The Chinese online gambling market in 2025 is a unique combination of colossal demand, strict legislative restrictions, and rapid technological progress. Despite the official ban on gaming in the mainland, the industry continues to grow and develop, bringing huge profits to investors.

The 2WinPower team explains the rules of working in the local entertainment segment and lists key software providers whose solutions definitely deserve attention.

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Features of China’s Gambling Scene

Gambling business in China: key features

The country’s amusement sector is considered one of the most controversial and closed in the world. The government strictly prohibits online casinos and betting (but there is an exception for state lotteries). At the same time, the real volumes of the shadow business reach hundreds of billions of dollars per year.

In 2025, the iGaming market in China is divided into 3 segments:

  1. Lawful. These are mainly national raffles and limited wagering, which are completely monopolised. Only 2 licensed operators work in this niche: China Sports Lottery and China Welfare Lottery.
  2. Semi-legal. These are in-game economies that create “grey zones” for betting. Players can buy skins from CS:GO, Dota 2, and other cyber disciplines, stake on the outcomes of matches in eSports sweepstakes, and exchange virtual items for cryptocurrency.
  3. Shadow. This branch is represented by offshore casinos, bookmakers, and platforms supporting Bitcoin and similar tokens.

According to Grand View Research, by the end of 2024, the volume of illegal online gambling in China amounted to $5.48 billion. By 2030, the figure may increase to $11.06 billion with a CAGR of 12.5%.

Catalysts for the growth of the online entertainment market:

  1. High demand. Gaming is part of the country’s cultural heritage. Bets attract much attention among both young punters and the older generation.
  2. Blocking bypass technology. Players use VPNs, mirrors, encrypted chats in Telegram or WhatsApp, and similar methods.
  3. Attractive conditions. Operators offer bonuses up to 200%, instant payouts, VIP programs, and other options to target and retain an audience.

Even in the context of increased government control, the volume of the shadow iGaming sector in China will climb by at least 10–12% per year. The rise and spread of cryptocurrencies, mobile messengers, and cultural demand for gambling will drive industry growth.

B2B Software Providers Operating in China

Casino software providers in China: top developers

Despite the overall wagering ban, dozens of developers continue to supply technological infrastructure for operators. They adapt systems, studios, content, and integrations for local audiences, offer advanced payment solutions, and actively implement blockchain products.

Let us consider which companies’ solutions are in demand in the Chinese market.

BBIN

The Taiwanese platform and entertainment aggregator is one of the most influential White Label providers in the Asia-Pacific region. The corporation was founded in 1999, and now, with 20+ years of rich expertise, it is a key player in the industry.

Benefits of installing software from BBIN:

  1. Full stack of solutions. The product range includes live casino titles, slots, sports betting options, lotteries, cards, and battle content.
  2. Wide network of partnerships. The studio cooperates with well-known brands such as Microgaming, Playtech, Pragmatic Play, Evolution, SBTech, MAD Team, Asia Gaming, and Allbet.
  3. Technological flexibility. The company offers fast API integration with website templates and high-quality HTML5 support. The advantages of the software are multilingualism (including simplified and traditional Chinese, Thai, and Vietnamese) and multicurrency (17 fiat money types and popular crypto tokens).
  4. UX focused on China. BBIN provides localisation of interfaces, holiday-style and cultural features, and regular content updates.
  5. Recognition in the industry. The firm’s proprietary solutions have been repeatedly acknowledged at the EGR B2B Awards, Asia Gaming Awards, International Gaming Awards, and other niche events.

Asia Gaming (AG)

The company was founded in 2012. It quickly gained a reputation in the market due to a deep understanding of Chinese players’ preferences. The supplier strives to grant a unique experience to each gambler.

AG was the first live content provider to offer the following:

  1. Pre-dealing 6 cards Baccarat. Demonstration of 6 tiles before betting is available in many amusement solutions with real croupiers from the developer.
  2. Interactive Bid Baccarat. It is a fascinating wager confirmation format, which is also used in most of the company’s products.
  3. VIP Private Room and Squeeze Baccarat. These are premium game modes specifically for the VIP audience.

A wide range of additional options makes the White Label platform from the corporation one of the most popular in Asia. The advantages of the software also include deep localisation of the UX interface.

AG’s live studios are established considering the market’s cultural characteristics. Tailored elements comprise the following:

  • interior design in an oriental style;
  • accepting wagers according to Beijing time;
  • availability of dealers who speak Chinese dialects.

2WinPower

The aggregator offers a universal platform, which operators use to launch iGaming projects in China easily. The system contains a huge selection of entertainment titles and payment modules, a customised interface, security settings, and functions for effective client management.

Strengths of 2WinPower:

  1. Comprehensive turnkey solution. It comprises themed slots in an oriental style, popular live and table games, virtual sports propositions, and multiplayer crash entertainment.
  2. CMS module. This component is utilised for efficient audience management, generating financial reports and analytics, setting up marketing tools, and combating fraud.
  3. Flexible integration and localisation. The provider supports many payment methods, currencies, and languages (including Chinese). It offers a quick launch of a ready-made iGaming platform (in just 3–6 weeks). Customers have access to both White Label solutions with a licence and custom systems based on client sketches.
  4. Certified software. 2WinPower uses RNG and other components that leading laboratories approve. These independent accreditation organisations are GLI, BMM Testlabs, QUINEL, and others.
  5. Turnkey operational support. The corporate team assists with project management, technical maintenance, and legal consulting 24/7.

