It is considered a stable source of income thanks to its simple mechanics, clear rules, and predictable payouts. For operators, this solution provides consistent turnover, attracts a large audience, and complements other categories (slots and arcades).

From a business perspective, it is important to understand the differences between raffle formats.
An RNG option is a fast, technologically simple, mass-market product that delivers stable margins and high turnover. Live roulette, on the other hand, is focused on customer engagement and trust.
The optimal strategy is a combination of both versions. This enables entrepreneurs to engage with diverse client groups and generate a stable income.
Collaboration with the studio will allow businessmen to quickly launch their projects and enter prestigious markets without any problems. We will select the optimal product installation model, conduct comprehensive testing, and adapt program components to local requirements and audience preferences.
This is a basic tool in the arsenal of online casinos, which has remained a steady source of revenue for many years. Despite the rapid development of slots and instant formats, the game retains its value thanks to simple mechanics, transparent rules, and a predictable economy.
The main advantage of the format is its versatility. The product is accessible to a wide audience, requires no special training, and is suitable for both beginners and experienced players. From a business perspective, this ensures a stable flow of bets and a low entry barrier for new users.
Unlike slot machines, roulette does not rely on complex game scenarios or bonus logic. That is why such entertainment is more predictable in terms of turnover and revenue.
The solution’s economy is based on a clear and fixed mathematical principle — the house edge (the casino's advantage). For example, in the European version, this indicator is approximately 2.7%, whereas in the American version it is 5.26%.
Key benefits of the model include:
The product is popular among a more experienced and solvent audience. This is especially noticeable in the live versions, where there is an element of a “real casino”.
VIP players prefer this format due to the feeling of complete control over the game and the ability to place large bets. Raffle fully meets these expectations, making it an important tool for retaining VIP clients.
Such content is often used as a basis for long sessions and is compatible with other releases (live and table options). This allows operators to build a loyal audience and increase the profitability of their digital platforms.
The entertainment is extremely efficient when the emphasis is placed on the VIP segment or experienced users. Online slots are mostly aimed at mass traffic. They work well with bonus mechanics and promotions, yielding a steady income for casino sites.
The game is available in several technological formats, each with different business tasks. The choice of specific options depends on the entrepreneur’s strategy, target audience, and launch budget.
This is a classic digital version, where the results are determined by a certified random number generator.
Operators have access to the following RNG solutions:
Business owners also have the right to use accelerated formats. This includes speed roulette with a reduced duration of rounds and quick-spin modes that increase turnover.
Modern solutions are focused on mobile traffic. They feature a responsive design, a simplified interface, and quick access to bets. It is possible to start the game in just a few clicks, which attracts people who like to gamble on their gadgets.
RNG raffle is an excellent choice for entering the entertainment industry and quickly getting into the market. This content is aimed at a mass audience, which brings a stable and predictable level of margin.
In this format, the game is played with a real croupier in the studio and is broadcast 24/7.
Operators can connect:
High-limit solutions, personalised sessions, and separate VIP rooms are used to attract special clients. Lightning formats with increased odds and generous payouts are also in high demand.
To justify the investment in live roulette, it is important to focus on a solvent audience. Furthermore, entrepreneurs must be prepared to invest in more expensive infrastructure and develop branded products within their casinos.
Despite the higher cost, the format significantly strengthens the platform's perception and increases the average check. This option is an excellent image solution that increases trust and recognition in the market.

Such program components are a comprehensive ecosystem integrated into the operators’ portals. It contains game logic, financial mechanisms, bet management, and control tools.
The game is based on the RNG, which determines the result of spins. It operates based on certified algorithms and ensures the unpredictability of the outcomes.
The mathematical model is a key element of roulette, shaping its economics and influencing the income of business owners. This model determines the probabilities of numbers appearing on the board, the payout structure, and the house edge (the casino’s advantage).
Flexible configuration of bids, limits, and rules is used for managing game parameters.
Entrepreneurs can change:
Flexible wager configuration enables the product to be tailored to different audience segments (from mass players to high rollers), while maintaining the iGaming portal’s high margins.
RNG roulette also includes:
This is a format in which the game takes place in an offline studio with real equipment and dealers, and the process is broadcast online.
The following infrastructure is used: cameras, tables, and software for conducting and transmitting the video. The image quality plays a key role in the product’s perception and in building customer confidence.
Technical parameters are extremely important for live content. It is crucial for operators to ensure minimal latency (playback delay), a stable connection, and high uptime. Casino owners must be sure that the system functions smoothly, especially during periods of high load on the project's IT infrastructure.
Table administration tools are a key component of live roulette. They help to set flexible betting limits, separate tables for different audience segments (for example, mass market and VIP), and manage their availability.
