Many investors start their own business without having a deep knowledge of the principles and features of the gambling sector. As a rule, such start-ups are based only on calculations that are based on an ineffective formula: how much money players will leave in the gambling establishment and what profit the slots will bring. As a result, the amount of income in online casinos does not meet expectations, and most beginning businessmen close their casinos during the first year of operation.
We strongly recommend you not to take swift actions and carefully study all the nuances because today, there are more easy and profitable options than to launch a casino from scratch. Leave an application to the 2WinPower team, and we will not only take all the risks but also increase the profitability of your online casino by several times, and commercialise your business in record time.
After the cooperation agreement is concluded, we not only provide technical support of the project but also guarantee a full payback within six months from the moment of its official launch.
A profitable turnkey business from 2WinPower is:
The gambling industry is in marked contrast to other types of virtual projects. To estimate success and prospects of the gambling business, a special set of tools is used on the Internet.
The cost-benefit analysis is carried out with the use of the following indicators:
Key profit margins of the gambling project | |
Financial indicators | Gross revenue. To calculate it, it will be necessary to source the total amount of the paid winnings from the total amount of bets. The indicator fixes the size of lost deposits before deducting all expenditures |
Net gambling profit. The indicator is calculated according to the following scheme: gross margin minus operating costs (commissions, bonus payments, payments of affiliate services, the cost of a license) | |
Net profit on deposits. The size of revenues from specific amounts of money deposited by users. The higher is this indicator, the better are the effectiveness parameters of the gambling establishment | |
The size of deposit bets. The indicator is used to show the financial turnover during the game session. If there is an increase in the parameter, then it will mean that the website pays too many bonuses | |
Human metrics | Conversion. This is an indicator of the level of effectiveness of the attraction of the audience. It can be shown in specific numbers: how many players have visited the website after they saw the advertising in comparison with the number of users who did not perform any actions. This tool allows you to evaluate the return on investment in the promotion and involves the comparison of the following parameters:
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Customer lifetime value. The indicator shows the amount of money brought by each specific user for the entire time they spend on the service. For the calculation of this indicator, the following formula is used: the average income for a certain time is divided by the period of activity of a client | |
The churn rate. This indicator reports the number of customers who have left the service. The lower is the indicator, the higher is the profitability of a gambling establishment | |
Hybrid indicators | The cost of alluring players. It will help you to see the level of effectiveness of the funds spent on the attraction of the audience. The metric is calculated according to the following scheme: the amount of money invested in marketing is divided by the number of attracted users for a certain period of time. The best option is when revenues from the number of customers fully cover investments in the advertising |
The average revenue per user. The calculations are made according to the following formula: the gaming site’s income is divided by the number of active gamblers for a certain period |
There is no clear-cut answer to the question of what is the pay-off period of a casino, and there is also no fixed price for the development of an online platform. Those operators who have achieved success in this area do not usually want to share information with the first one who comes along. It all depends on the situation, the personal wishes of casino owners, and the size of the initial capital.
As we have already mentioned above, even without promotion, online casinos can bring from one hundred to three hundred dollars a month. The question is whether you are comfortable with this income level.
The expected profit of online casinos is a complex and many-sided issue, the resolution of which requires a special approach and some experience in the economic realm. Our advice: do not try to start working without good grounding and reliable support.
If you do not want to enter into the details of the development of a promising strategy on your own, you will be able just to leave it to our team. 2WinPower specialists will not only offer well-thought-out and effective ways of developing your business but will also deal with all the nuances of implementing a business plan. You just have to enjoy the smooth operation of the service and earn money.
Do you still have some doubts? Then, you can take advantage of the free demo version of the gambling platform and see for yourself the functionality and prospects of our solutions. The assortment includes innovative products, games from the world’s leading suppliers, proven marketing tools, prompt technical support, and skilled guidance at every work stage.
2WinPower is your secure foothold in conquering the global gambling market.
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