The development of virtual gambling platforms is one of the most popular business areas in recent years. The number of online casinos is growing rapidly, as well as the competition.
The profitability of such a startup almost does not depend on the investment volume. The key to success is effective traffic evaluation and high-quality retention of customers.
Today, you can buy an online casino in just a few hours. It is enough to find an intermediary company with a good reputation and order the optimal set of gambling solutions. Besides, there are attractive discount programs, payment by instalments, and the ability to rent turnkey casino software.
However, the project will not be successful if you do not invest in the right marketing program. It is necessary to take into account various factors that affect the level of loyalty of the audience and the volume of inbound traffic.
The main factors that affect the traffic of a gaming site are:
The website design forms the first impression of casino visitors.
Characteristics of the high-quality user interface:
The visual design should be laconic and appropriate, without bright colours and unreadable fonts. You should also be careful when using videos and other design tools that affect the website loading speed. Search engines do not rank slow loading platforms.
According to statistics, to form an opinion of the turnkey casino platform and make a decision to stay on it or visit another resource, users need about 3–5 seconds. If during this time the visual components have not been loaded, you will lose a potential customer with a probability of 98%.
Some operators prefer to work only with one brand but we recommend you diversify the catalogue of solutions as much as possible. 2WinPower offers a turnkey casino website for sale with products from such well-known developers as:
A combination of games from several manufacturers will allow you to significantly expand the sales market and customise the catalogue in accordance with the changing preferences of your target audience.
Over 50.2% of the global network traffic is accounted for by the mobile segment. If operators want their turnkey casino business to bring maximum income, the platform should be available to mobile users.
There are 2 ways to start working in the mobile sector:
The possession of a gambling licence allows you to:
In addition to a casino licence, you can confirm the quality and security of your gambling establishment using the following tools:
The more financial tools are presented in your turnkey casino solution, the wider is the market coverage.
The turnkey casino from 2WinPower studio can be configured so that it can accept any local and international currencies and work with electronic money. Customers are offered the best payment modules for online transactions:
The establishment of the best turnkey online business is not only about purchasing and connecting the game content, creating the design of the website, and setting administrative filters.
The success of such a project and the reputation of the brand also depend on the quality of the work of the customer service.
Communication with the staff of the gambling club should be round-the-clock and stable, regardless of the quality of the network connection. Moreover, operators can set several channels at once, including:
This mode is a core component of a successful project.
Test versions of slots perform the following tasks:
The 2WinPower team has prepared a list of the most effective tools and techniques that will help entrepreneurs to build traffic and brand awareness:
This is a comprehensive program for optimising your website for search queries. The right strategy will bring your project to the first page of the search results and significantly increase the volume of traffic.
SEO promotion includes the following steps:
This is a package of measures for the promotion on social networks. The program allows you to gain the confidence of the audience and “warm-up” users before they start playing.
Among the advantages and capabilities of the tool, we can name:
One of the most effective ways to retain customers is to provide them with unique bonuses that cannot be found on the resources of other companies.
The most popular bonus options in online casinos in 2021
This is a sum of money that is given to each new player. To receive such a bonus, users just need to register on the gaming site
A percentage of bets that burnt out for a certain period, which is returned to gamblers once a week or once a month
Instead of monetary rewards, operators can provide users with tools and options to extend the game session:
These are multiplayer events with a wide variety of settings. For example, it is possible to customise the filter for the participants by the size of bets, the time of the game, the number of levels that should be passed, etc.
Casino owners may not spend their reserve fund on the payment of winnings and form a prize pool from the bets made by gamblers
The bonus program can be developed on the basis of a CRM system that is built into online casino software solutions from 2WinPower.
To make a turnkey online casino generate income, entrepreneurs must think about the marketing strategy and find some ways to retain customers.
We will not only tell you how to open an online casino with minimal risks but also offer the most effective ways to enter the international market in the first year of operation.
You will be able to purchase the following gambling products:
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