If land-based casinos can still afford to remain conservative in terms of attracting players, online resources are forced to constantly look for and implement new creative methods of retaining customers.
Mobile marketing is considered one of the leading promotion tools in 2022.
Mobile marketing is an advertising activity. It implies various online channels aimed at attracting and retaining owners of personal devices.
According to the GSMA association, the total number of mobile users in the world is 5.27 billion people, and in the next 4 years, this indicator will increase by another 700 million.
According to Statista research, already in 2018, more than 52.2% of online traffic was generated via smartphones. A modern user spends about 7 hours a day on the Internet (more than 40% of all waking time), and it is expected that this figure will grow every year.
Key facts in favour of mobile marketing:
According to statistics from DataReportal, if people feel uncomfortable interacting with a brand using a compact device, the likelihood of a conversion is reduced by 62%.
According to statistics from Stanley Morgan, the company that owns the largest brokerage business in the world, 91% of adult users always keep their gadgets within reach (at arm's length).
About 50% of survey respondents do not go to the bathroom or drink coffee immediately after they wake. First of all, they check their smartphone: e-mail, social networks, messages, and news.
Every year the level of attachment to personal gadgets increases, so mobile marketing is gradually becoming the most highly effective way to promote a business and retain customers.
Tasks of this type of advertising in the iGaming field:
There are many mobile advertising tactics applicable to the gambling industry. The choice of a strategy depends on the customer segment, niche specialisation, and the operator's budget.
The most effective mobile marketing solutions in 2022
The tool allows gambling operators to implement ads directly in the app design.
The most striking example is the popularisation of a downloadable Facebook product
These are all the advertisements that have appeared during the game on a mobile device since the moment the entertainment was first launched.
As a promotion tool, full-length videos, pop-up banners, and ads displayed during the loading of a new slot machine or between rounds can be used
These are 2D pixel images that are scanned by the personal gadget's camera and redirect clients to a related site.
An external resource may contain additional information on the product, the rules of the game, the participant’s rating, etc.
This is the analogue of desktop computers, reduced in size and adapted for comfortable viewing on the screen of a portable device
A tool for sending personalised ads and offers to the users’ smartphones.
As a rule, these are targeted actions aimed at a permanent, loyal audience
This is a comprehensive solution that implies the use of automated call algorithms.
The peculiarity of the tool is the freedom of action of a potential client who decides whether to listen to the ad completely or interrupt the call
Another type of effective mobile promotion is mass text messaging and streaming advertising using free messengers.
According to statistics from SMS Comp, less than 7% of niche enterprises chose this option in January 2022. This means that thematic promotion in the format of SMS messages comes much less often than spam e-mails.
The results of the same study showed that users open 95% of messages in the first 3 minutes, and in general, smartphone owners view 98% of incoming signals.
At the same time, according to the Statista agency, classic electronic letters are viewed less and less, although their number per person is constantly increasing and it is about 150 messages per day.
A smart digital promotion strategy guarantees casino operators and sports betting providers the following benefits:
The 2WinPower team has prepared several tips that will help operators improve the promotion results many times over:
To track the progress of the campaign, special platforms should be used. Their tasks are to:
When businessmen choose to neglect analytical tools, it leads to a distortion of the overall picture of the advertising campaign’s progress, as well as a large-scale loss of conversion.
According to the results of various studies, in recent years, the attention span of people has decreased by 33% — from 12 to 8 seconds. The growth in the saturation of the digital space makes the process of retaining the target audience more and more difficult.
According to GameLoft, 90% of gamblers remember interactive ads within the next 2 days after seeing them.
The most popular types of gamified advertising are:
Since most of the digital traffic comes from gadgets and the time for the initial assessment of the resource has been reduced to 3 seconds, the adaptation of a gaming site for portable devices is an unchanging key to the success of the entire project.
It is also worth remembering that the availability of a mobile version of the site or downloadable application not only improves the quality of interaction with the audience but also increases the indexing of pages in search engines.
One of the most practical and convenient ways to adapt a gambling platform to the needs of smartphone owners is to use Progressive Web Apps technologies.
The tool allows you to download a virtual resource to a personal device in one click. In fact, the technology “lightens up” the traditional portal and provides it with a full set of functions that are typical for a downloadable application.
These are short messages that are sent to subscribers, that is if clients voluntarily agree to view such a newsletter.
The services are designed to return users to the site that they have already visited, and these solutions can perform this task much more effectively than any other type of mass mailing.
For the achievement of even better indicators, we recommend that operators combine the push notification program with traditional e-mail and SMS marketing.
Our product range contains only proven solutions with the highest profitability:
It is possible to order a ready-made gambling business or implement an exclusive project using our free configuration program.
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