Gaming is a promising direction for investment and business scaling. Stable capitalisation of the field is achieved thanks to the introduction of modern IT solutions — blockchain, NFT, and artificial intelligence.
AI is the ability of machine programs to perform functions which are typical of the mind. The technology imitates human behaviour, collects and analyses huge arrays of data, remembers information, and learns based on received information and completed tasks.
AI is presented as a unique code. Then, it is built into computer systems and physical machines. Most often, such solutions are created based on the Python programming language. This is an open-source technology, available for any modifications.
The loyalty of the gambling business to AI technologies is continuously growing.
According to a survey by the McKinsey online publication, 56% of respondent companies used AI in at least one direction:
According to analysts' forecasts, AI algorithms will be built into 79% of iGaming projects by 2028. These are online slots, bookmakers, lottery sites, etc.
58% of land-based casinos plan to use AI in one form or another. For example, this is the creation of robots that will completely or partially replace croupiers in halls.
Let us consider the main areas of AI implementation:
Support for the legitimacy of transactions
Every day, online casinos are faced with thousands of transactions, which are even theoretically impossible to analyse without special software. AI systems come to the aid of the entrepreneur. They conduct an end-to-end check of each operation.
The focus is on the activities of minors or gamers with signs of gambling addiction. The program identifies each visitor to protect the entrepreneur from interacting with problem players.
AI is an integral part of the risk management module. The software analyses the endpoints of entry and exit of the funds' supply under international AML and FATF policies. Thanks to this, the gambling business is 100% protected from money laundering and terrorist financing
The improvement of site security
AI services instantly detect and block DDoS attacks, phishing files and utilities, attempts to hack a site, and obfuscation (changes in an online casino’s code from the inside).
The use of artificial intelligence protects the internet portal from incompetent actions of employees (intentional ones or errors caused by the lack of knowledge). AI instantly detects atypical behaviour of personnel (administrator, call centre specialist, etc.) and blocks such a worker
Prompt identification of players
It is needed to support the legitimacy of casino operations, as well as to combat multi-accounting, the incorrect distribution of bonuses, and other abuses.
AI programs reveal hidden associations between seemingly unrelated accounts. This approach allows operators to remove scammers from the gaming process. As a result, honest users can continue to spin slot reels without any problems.
AI services imply the multi-factor identification of gamblers. As a rule, this is the analysis of personal data and scanned documents and verification of geolocation and biometrics (face recognition, fingerprints, etc.)
The strength of artificial intelligence lies in the ability to process large data sets and recognise patterns based on the information received. Thanks to this, operators better understand customers, their interests and gaming preferences.
The AI-based platform functions according to the principle of the Netflix streaming service. It analyses the previous experience of gamblers and offers them personalised solutions. These are slots of a certain type (for example, fruit mixes or machines with a cluster structure of prize lines), bonuses, and invitations to participate in tournaments and seasonal promotions.
AI improves the user experience and motivates customers to stay longer on the gambling site. Thanks to this, the average check and the operator's profit increase.
Many iGaming projects are based on popular messengers — Telegram, WhatsApp, and Viber. Specialists use the advantages of social networks and artificial intelligence to launch new-generation digital casinos.
The gambling resource based on a messenger is another gaming platform by analogy with the desktop version or a mobile application. All 3 solutions have a common backend with a set of unified commands (acceptance of deposits, the launch of rounds, the accrual of bonuses, etc.).
Consider the advantages of messenger-based casinos:
Let us consider well-known projects based on this technology:
This is a peer-to-peer global network that consists of billions of interconnected cells. They contain information about transactions in cryptocurrency — completed and planned ones.
The data inside the links of the chain is reliably protected from hacking and substitution. Mathematical algorithms are responsible for this. Each digital unit has its encryption order. For Bitcoin, this is SHA-256. For Litecoin, it is Script, etc.
The use of blockchain is widespread in the gambling industry. 15% of operators are already working with Bitcoin. By 2025, this figure will double. According to Google Trends statistics, for the query “Bitcoin casino”, the number of search requests increased by 3.5 times in 2022.
