Leon Gilmore: Live Casinos Are a Rewarding Business Sector

Leon Gilmore, the high-ranked representative of 2WinPower, answers some questions related to the live casino business. Learn more about this promising and innovative sector, its benefits and challenges.

What Challenges Have You Faced in Launching and Running a Live Casino?

I can name several significant issues every operator can encounter while entering the niche or developing in it:

What Strategies Have You Found to Be the Most Successful in the Industry?

In my experience, these were decisions that leverage technology and customer-centric approaches.

The first strategy is to invest in innovative products that provide a superior UX. This includes contributing to a personalised platform with a feature-rich UI and a strong focus on intuitive navigation and user engagement. It is vital to ensure that the system is safe and stable. Also, it is wise to provide a wide range of payment options to ensure that punters can deposit and withdraw funds quickly and securely.

The second strategy is to focus on customer service and engagement. This includes:

• granting helpful and timely client support;
• presenting promotions and bonuses that will keep visitors immersed;
• collecting feedback and using it to improve the UX and the offerings of the casino.

Operators also must have a comprehensive understanding of the legal and regulatory landscape of the live casino industry. This will allow entrepreneurs to work within the law and make sure their offerings comply with the relevant requirements.

What Trends Do You See Emerging in the Live Casino Sector?

The sphere is focusing on user experience. Many operators offer seamless gameplay across multiple platforms and devices. We are also seeing a shift towards more immersive and realistic gambling experiences.

Personalisation is another crucial aspect, with operators looking to tailor the gaming process to the individual user. This could be anything from customisable avatars and graphics to personalised bonuses and rewards.

Finally, we are seeing an emphasis on social gaming, with operators looking to incorporate corresponding options into their amusement products and catalogues in general.

Usually, these are such additions:

• leaderboards;
• tournaments;
• social media elements, etc.

Overall, these trends point towards a more engaging, immersive and personalised live casino experience for players. As more operators focus on such tendencies, we will continue to see the whole sector grow and evolve.

How Has Technology Impacted the Live Casino Industry?

In the past, brick-and-mortar gambling halls were the only way for punters to get the thrill of playing casino games. With the introduction and growth of the Internet, online amusement portals became popular. Live dealer content has bridged the gap between web and land-based casinos.

Games with real croupiers are streamed from a physical studio and allow participants to interact with the dealer and other visitors in real time. This brings the experience of being in an offline casino to the comfort of the users’ homes.

Online platforms can now offer a much wider variety of games than their land-based analogues. For example, products like Dream Catcher from Evolution, which is based on a wheel of fortune, have become popular. This game would not have been possible to run without technology.

Innovations have also made it easier for online casinos to offer bonuses and promotions to players. This gives gamblers more opportunities to win, which is great for the industry as a whole.

Finally, technology has enabled the development of mobile casinos, which allow players to enjoy their favourite games via smartphones and tablets. This has increased the accessibility of gambling content and opened up the market to a wider audience.

What Advice Would You Give to Operators Looking to Launch a Live Casino?

Starting such a business can be a challenging endeavour, but with the right knowledge, you can make it a success.

Here are my top pieces of advice for anyone looking to launch their live casino projects:

1. Research the market. Before starting any business, it is important to explore the sphere. Study the competition and the trends in the industry so you can choose a niche and capitalise on it.
2. Identify your target audience. Know who your players are and how you can reach them. Consider the demographics, interests, and behaviours of your potential customers and use that information to create an experience that resonates with them.
3. Develop a business plan. A well-crafted operational strategy will help you map out the details of your project, such as the cost of setting up the casino, the technology to use, and the marketing strategies to employ.
4. Secure funding. Financing is a crucial step in launching a live gambling platform. Consider all your options, including traditional lenders, government grants, and investors.
5. Choose the right technology. Casinos with real dealers rely heavily on innovations, so it is essential to choose the appropriate platform. Make sure the product you choose is reliable, secure, and user-friendly so that customers can get the most out of the experience.
6. Hire the right team. Professional staff is essential for running a successful live casino. Look for people with experience in the industry, as well as a passion for the business.
7. Create a great UX. Gambling portals are all about creating a great amusement space for customers. Focus on offering top-notch client service and providing an engaging and entertaining environment for your players.
8. Focus on security and compliance. They are important for any business, but especially for live casinos. Make sure to adhere to all local and federal regulations, and invest in the latest safety measures to protect both your project and customers.

By following these tips, you can launch a successful live casino portal.

The Main Things About Gaming Platforms with Real Dealers

Such a business brings great profits to operators due to its high popularity, interactivity and innovativeness. Even though the establishment of a live casino can be challenging, it pays off all efforts. Additionally, the development process can be significantly simplified if an entrepreneur resorts to expert assistance.

The 2WinPower aggregator can help you start a lucrative iGaming project without risks, delays and overpaying. We will take responsibility for such stages:

• elaboration of an in-depth business strategy;
• creation of an appealing casino, betting or lottery site;
• integration of the finest games for a specific region;
• installation of administrative software components;
• development of a complex marketing campaign, etc.