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Top 7 marketing tools for online casino promotion

Promotion of an online gambling establishment is a diversified process, and it is impossible to overestimate how important it is. To ensure that your gambling business is successful and profitable, it is important to create a marketing campaign properly. 

gambling business

Every operator should understand that he can offer innovative casino software from the world's leading suppliers, but only online casino marketing will give him an opportunity to tell gamblers about it. Without the casino gaming site promotion nobody will find out about your gambling establishment.

Online casino marketing: specificity

In order to lure customers it is best to use such search systems as Google and Bing. You must pay attention to the specifics of the market, competition and requests of the target audience. Online casino promotion in search systems is considered to be the best way of online casino advertising, which allows businessmen to increase gambling traffic.

to increase gambling traffic

If you have been running the gambling business for a long time, you probably know about the strong competition in this niche and skills, which specialists who work in this field should have.

Casino gaming site promotion is a serious campaign where you need to compete not only with web resources that offer traditional gambling services, but also with related websites: betting houses, bookmaker’s facilities, poker rooms and lotteries.

To become a top company you will have to make serious financial investments and spend a lot of time. Optimizers should rely on narrow-focused requests that have a bright thematic connection.

Online casino marketing: reputation

Unblemished reputation, authority and image are very important for the gambling business. Only gambling establishment of this kind will be preferred by the target audience. Testimonials from players are of great importance. Gamblers communicate with each other in thematic halls and web resources with casino ratings. If the opinions on the gaming club are mostly positive or neutral, then online casino promotion will be much more effective.

Negative comments related to fraud or problems with withdrawing funds will not allow online casino advertising to work properly. Therefore, if you know that clients have wrote such testimonials about your casino, first of all it is worth paying attention to its reputation. Such issue as the reputation management requires another article, so we will not go into details. Below we are going to tell you how to promote online casino.

Online casino promotion: the main marketing tools

Online casino marketing includes various methods, which can be useful for the promotion of the gaming site. Now we will describe seven main marketing tools needed for the advertising of your gambling business.

  • Marketing in social networks

Marketing in social networks

A tag mark-link to the page in social networks is a common-known marketing tool. You need to register pages in all popular social networks. It will help you to find potential customers, draw attention of players and improve the brand awareness. Pages must be themed, and you need to write on your pages about all casino news and news of the industry in general. Try to create an unofficial atmosphere for communication.

It is also possible to use such websites as Casino.ru and AzartSocial. And do not forget that presence in social networks will promote the advertisement of your gaming site and increase the level of confidence of prospective customers.

  • SEO optimization

SEO optimization in online casino promotion

This is a package of measures that makes it possible to bring a website to the top 10 results in search systems. It allows you to attract gambling traffic and increase website traffic.

SEO-promotion includes:

  • Internal configuration of a site (working with content, appliance of key inquests, development of the site map, usage of internal links (when one page contains a link to another).
  • Working with resources of third-parties (obtaining links from external resources that lead to your site).
  • Support for the achieved results and improvement work on it.

Using SEO as a marketing tool you can attract a lot of potential customers for laughable amount of money. SEO allows you to effectively build the website traffic and to assess results appropriately.

  • Email marketing

Email marketing for online casino advertising

It can be named as another favourable and low-cost advertising tool. You must not to confuse it with spam, since letters are sent only to those users who have agreed on mailings. Operators can write absolutely everything they see fit.

  • CRM-systems


CRM stands for "Customer Relationship Management". This is a multi layer structure that finds out about the requests of users. This tool allows you to improve the quality of your business and simplifies the process of casino management.

CRM enables you to:

  • computerize relationships with players;
  • quickly receive a systematized customer base with up-to-date information;
  • quickly and efficiently get through with clients, increasing his satisfaction;
  • monitor sales;
  • manage workforce.

CRM is useful for online casino advertising, because it helps you to organize marketing tools: send emails, conduct promotional campaigns, manage the advertising campaign, etc. This system is very important for quality control over all processes. Accumulated and processed data on gamblers will help casino owners to develop strategies for profit markup in the future.

  • Affiliate marketing

Affiliate marketing for online casino promotion

Online casino promotion is difficult to imagine without affiliate programs – one more tool for the gambling advertising. It is about working with partner firms to whom casinos pay for each client.

For instance, a casino owner signs a contract with the owner of a web portal, whereby the latter is obliged to place a link that leads to the online casino. If, by clicking on this link, users sign up and start playing, the partner will get his honestly earned money.

Currently there exists many affiliate programs for gambling. Operator can simply register with one of these programs and choose the best service plan.
It is important to carefully study all service plans, assess the quality of the site on which banners or links will be placed, weigh up the pros and cons, and only after that to make the final decision.

  • Loyalty programs

Loyalty programs

Online casino promotion requires not just to lure new customers and to build casino traffic. During the growth of sales, the number of players also increases, and it allows operators to achieve stability. But now you will have to take measures for customer retention. Here you need to take care of the loyalty program, which aims to build relationships with customers.

Each registered player who has deposited funds must have an opportunity to participate in the program. It should also include bonuses and promotions. Business owners can develop a multi layer loyalty program with the possibility of exchanging bonuses and scores for money at the previously developed exchange rate.

These actions can affect the behavior of users. If your service is qualitative, and the choice of slot machines is wide, then players will begin to trust your online casino and become its usual suspects.

  • News feed and press releases

News feed and press releases

News and press releases are important promotional tools. Materials should be placed both on your website and on third-parties thematic resources. Any newsbreak that can attract the attention of a potential player can become a talking point. Promotions, product innovations, reviews of an interesting event, information from software suppliers and others – all this can be used as an online casino advertising.

It is also necessary to post articles about your gambling establishment in the mass media as often as possible. Buying a link from an external source you get an opportunity to buy gambling traffic – that is, to catch the eye of a prospective customer. If you would like to find out how to promote online casino quickly and efficiently, you will need to study this issue.

Why it is important to update gambling content regularly

Games are what users will come to your site for. For this reason it is important to please gamblers with fresh new products and interesting slots. When a player bothers with playing the same slot machine, he begins to look for new options on third-party resources. If he has an opportunity to choose something new in your casino, he will remain there forever.

Online casino marketing: summarizing

In this article we have touched upon only the tip of the iceberg. Online casino promotion is a complex process, to which it is necessary to come not in the same way as when you think of how to promote online casino, which is a traditional one. In order to get to the bottom of all marketing nuances and intricacies of the work of search systems, you have to spend more than one year. Moreover, you can hardly do this amount of work only by yourself, and then define its results. Optionally, you can buy gambling traffic and thus bring your gaming site to the leading position.

But, as they say: "Nothing is impossible". Read testimonials, study the experience of other entrepreneurs from your market. Otherwise, you can contact people who are professionally engaged in the promotion of online gambling establishments.

Such companies as 2winpower cooperate with online casinos and provide them with several additional services, such as an opportunity to buy or rent casino software and so on. Therefore, everyone can find for themselves the best option.

Date of publication: 05/05/2017
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