Promotion of virtual casinos on social networks is a system of interaction with clients. Operators use it to achieve both local and global goals.
Today, the functions of instant messengers have expanded significantly. In addition to standard interaction (via voice and video calls or texts), people receive valuable data in thematic groups, read the latest news, create chats, and interact with brands.
The decision to launch a campaign on the messenger will help operators to perform several tasks:
The main features of the solution are:
High conversion rate
Entrepreneurs receive direct feedback from players, which cannot be said about other promotion methods, such as SEO or SMM marketing.
Messengers provide instant data exchange. Operators can offer personalised solutions, quickly respond to applications, and attract new users with high interest
Communication with regular customers
People are tired of e-mail spam. A newsletter through messengers, in turn, is better perceived by the audience.
Via social platforms, casino owners keep in touch with gamblers: inform them about bonuses and promotions, the latest releases, as well as upcoming missions and tournaments
Promotion through messengers is associated with high financial parameters. These are conversion rate, click-through rate, cost-per-lead, return on investment, and other indicators.
This type of marketing brings real results that are converted into stable earnings
Acquisition of information on gamblers
Thanks to surveys and forms, entrepreneurs collect relevant data about players. These are age, gender, interests, marital and social status, education, etc.
Based on the obtained characteristics, the program generates groups of customers and personalised offers for each of them
The positive attitude of the audience
Users more often prefer instant messengers than social networks or a traditional Google search. Gamblers are attracted by the high speed of work, prompt response, as well as a minimum of spam and intrusive advertising
Interaction with players is the main form of communication, which can be realised through text, audio, video, sending links, etc.
Entrepreneurs should not neglect any tools. This is the only way to achieve the best results in the field of attraction and retention of customers.
There are 2 types of chats in messengers:
The traditional assistant offers 2 types of answers: directly between the client and the manager (all answers are entered manually) and using built-in widgets. The second option is preferable. It relieves technical support staff from their daily routine and helps to quickly solve problems that gamblers may face.
Built-in chatbots are multitasking. In addition to “administrator-client” communication, they act as full-fledged platforms.
The main functions of the robotic assistant:
A ready-made messenger-based casino has been very popular over the past few years. For operators, this is a great chance to attract a new solvent audience and increase the profitability of their business.
This is an extremely in-demand marketing tool that is slightly different from traditional e-mail popularisation.
Thus, owners of gambling platforms should not bore users with longreads, links to articles, and thematic sites. Short but succinct messages are much more effective. This is information about current discounts and special offers, the latest releases, seasonal tournaments and missions, and available methods of depositing and withdrawing funds.
The tool is in many ways similar to e-mail newsletters, with the only difference being that the target message is seen not by a specific gambler but by a range of people. As a rule, this is a group or chat of players who subscribed to news from online casinos.
The theme of the messages is aimed at the audience’s social interaction.
Operators inform regular customers about:
It is also possible to talk about the solutions with progressive jackpots or safe ways to withdraw prize money.
The effectiveness of channels in messengers is achieved by the fact that messages are sent to all members of the group. Entrepreneurs instantly receive feedback and see how effective the promotion tool is.
Messengers are not yet filled with ads compared to Instagram, Google, and other media platforms. As a result, marketing messages are positively perceived by the audience.
Native advertising works best when it is:
The placement of banners and publication of contextual messages give more modest results in terms of conversion.
Let us consider social platforms that have a large audience coverage and offer good conditions for the promotion of an iGaming project.
It is a popular media resource that is daily visited by more than 1.6 billion users. This is a comfortable environment for the casino business without restrictions on casino advertising.
The product contains 2 solutions for entrepreneurs to choose from:
It is a popular social platform in CIS countries with a permanent audience of over 55 million people. Mostly, it consists of men aged 25–34 years old (67%), with a stable income and a wide range of interests. Telegram users are very valuable to the casino niche, and that is why entrepreneurs should take a closer look at this channel.
Advantages of the promotion via Telegram:
It is one of the 5 messengers popular in the CIS countries with a permanent audience of 38+ million people. Besides, the solution is also in-demand among those who live in European regions. These are mostly clients aged 40 or more who are eager to get in touch, are invited to various interest groups, and participate in promotions.
Features of the Viber application:
This promising platform provides good business opportunities. The messenger's audience worldwide is 2.4 billion people, and the post-Soviet segment contains 30+ million users.
Advantages of Facebook Manager:
Let us consider the key stages of launching a campaign using popular messengers:
The iGaming industry is characterised by the following goals:
The initial and final metrics will depend on the selected goals. Most often, these are CR, GGR, CTR, and other parameters.
Experts recommend that casino owners use a comprehensive promotion strategy, according to which different tools are involved.
In addition to traditional advertising and chatbot settings, they can use lead magnets, widgets, pop-ups, and personalised messages (depending on such characteristics as gender, geography, and interests).
Top gambling companies promote their products in several instant messengers at once. These are WhatsApp, Telegram, Viber, Facebook, Instagram, VKontakte, and others.
The choice of a social platform largely depends on the geography of an online casino. If operators focus on the CIS market, then they cannot do without Viber and Telegram. Promotion for the English-speaking is more effective on WhatsApp and Facebook.
They are necessary for the quick integration of the chatbot into the structure of the gaming site.
Among the useful programs that are publicly available:
It is necessary to work out several scenarios of interaction with gamblers that make them perform the target action: registration on the site, placement of the first bet, the launch of games, and others.
The traditional customer acquisition scheme:
The result of cooperation with us is high rates in the field of attraction and retention of customers. It will bring entrepreneurs decent earnings in the future.
The 2WinPower studio offers such profitable gambling products as:
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