It is also worth noting that the studios and gaming processes undergo mandatory verification. Independent experts check the fairness of sessions, the quality of the broadcast, and the correct operation of the equipment.
Certifications of compliance facilitate access to regulated markets and boost the clients’ confidence in the digital platform.
Profitability is based on a clear payout model, and the growth of KPI depends on several controllable factors. These are game format, speed of rounds, limits, and user behaviour.
When properly configured, raffle becomes a stable and predictable source of income. It complements entertainment products and enhances the overall potency of the platform.
The key source of income is the casino’s advantage, which is built into the game rules.
In the European version (with single zero), this figure is 2.7%, while in the American type (with double zero), it reaches 5.26%. This means that with identical turnover, the first kind generates more GGR. It may be popular with experienced players and reduce the level of customer confidence.
In practice, entrepreneurs choose a mixed approach. They use European roulette as their main product, while American raffle acts as an additional tool for increasing profit margins.
A balance between these 2 formats allows operators to manage the profitability of their online portals without losing audience loyalty.
Key GGR drivers include:
To manage the roulette economy, it is important for operators to track the following KPIs:
When calculating GGR, the duration of rounds, bid frequency, distribution of bets by player type, and other indicators can also be taken into account.
RNG raffle is an excellent product for entrepreneurs who want to quickly enter the market and generate stable earnings. The software is characterised by a quick launch, minimum integration costs, and a predictable margin.
This format is well-suited for:
RNG games make a great base that can be complemented by more complex solutions in the future. When a business strategy is built around a solvent audience, live roulette becomes a priority. It ensures a higher average check, longer sessions, and a high level of trust in the entertainment resource.
The format is especially effective for retaining VIP customers, strengthening the iGaming brand, and creating a premium user experience. It is also worth considering that such a product requires a large initial investment and a more sophisticated infrastructure.
For projects focused on a broader market, a combination of RNG and live roulette is the optimal solution.
This approach allows entrepreneurs to:
The combination of formats creates a balanced product model, providing each user group with a suitable game format.
The choice of option depends heavily on the starting budget and market positioning. For example, with limited financing, the main focus should be on RNG solutions and the gradual expansion of the catalogue.
When targeting a strong iGaming brand, it is important to invest in live releases, visual assets, streaming, and premium offers. In this case, roulette with a video stream becomes not only content but also an element of the platform's image, affecting its perception.
Vendors specialise in different formats: some in RNG solutions, others in live games. Therefore, it is important for entrepreneurs to evaluate the list of titles along with the quality of the technology, stability, and the ability to work in the necessary niches.
Such companies offer classic online roulette versions, where the results are determined by a random number generator. This is the most common and technologically simple segment that is the basis of the casino product line.
When choosing an RNG solution, it is important to consider not only the main functionality but also the quality of implementation.
The user-friendliness of the interface and the betting logic are evaluated first, as they directly affect conversion and game frequency. The diversity of formats is also necessary.
The product range should include both classic European roulette and accelerated versions that increase turnover through shorter rounds.
Besides, it is worth paying attention to:
Many suppliers offer roulette with real croupiers, where the gameplay takes place in a studio and is broadcast online. This is a technologically complex and expensive segment that develops premium solutions and builds trust in casino sites.
When choosing a live content vendor, it is important to evaluate the stability of broadcasts, uptime, quality of the user experience, and the system's ability to operate smoothly under high load. Any technical issues (delays, failures, or the loss of connection) directly affect the UX and lead to the outflow of the audience.
Let us consider the main search criteria that are relevant for both RNG and live streaming providers:

The choice of an approach to integrating roulette software directly affects the cost structure, launch speed, and long-term profitability of entertainment projects. It is important for entrepreneurs to understand the initial expenses and how their platforms’ economics will evolve in the future.
This approach involves a one-time payment for the use of program components. After this, operators receive long-term access to the roulette software and, as a rule, more customisation options.
The advantages of purchasing a permit include:
This model is characterised by a high entry threshold and more complex integration. Business owners also incur additional costs for support and updates, which makes this option suitable for mature projects with a long-term strategy.
Such an option involves regular payments (monthly or subscription) for using the provider's roulette software and infrastructure.
The advantages of rental include a low starting budget, quick launch, and professional technical support. The disadvantages are a strong dependence on the supplier, limited flexibility, and the cumulative effect of long-term costs.
SaaS is often used for testing the market, after which other collaboration formats are applied.
In this case, entrepreneurs share income with the provider, usually as a percentage of the GGR. Commissions are tied to the real revenue of the iGaming portal, while the initial investment remains minimal or nonexistent.
The option is characterised by the flexibility for scaling and reduces financial risks at the production stage. As a project grows, a significant portion of the proceeds may go to the supplier, so it is important to carefully analyse the contract terms and calculate all the nuances in advance.