Most often, cryptocurrency is used as a modern settlement tool. In many casinos, decentralised technology has completely or partially replaced fiat money transactions. Meanwhile, many operators are only testing the possibilities of digital assets.
The advantages of accepting payments in cryptocurrency are as follows:
High transaction speed
Money is transferred within 2–5 minutes. In some cases, the operation takes only a few seconds.
Such processes are quick due to the decentralised nature of blockchain. The movement of funds does not need to be coordinated with the state, banks, regulators, and other control bodies
Easy depositing and withdrawing
To conduct transactions, the player needs to create a Bitcoin (or any other cryptocurrency) digital wallet. The presence of such an account is also mandatory for the operator.
A BTC balance is linked to a gambling site and is used for receiving transfers and awarding prizes
The anonymity of operations
The system does not need the client's data, geolocation, and income level. Distributed ledger technology ensures fast transactions in incognito mode
Impeccable payment security
Safety is achieved through cryptography. Confidential information is ciphered using innovative mathematical algorithms. Data is even theoretically impossible to fake or delete
The reduced cost of transfers is achieved due to the decentralised nature of blockchain.
To replenish a gambling account or withdraw earned money, a gamer does not need to pay deductions to banks, financial systems, and other regulatory authorities
The launch of a crypto platform is a popular use case for blockchain in the gambling industry.
Consider the key characteristics of the modern iGaming project:
Entrepreneurs may work only with digital money or accept bets in both crypto and fiat units. The second option will allow them to significantly increase the audience of iGaming sites without losing regular customers.
Obtaining a licence for a blockchain casino is not mandatory (if the platform accepts only cryptocurrency). However, the presence of permission will increase the trust of users and B2B partners. Players need to know that they are betting on a legal site and deposits and prize money are 100% protected.
Offshore zones are an obvious choice for obtaining a licence. They are characterised by loyal taxation, transparent rules for obtaining a document, and a long validity period (10–15 years).
In 2023, it is possible to launch a blockchain casino with a licence from the following offshore zones:
European countries are also working on writing laws regarding blockchain operations:
Entertainment content is created based on decentralised DDaF applications. Blockchain is used as an algorithmic base, to determine the winners randomly and pay out prizes according to smart contracts.
Bets are accepted in cryptocurrency. It is possible to work only with Bitcoin or several digital units.
The benefits of creating blockchain games are as follows:
The most popular among crypto games are crash entertainment titles that:
Gamblers like instant outcomes, as well as the opportunity to play with micro and macro bids.
Like digital money, non-fungible tokens are built based on blockchain. However, unlike cryptocurrencies, they are unique.
There are no 2 identical NFTs in the virtual space. Each object is original (due to a special digital signature). Its value for investors lies in this feature.
In gambling, NFTs are used in such areas:
The owner of a particular NFT is fixed in a smart contract. After the transfer (sale, exchange, etc.) of the object, a line about the new owner appears in the virtual document. For this reason, non-fungible tokens are often compared to copyright in everyday life.
Innovative gambling sites attract gamblers for many reasons:
NFT casinos are universal platforms for exchange operations with non-fungible tokens. It is also possible to buy and donate these assets on specialised exchanges.
Along with cryptocurrencies (Bitcoin, Litecoin, Ethereum, etc.), NFTs are used as a financial tool. In this case, the prize money is usually paid out in BTC. Bonuses are accrued in non-fungible tokens.
The launch of an NFT casino is a promising direction for investment. Entrepreneurs make money by accepting bets from users (GGR — Gross Gaming Revenue) and increasing the value of NFTs.
This is a digital space created following real prototypes. It is based on VR and AR, blockchain, NTFs, and other technologies.
The metaverse is being developed by leading Fintech companies: Google, Meta, and Apple. According to the forecasts of the online media IZEA Worldwide, the size of the gaming market within the metaverse will exceed $758.6 billion by 2026.
In the digital universe, it is possible to build and sell buildings, collect unique items, hold contests and training, play, etc. Metaverse allows studios to create original casino content that has no analogues in the real world. Fintech companies are working to streamline ownership of each NFT and trade in valuable assets.
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