Know Your Assets

4. Email and Mobile Marketing

5. Small Money Usually Lead to Big Money

6. How do I Organize The Promotion of my Platform Without Any Experience?

The idea of gambling has been discussed every each way uncountable times: somewhere it’s prohibited, somewhere — it prospers. Still, the industry exists and keeps changing, just like the world around it. In order to keep up with younger generation and float of time, online casinos have to constantly modify their assets, environment, marketing strategies and everything, connected with this business.

Online casino marketing

Online casino marketing and online casino promotion are so tightly bent, that we can say, they go neck-in-neck. We will show some of the successful marketing ideas for your online casino, which might be useful and help in attracting and keeping your players.

1. Make Your Online Casino Easy to Reach

Mobile apps, websites, various links and clickable advertisements — these are your best friends in online casino promotion. The Internet moves in mysterious ways. You never know, where the Internet will take you today. And better make sure, that at the destination point your online casino is presented. 

With this in mind, there are 3 most efficient ways to promote your platform on the Internet:

  • Social Media Marketing.
  • Search Engine Optimization.
  • Affiliate programs.

Modern world offers users huge variety of choices, and your online casino promotion strategy shall include plan how and where you better be presented and by what means.

2. “Free” Sounds so Nice

Each and every person in the world can’t go past something free. Especially if it brings joy or money. Marketing giants in any sphere know it — they always organize some sales, Black Fridays, discounts and all those pleasant things you just can think of. If you’re not organizing them — you’re wasting your time.

A client, who was impressed with your bonus game design will share with his relatives and friends, who’ll come to your online casino as new players, raising the gambling traffic and once again proving, that your online casino marketing is a success.

Moreover, you can offer a free demo version of each game to let players feel how it feels to win if you aren’t limited by budget. Such an offer will make players more confident and eventually deposit more to the entertaining content they really enjoyed.

3. Know Your Assets

Being interested in the sphere of your business, following news and upcoming events is essential for your online casino. But here are hidden lots of pitfalls, keeping some details, that you didn’t know. This is the part, where professionals come to the stage. 2WinPower experts can not only keep your platform up-to-date but also implement brand-new features that are currently in trend:

  • Virtual Reality technology;
  • real-life poker tables;
  • Blockchain functions (cryptocurrency);
  • individual design of each game.

You can receive help in every smallest detail, beginning with your online casino marketing plan, software development, marketing and even dealing with your players. You need a team of real professionals, who have been in the market for a long time and know its secrets, just like 2WinPower. You can get answers to any questions and technical support, which works 24/7 will be an important aid in advising or offering some other options.

4. Email and Mobile Marketing

Mobile casino marketing

Never forget your players, keep in touch with them. In 99% cases, when people hear their phones ringing, they read push-messages. That’s pure statistics. Fun, bright, short email newsletters also lead players back to your online casino. Just click that button, and dive into fun world of online casino gaming, which will take you away for at least some minutes from this grey boring work. 

So, here are some top mobile marketing strategies you have probably never heard of:

TYPE OF MOBILE MARKETING

DESCRIPTION

Hyperlocal targeting

With the help of such special technology as geofencing, it creates a territory where your services will be promoted

Augmented reality

Projecting virtual parts of advertising into a real world with mobile apps

Vertical Video Animations

Usage of the most frequent phone position (vertical) to receive more benefits from video advertising

Bing and Yahoo users

Even though Google hold the top positions of search engine requests, a lot of people still use these systems

Voice Search Optimization

Yes, people become lazier with time, so you just need to adapt to this degradation and receive benefit from it

5. Small Money Usually Lead to Big Money

Once you’ve set a low entrance fee, you’ve increased chances to catch more first-time players. Spending a couple dollars for the bet doesn’t seem too much, and they are easy for a person to spend. Even if they won’t make bigger bets, or decide to leave the casino. One person won’t bring much profit to you, but a hundred and over will bring income that counts.

Moreover, there are always people, who want to test your casino before making big deposits, get acquainted with it. If a professional team like 2WinPower developed your online casino and the online casino marketing campaign, you can be sure, that the games are organized the right way and will help you keep those clients and lead them to big deposits.

Online casino promotion from 2WinPower

How do I Organize The Promotion of my Platform Without Any Experience?

As you might know, information is useless by itself. You must know how to implement the received knowledge into reality and receive subsequent profit. Well, it is actually quite difficult to fulfil if you have no experience in this industry. However, with the proper help of high-quality experts, you should have no worries about the future of your casino. 2WinPower team of proficient marketing experts will open you a whole new world of how to promote your project on the previously unexplored territories. Just don’t be afraid to resort to professionals, and you will eventually see how beneficial such aid is.

If you are reading this article — you definitely want to promote online casino. Contact 2WinPower to get high-quality service and professional strategy in marketing online casinos. And remember — the sooner you start, the more players will stay with your online casino, spread the word and help to promote your online casino.

Date of publication: 13/11/2017
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