The period of the pandemic became a turning point for the gambling business. Quarantine and restrictions caused by COVID-19 have significantly affected the development of the industry. Changes have taken place not only in land-based but also in digital locations.
Many players have left traditional casinos for the web space and do not want to return. As a result, some types of entertainment have lost their relevance while others, on the contrary, are extremely popular.
Those fans of card and board entertainment who have been visiting ground casinos for years were forced to give up their usual leisure during the quarantine period. Social distancing requirements, restrictions, and stress caused by the fear of getting sick have affected the psychological state of players.
Many of the regular customers of offline clubs have switched to portals with live dealers. This increased the popularity and the level of income of live casinos but, at the same time, provoked the growth of the number of such establishments. The competition in the niche has become more severe, and the resources broadcasting games with the participation of real croupiers had to change their positioning in the market and develop successful promotion programs.
The specialists of our company will also develop an individual promotion program, thanks to which the costs will be repaid within a few months.
Online gambling is becoming more popular every year, and there are several reasons for this:
Today, owners of gambling establishments in the live format are expanding their product range, looking for international business partners and suppliers, and trying to enter new markets. This is the only way to hold positions in the niche and attract those players who have stopped visiting land-based locations.
During the quarantine, several trends emerged that are likely to develop in the future. They led to the appearance of a unique “hybrid” dealer.
Features of the new type of live casinos
RNG with the effect of the presence
When ordering the creation of a turnkey casino, operators more often than before add card and table games with the RNG to their catalogues. Meanwhile, live dealers comment on the sessions.
Visitors to gambling platforms get an amazing experience: on the one hand, the croupiers do not affect the results, and on the other hand, it remains possible to communicate with them
Croupiers who work remotely
Products with RNG and live dealers appeared thanks to the introduction of new technology applied in live broadcast studios.
The owners of large land-based casinos did not begin to reduce staff but simply developed tools that allowed employees to conduct sessions from home. Thus operators managed to reduce contacts between people and diversify games
Entertainment with “hybrid” dealers (RNG and live croupiers) is extremely popular with players even after the lifting of quarantine restrictions. When ordering turnkey casino software, it is worth stipulating the integration of several such products. They will bring you good profits.
Those who want to own the best turnkey online business are asking providers to implement cryptocurrency payment modules. Most often they are used as additional financial instruments but some platforms accept only digital money.
A few years ago, gamblers were cautious about Bitcoins, and they did not even know about the existence of other cryptocurrencies. Today, the trend has changed: virtual coins have established themselves as reliable payment units and also opened up new opportunities for capital accumulation and investment.
Transactions in digital money have several benefits compared to operations with fiat currencies:
The trend will continue because:
The creation of an online casino with cryptocurrency financial services is a far-sighted decision that will be a good investment. Entrepreneurs should not postpone the purchase of such a resource for the distant future because the competition in the niche of Bitcoin projects has increased significantly after Tesla Inc. made the above-mentioned big investment.
Paying attention to such an offer as a turnkey casino website for sale with a large selection of VR games will allow you to outperform many competitors and achieve success. You will also be able to show your customers new worlds where they will see fantastic creatures and get an unforgettable experience.
Everything is possible in a VR casino. Incredibly beautiful rivals or aliens can appear at the gambling table. If users wish, they can communicate with them and even fight.
Vendors of software with VR effects have developed a full-fledged illusion of presence in real offline establishments.
Casino visitors enjoy playing, betting, talking with the croupier, and returning whenever it is possible. Thanks to this, the average session time and casino profits increase, and the customer retention task is performed easily.
The advantages of VR games are undeniable:
Smartphones are constantly improving, getting smarter and more innovative, and expanding the user experience. Thanks to gadgets, gamblers have gained access to new solutions, and interesting prospects have opened up for casino operators as well.
The volume of mobile traffic on gaming sites is growing rapidly. Manufacturers take this trend into account and first develop products for gadgets and then adapt them for PCs.
If you are planning to open a new online casino, make sure that the platform can be launched and works well on all types of devices. Otherwise, there is a risk of losing more than half of your potential customers.
To create and successfully promote a casino business in 2022, it is important to carefully choose your content. Modern players are hard to impress, so it is better to focus on finding and offering them the best entertainment in the niche. Experts of the 2WinPower studio recommend solutions from NetEnt, Amatic Industries, Microgaming, Playtech, and other well-known brands.
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