2022 is a great year for launching online casinos and developing already existing iGaming products. The market is growing dynamically as new interesting solutions appear, and leading economies of the world actively support operators at the legislative level.
The gambling industry is rapidly developing, attracting investors from all over the world. At the same time, the industry remains structured: some areas are unsurprisingly in the lead, while others are slightly behind global trends.
The most profitable gambling projects include:
Slots and sports betting accounted for 24% and 48% of total industry revenue in 2020.
The market leaders in terms of game types have not changed over the years, despite increased competition in the industry. In 2021, just like 10 years ago, it is profitable to invest in online casinos and betting sites. This trend remains relevant in the coming decade.
You can improve the entertainment portfolio of a casino site by integrating:
Bingo and lotteries are legal types of entertainment even in countries where gambling is prohibited. The increased interest in eSports solutions is associated with the cancellation of sports competitions during the pandemic.
At the end of 2020, 50.8% of gambling revenue was provided by smartphone users. The share of the profitability of a turnkey casino solution will continue to grow, gradually replacing desktop solutions.
The industry has even formed a certain trend towards Mobile First when a gaming platform is developed specifically for smartphones and only then adapted for use on desktop PCs.
Users choose mobile iGaming applications due to:
The creation of turnkey online casinos in Europe, Southeast Asia and the USA will bring the greatest income in 2022.
These regions are attractive because of:
Local residents earn more and, as a result, spend more on casino sites.
On the European market, the northern countries of the continent — Finland, Sweden, Norway, Denmark — are of particular interest. Users from these jurisdictions have the highest LTV (Lifetime Value) in the world. With customer acquisition costs in the range of $10–15, agents receive $200–300 per session.
Companies that target Southeast Asia often set up iGaming businesses in the Philippines. The local regulator PAGCOR issues permits for all types of gambling — betting, slot machines, lotteries.
From 2021, the creation of an online casino in Ukraine is available. The country has legalised all types of online gambling and has created transparent conditions for licensing.
Entrepreneurs who aim to expand their business internationally can apply for a permit in the following offshore zones:
Having decided on the iGaming vertical, operators begin strategic planning and accounting calculations.
The main financial metrics that you should focus on when starting a casino business:
The indicator is calculated as the total amount of bets of all customers minus winnings.
This is gross income minus operating expenses.
The size and cost structure depend on the type of iGaming project. Turnkey casino owners pay licence fees, fees to payment providers and affiliates.
The metric reflects how much the online casino spent on arbitration of one player with its subsequent conversion (registration and making an initial deposit).
The casino's net income is divided by the number of active users per week, month, or year.
Customer Lifetime Value (LTV)
The marker illustrates how much income a particular gambler has brought throughout their gaming activity within the iGaming project.
Net Gaming Revenue (NGR) is a key parameter in the planned calculations of an entrepreneur. The indicators that should be focused on are 30–40% of operating revenue (the difference between gamers' bets and their prize money).
The remaining 60% of the base revenue is distributed between the following operating costs:
Entrepreneurs who are interested in the development of online casinos, as well as online casino software solutions, should pay attention to the following attractive niches.
The project is based on Blockchain distributed network technology. This global chain contains information about billions of transactions around the world. Thanks to the use of cryptographic encryption protocols, data cannot be stolen or faked.
Benefits of creating a BTC casino:
A simple and profitable solution in 2022 is to buy an online casino with live content. Live dealer games remain a favourite entertainment format for many gamers who have moved from land-based casinos to gambling sites. A turnkey casino website for sale can be found by an intensive search.
Key advantages of a live casino:
The gambling project uses virtual reality technology. With the help of computer simulation, developers create a 4D environment for complete immersion in the gameplay. The final picture resembles an image in an IMAX cinema.
Benefits of creating a VR casino:
Effective traffic arbitrage methods that will be popular in 2022:
2WinPower offers you to buy a turnkey casino business. We supply a gaming platform along with entertainment content. We also provide essential turnkey casino software, such as payment and security solutions.
At 2WinPower you can order such attractive products as
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