Cooperation with affiliates is a reliable and proven method of promoting a product. It allows you to popularise iGaming projects without extra expenses.

These types of services are easy to use. The operator does not need specific knowledge and a lot of time to advertise the casino site. An attractive offer (contract) can be created in a few clicks.

Affiliate marketing: general nuances

2WinPower offers business owners turnkey casinos with customised affiliate programs. The solution will increase the recognition of your developing project and attract solvent consumers to the site.

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Affiliate Services and How They Work

Casino affiliate programs are specialised schemes for a highly beneficial collaboration between operators and administrators. An entrepreneur outsources the work of promoting a gambling resource. The contractor advertises an iGaming project and receives a good reward for this, depending on the amount of traffic attracted.

Gambling portals are promoted by both private webmasters and large companies. An advertiser can register on the site of a prominent network or install an affiliate program in their web casino.

Consider the key stages of site promotion:

  1. Operator and contractor sign an agreement. The document indicates information about the target audience, promotion methods, payment scheme, and terms of cooperation.
  2. The webmaster advertises a casino site. To interest the audience that needs to be reached, the affiliate publishes information about the institution on web resources, promotes an iGaming project through social networks, and interacts with bloggers and successful gamers.
  3. The user goes to the site through relevant links. The gambler registers at the casino, makes the first deposit and starts playing.
  4. The webmaster gets a reward. The affiliated scheme automatically calculates the contractor's earnings, taking into account the conditions specified in the signed agreement.

Why Partner Services Are Preferred by Operators

Promoting a gambling business with affiliates is lucrative for several reasons:

Cooperating with the audience

The advertiser sets the parameters of the target audience of interest. As a rule, these are men aged 18–55 with good earnings, versatile hobbies and no signs of addiction

Payment for results

Affiliate remuneration depends on:

  • the number of clicks by gamers on relevant links;
  • the amount of bets on slot machines;
  • first deposits from new users;
  • manager's net income.

Businessperson and webmaster get mutual benefit from cooperation

Simple scaling

If an entrepreneur decides to open an online casino in a new region, then they do not need to hire a staff of marketers to promote it. It is enough to place an offer on the specialised portal and sign a consensus with the most fitting candidate

Transparent management

Casino partner programs contain useful settings for efficient system control.

Operators have the following options:

  • reporting;
  • publication of new offers;
  • monitoring the work of webmasters;
  • data transfer between platforms;
  • targeting by different parameters (locations, languages, devices)

Cost optimisation

The advertiser pays only for the result. Operating costs remain with the webmaster.

As a rule, these are the costs of publishing advertising materials in independent media and paying for the services of “opinion leaders”

Basic Calculation Models

Affiliate calculation models: options

Entrepreneurs have the following options for cooperation:

  1. Revshare. The manager pays the partner a certain percentage of net income. This cash can be received during the designated time or while the gambling site is running and a new user is playing slots. Affiliate profit — 6–14%.
  2. CPA. A fee is received per action — making the first deposit, the number of games tested, and completed rounds on the site. Dividends for each target step — $5–150.
  3. Hybrid scheme. The advertiser pays a fixed amount according to the CPA and a percentage of the income according to the RevShare model.

Launching a casino business with partnership services often involves working with KPI metrics. These parameters are used to evaluate the quality of internet traffic. The task is to determine the percentage of gamers who accidentally landed on a site. These users are unlikely to play slot machines and bring profit to the operator.

Advertisers do not want to pay for ineffective traffic, so they write KPIs in contracts. For example, a webmaster will receive a percentage according to the CPA scheme only after a new client registers on the site, makes the first deposit and stakes 100+ dollars.

What Programs Can Be Connected at 2WinPower

2WinPower offers to install trusted affiliated services with a wide range of additional settings. Businessmen can buy projects with already built-in systems from the best providers in the industry.

Income Access

250+ operators are connected to this affiliated network. They manage sports betting, slot machines, poker rooms, lottery draws and other forms of play. Advertisers can download a free demo of the product to see the benefits for themselves.

Features of the Income Access program:

  • a wide range of digital tools for traffic tracking, analytics, and setting up personal advertising campaigns;
  • options for setting the commission size according to RevShare and CPA models;
  • access to premium internet traffic with increased rates of conversion;
  • simple API integration of programs into already working casino sites.


The NetRefer provider is a "Microsoft Gold Partner", which annually presents author's novelties at the international exhibitions Mobile World Congress, ICE and LAC. The company has been approved by the Maltese jurisdiction for delivering quality online traffic worldwide.

Key advantages of the NetRefer lucrative offer:

  • tools for the promotion of iGaming projects in social networks, popular search engines, via email;
  • support for integrated KPIs and their automatic comparison with the main business metrics (net profit, ROI from investments);
  • round-the-clock technical support and interaction with a dedicated manager;
  • a set of visual reports and dashboards for advertising control.


The marketing company presented the Digital River affiliate script in 2006. For 15 years of successful operation, the system has not given a single failure, and 10+ thousand companies from all over the world have connected to the affiliated network. The product is designed for use in the field of e-commerce, including websites and betting platforms.

Key benefits of DirectTrack:

  • work in the international legal field and interact with an audience from anywhere in the world;
  • back office with options for managing internet traffic sources, tracking the actions of publishers and players, and budgeting;
  • thought-out risk control with built-in security software;
  • fast connection using API tools.

The Main Things about Affiliate Promotion of iGaming Projects

Affiliate promotion: key notions

At 2WinPower, you can order a reliable affiliate program from leading providers. We cooperate with trusted software developers and offer technical support for projects.

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By connecting a casino with an affiliated service, the client will receive a catalogue of slots, a gaming platform, a multi-currency financial aggregator, and promotion tools.

  • The primary benefits of affiliate systems are payments for results, a significant reduction in advertising costs, and convenient supervision of a campaign.
  • Operators have access to such payment schemes as RevShare (a certain part of net profit) and CPA (pay per action). You can choose a hybrid model and connect additional KPIs to evaluate traffic.
  • 2WinPower offers to pay attention to proven programs from DirectTrack, NetRefer and Income Access.
Fill out an application on the site and get a personal solution for your iGaming project promotion.

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