Running a bookmaker’s site requires a detailed understanding of the industry and its participants. With the competition in some regions being particularly high, paying attention to what is popular and delivering it to the audience is a key to success.
Analysis of the market situation and implementing its trends into the working process may not seem complicated. But doing it at the right time and as quickly as possible is something, not every operator can achieve.
With the beginning of the global pandemic at the end of 2019, the world of sports wagering was taken by the storm. Few disciplines continued being active, and punters could not enjoy their favourite entertainment to the fullest.
Live betting skyrocketed a year later after the Coronavirus restrictions were alleviated. Sports events and tournaments resumed, and the industry continued flourishing in 2022.
A rising trend in the betting industry is interaction with portable devices. More people prefer to use their mobile phones to access sportsbook sites or run bookmakers’ applications.
This is explained by the growing usage of internet traffic throughout the world (percentage of population):
The reason why mobile Internet is so popular in Africa is that people there do not have enough desktop devices and cable network connections. That is why such areas as mobile gambling platforms are especially popular among the citizens of this region.
Quite recently, bookmaker’s sites began offering their clients a unique way of wagering — against each other. Rather than placing bets with the odds offered by a site, punters access a dedicated room where percentages are usually better.
However, the risk levels are also bigger since such type of wagering is often selected by knowledgeable players and people who are into their favourite type of sport. Nevertheless, bookmakers’ clients accepted this innovation with pleasure and high interest.
Another huge trend has solidified among bettors amidst the Coronavirus pandemic. Virtual betting implies monitoring events that are generated by special software. During the lockdown, when no other sports activities were available, this trend became a saviour for hundreds of bookmakers.
Key peculiarities of virtual betting include:
Bitcoin and other tokens could not pass by the gambling industry, especially sportsbook sites. Operators of betting platforms offer their clients Blockchain-based interaction that puts anonymity and confidentiality above all.
Furthermore, the possibility to launch a VR establishment and allow punters to interact through individually created avatars became a huge breakthrough in the sphere. While the trend is currently still developing, dozens of big brands have taken up this idea and intensively work on its implementation.
The majority of betting sites ask the clients to prove their identities by sending the necessary documents. This is a little tedious procedure for users, but it helps a lot during the verification as well as improves KYC.
However, the necessity to send official documents to an unknown site scares away a lot of new clients. That is why innovative operators of betting platforms look for other ways for quick and reliable authorisation and verification.
Modern methods of proving the identity:
A lot of contemporary phones are equipped with fingerprint and face scanners. Betting sites use these technologies to speed up the verification of a player
Knowledge-based authentication (KBA)
Special software on the portal generates a unique question based on the presented information, typically from the personal credit file
One-time passcode (OTP)
The platform sends an SMS or an e-mail to the punter’s number during the verification process to ensure the identity
Trusted identity network
The software on a betting site resorts to another provider (usually a bank app or similar reliable source) to compare the data and verify the access
A similar method to the prior one uses offline (phone- or computer-based) sources previously certified by a player to authenticate the identity
The evolution of online bookmakers’ innovations allows considering a huge growth of the industry in the upcoming years. This will make the betting market more profitable and beneficial for operators to join and work in.
The core aspects to keep in mind about emerging trends:
For an operator to ensure a favourable environment for the target audience, following and implementing the latest trends is obligatory. To guarantee they are all considered, it is beneficial to cooperate with an aggregator company.
Find out more information about cooperation from our customer support.
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