The estimate depends on several factors:
It is important for entrepreneurs to build a unified ecosystem in which the user interface, financial transactions, and analytics work properly.
There are several ways to implement the raffle software into digital portals:
Each option has its strengths and weaknesses. For example, API installation provides a unified user interface, but the product development and testing take much longer. This approach is suitable for those entrepreneurs who create a long-term business.
A content aggregator is a convenient solution for scaling and quickly expanding the catalogue. Operators become dependent on its capabilities and have less control over individual games.
Seamless or iframe integration ensures rapid production. Such an option is often used as a start-up solution for the quick addition of new releases.
Let us consider popular payment models when installing roulette software:
The first option is considered the preferred model for UX and user retention, while the second approach is often used due to technical or regulatory constraints in the selected region.
A crucial part of the integration is the accurate accounting for financial transactions. The system must ensure the recording of all bets and payouts, the calculation of key metrics (GGR, turnover), and the synchronisation of data between the entrepreneur and the supplier.

When adding roulette software, casino owners must consider not only the technical implementation of the project but also the legal aspects. This includes certification of program components, legalisation, and adaptation of the product to local requirements.
RNG raffles must undergo mandatory testing in accredited laboratories. These are QUINEL, eCOGRA, iTech Labs, and other international centres.
Independent experts confirm that games function transparently, and the results of rounds are random and cannot be predicted or changed.
The certification process evaluates:
After testing, the provider receives documents that confirm the quality and security of the software. For operators, this is not just a formality. The availability of a licence is a prerequisite for entering legal markets and increases audience trust.
Live roulette is regulated separately, as it involves a real studio, equipment, and human factor (dealers).
Control extends to:
In some countries, live streaming points must be located in licensed areas, and broadcasts must undergo additional audits.
For legitimate work in the market, both providers and entrepreneurs must have certificates. Software vendors must obtain the right to supply content, while business owners should have permission to offer gambling services in the chosen jurisdiction.
Furthermore, operators need to comply with KYC/AML standards, implement RG tools, and submit reports to the relevant commissions.
Each market has its regulatory rules, which can vary significantly. Restrictions typically affect the types of permitted content (for example, prohibition of certain roulette formats), RTP requirements, and product localisation.
Before launching a gambling project, it is also important to:
Let us look at the main challenges faced by entrepreneurs.
The addition of content without considering the business model and audience is a frequent error.
For example, entrepreneurs might launch only live roulette with a limited budget or rely exclusively on the RNG format when targeting a VIP audience. Such actions could result in the finished product failing to meet customer expectations, reducing engagement, and the company’s income.
It is important to understand that RNG and live segments solve different tasks. A lack of balance between them or a misplaced priority can limit the growth of a digital portal from the start.
Insufficient attention to basic settings directly affects the roulette economy. For example, setting the restriction too low leads to income loss, while increasing it, conversely, reduces overall audience activity. The optimal speed of rounds also negatively affects the user experience.
Without properly configured basic parameters, the average check and the volume of bets on the website decrease. For this reason, limits and the speed of sessions are key metrics that need to be adapted to the target audience.
Many operators view compliance as a formality and postpone it for later stages. This approach leads to serious violations, problems with payment systems, fines, and, in some cases, the inability to obtain a licence.
It is important for entrepreneurs to consider legal norms before the product’s integration, not after. Special attention should be paid to RNG certification, reporting standards, responsible gaming principles, and live studio certification.
Common mistakes also include selecting a software vendor based solely on the cost or time required for installing the program components. For this reason, business owners often face technical issues, the complexity of scaling, and difficulties with market entry.
To avoid this, it is important to select only those B2B partners who have undergone due diligence. This comprehensive check includes the examination of licences and certifications, assessment of the technical stability, as well as analysis of the reputation and experience.
The installation of a roulette wheel with the aggregator’s help is a multi-stage process. It covers not only product selection but also strategic, technical, and legal preparation.
The first stage involves the determination of the specific solution to be created and the main audience. This forms the basis for all subsequent decisions.
A comprehensive analysis includes:
At this stage, available payment methods, the regulatory environment, traffic acquisition channels, and other factors that will affect the product's future performance are also considered.
Based on the chosen strategy, a catalogue is developed.
Together with the client, the 2WinPower team determines which roulette versions will be used and which suppliers are best suited to the project tasks.
In practice, this means:
At this stage, it is important not just to add games, but to create an effective product model. It will fit seamlessly into the gambling platform's ecosystem, increasing customer engagement and the operator's profitability.
Until the commencement of the technical integration process, a compliance audit is conducted to ensure conformity with the requirements of jurisdictions:
Taking all these nuances into account helps entrepreneurs avoid regulatory issues at the outset and prepare their platforms for legal operation in the selected jurisdiction.
At this stage, a complete technical implementation of the project takes place. The roulette software is connected to the casino site and becomes part of a unified ecosystem.