Dream Gaming (DG)

It is one of the most recognisable live casino providers in Asia. The company’s solutions are in great demand in Thailand and Cambodia, as well as among the Chinese VIP audience. The supplier does not work directly with players, but is stably involved in gambling platform operations focused on mainland China.

Key features of DG:

  1. Focus on the VIP segment and high rollers. The developer offers a system of personalised tables, private games, flexible limit settings, and a separate register of rules for privileged players.
  2. Premium UX. DG’s live studios are designed in a modern Asian style with luxury elements. The brand colour palette and intuitive interface make the platform one of the most recognisable on the Chinese market.
  3. High-quality streaming. The company guarantees low latency and stable broadcasts even with a weak Internet connection. Auxiliary CDN nodes are used for optimal data transfer speed.
  4. Additional options. The pool encompasses simultaneous gaming at several tables, a built-in user chat, social functions, VIP manager support, and other exciting functions.

A lot of attention is also paid to adapting the live casino to the Chinese market:

  • the entire gambling content is streamed in local dialects;
  • the software supports payment services popular in the country;
  • dealers are oriented towards the cultural characteristics of the audience;
  • the platform provides familiar betting formats and a session schedule for Beijing time.

Allbet Gaming

The solutions of the Asian B2B developer are distinguished by flexible modular architecture, technological advancement, and quick adaptation to local markets. The studio’s services align with the strict requirements and cultural characteristics of the Chinese audience.

Why Allbet is valued in China:

  • focus on mobile users, who make up 90% of Internet traffic;
  • problem-free integration through aggregators and White Label intermediaries;
  • modularity, allowing operators to quickly launch an iGaming product for any niche (from mass market to VIP);
  • impeccable reputation in Asia, which increases the trust of players and B2B partners.

The advantages of Allbet’s software also include localisation:

  • dealers who are well acquainted with the etiquette and cultural characteristics of citizens work in the company’s live studios;
  • the provider ensures full support for the Chinese language in the interface, chat, and entertainment rules;
  • betting formats and session schedules are synchronised with Beijing time.

SA Gaming

One of the largest B2B gambling content providers in Asia offers a full set for operators:

  • arcades;
  • RNG-based slots;
  • live casino developments;
  • ready-made API solutions for integration into existing platforms.

Characteristics of the firm’s products:

  1. Full localisation for the audience. The Chinese language is present in the interface, chats, and voice guidance. The UX part is adapted to popular local messengers and punters’ behaviour patterns. The betting format and schedule are created considering Beijing time.
  2. Progressive jackpot system. It works both in slots and live casino products. The provider offers global, local, and personalised sessions with large-pool prizes for VIP players and regular casino customers.
  3. Powerful technological base. The studio ensures direct integration with well-known payment systems, including WeChat Pay, Alipay, and cryptocurrencies. Due to cutting-edge IT infrastructure, live games are streamed 24/7 with no lag.

eBET

The Asian B2B developer is among the pioneers of the mobile-first approach in the live casino segment. Unlike many competitors focused on the desktop, eBET designs its products with smartphones in mind from the very beginning. All solutions are created considering the habits of those who prefer portable devices for gambling.

The company’s target audience is users from China and Southeast Asia. In this region, mobile platforms dominate over PCs, and vertical (portrait) interfaces have long been the industry standard.

eBET specialises in delivering live casino solutions with excellent characteristics:

  • a huge selection of popular games, such as baccarat (including Speed and Multi-Table Baccarat), roulette, and Sic Bo;
  • smooth video streaming with low latency (less than 1 sec), optimised for the mobile Network;
  • the presence of interactive elements;
  • portrait orientation of the video stream and UI, which is convenient for players who are used to holding a smartphone with one hand.

The enterprise’s products are licensed by PAGCOR (Philippine Amusement and Gaming Corporation), a key Asian regulator trusted by gamblers and operators alike.

EntwineTech

Live casino software from EntwineTech

It is one of the oldest and most recognisable live casino providers in Asia. Founded in the early 2000s, the firm has survived several waves of technological changes, from Flash content and HTML5 tables to full-fledged mobile live platforms. For 20+ years, the studio has earned a reputation as a stable and reliable B2B partner, especially among entrepreneurs focused on the Chinese market.

The provider actively cooperates with aggregators and White Label suppliers. Thanks to this factor, branded titles become available even to small operators without in-house infrastructure.

EntwineTech focuses on live games in an oriental style, which ensures high conversion among the Chinese audience.

Key features of EntwineTech’s offers:

  • stable video streaming;
  • a wide selection of real-dealer content;
  • integration into White Label solutions;
  • tech reliability and fast scalability;
  • local UX.

The Main Things About the Gambling Business in China

The Asian region is one of the most promising entertainment markets globally:

  • Currently, the Chinese casino and betting sector is mostly semi-legal. The country allows a state lottery and limited sports wagering, while slot websites and bookmakers successfully operate in the grey segment.
  • Among the top providers focused on the local audience are BBIN, Asia Gaming, eBet, and many others.
2WinPower is one of the leaders in the country’s gambling industry. We offer ready-made flexible solutions for a quick start and comfortable deployment in the region. To buy them, feel free to contact us.

Our products have a responsive UX interface tailored to citizens’ preferences, a modular architecture for desktops and mobile devices, and a huge selection of oriental-style games. Local payment services are integrated into our White Label platforms and turnkey casinos.

Order Service

Enjoy the benefits of cooperation and start your own gaming business with 2WinPower today:
  • e-mail: info@2wpower.com
  • Telegram: @Win2Power
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