2WinPower specialists configure the interaction between the frontend, server logic, financial modules, and external providers. At the same time, the payment infrastructure, which is responsible for processing deposits and withdrawals, is connected.
A key stage is comprehensive testing, without which the launch of the roulette is impossible. The aggregator’s team evaluates the correctness of the entire settlement logic: how bets are accepted, in what way the winnings are calculated, and whether there are any discrepancies between the operator’s and the provider’s systems.
Besides, load testing is conducted. The service is checked under conditions similar to real traffic to eliminate crashes caused by a large number of simultaneous requests.
After the latter stage is complete, the project goes into production. This is a full-fledged operating phase, where the roulette wheel becomes part of the real user experience and begins to turn a profit.
It is one of the most important steps, as it is here that the effectiveness of the previously prepared system is verified.
Collaboration with 2WinPower does not end after the solution's launch. Our team continues to support the iGaming portal and participate in its development.
We provide the following technical assistance:
Our specialists can also help with business scaling. This includes connecting new providers, expanding the catalogue, and adapting the platform for additional markets.
The aggregator acts as a B2B integration partner. It supports entrepreneurs at every stage: from strategy development to the website’s launch and promotion.
One of the key advantages of working with the studio is its in-depth knowledge in RNG table solutions and products with the participation of real croupiers. Unlike slots, these categories require more precise tuning.
It is essential for project owners to consider not only betting limits but also user behaviour, pace of the game, and the overall financial model.
The 2WinPower team helps create content properly and systematically:
A comprehensive approach is especially important for startups focused on customer retention and working with solvent traffic. In online casinos, software quality directly affects profitability and player loyalty.
The 2WinPower team undertakes a wide range of tasks:
This approach allows entrepreneurs to avoid common mistakes at the start and enter the market faster.
2WinPower systematically mitigates them thanks to:
Cooperation with trusted software vendors ensures that roulette and other products meet the requirements for fairness, security, and transparency. Operators do not need to additionally resolve certification issues or prove the correct functioning of their program components to regulators.
Special attention is paid to the stability of payment and server elements. 2WinPower specialists customise correct transaction processing and high system availability even under peak loads. This reduces the risk of data loss, payment delays, and negative user experience.
The aggregator helps iGaming startups grow through:
First and foremost, this involves the expansion of the ecosystem. Entrepreneurs can quickly connect new providers and add additional entertainment formats without technical difficulties or legal red tape.
Optimisation of the existing product model is also extremely important.
Limits, lobby structure, cross-selling logic, and priority formats are adjusted based on customer behaviour data. This approach not only helps drive more traffic but also improves the effectiveness of the loyal audience.
Adaptation to new markets involves taking into account local regulatory requirements, integrating relevant payment methods, setting language preferences, and customising the user interface.

2WinPower specialists answer the most frequently asked questions of online casino owners.
The first option is a digital version of a raffle where the outcome is determined by a random number generator. It functions quickly, is integrated via a simplified model, and requires fewer support costs. This format is aimed at a mass audience and a stable income.
Live sessions take place in a real studio with experienced croupiers and are broadcast online. Such solutions create a sense of presence, build trust, and are well-suited for attracting solvent traffic. However, they require a more robust IT infrastructure and significant initial investment.
In practice, these 2 formats do not compete with each other, but rather complement each other.
To operate legally, entrepreneurs must take into account 2 certification levels:
Besides, business owners will need RNG certification (for online roulette), compliance with live gaming standards (including studios and broadcasts), and the implementation of KYC/AML procedures.
The working conditions depend on the chosen jurisdiction, so it is important to think about it before installing program components.
RG tools are also given a lot of attention. These include limits on the size of bets and time spent in the game, age verification mechanisms, and detection of signs of ludomania.
The deadline depends on the selected connection model and the project’s complexity.
For example, software installation via an aggregator or iframe will take from a few days to a couple of weeks, while the API integration will require 1–18 months.
The production time depends on the number of suppliers added, the volume of content integrated, the need for customisation, regulatory requirements, and other technical aspects.
Yes, this is a common practice in the casino industry, which:
When working with multiple vendors at once, it is important to ensure full system synchronisation, a unified UX approach, and accurate financial accounting. An experienced content aggregator will help you cope with these tasks.
Such entertainment demonstrates stable KPIs in countries where the audience is already familiar with casino products and trusts online gambling.
Typically, these are regions with:
When choosing a market, it is important to consider local regulatory requirements, the availability of studios and stable streaming, as well as support for popular payment methods.
A successful launch of the raffle requires a comprehensive approach and consideration of:
Only when all these elements are coordinated does the solution begin to function as a full-fledged source of income, and not just an additional option in a casino lobby.
2WinPower acts as a technical integration partner.
The aggregator will help:
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