The industry was the first to introduce innovation and technological advances. They make the niche safer, more customer-oriented, and more profitable.
The solution can be explained as a set of systems that can imitate the human mind and behaviour. AI programs are capable of self-learning, adequate assessment of the situation, and informed decision-making based on previous experience.
Analysts from Grand View Research estimate the global AI market at $62.35 billion and expect that by 2028, its volume will reach $930 billion. The reason for such rapid growth is the fact that today, neural networks and machine learning technologies are already indispensable in many leading sectors of the economy.
AI is used in:
Paolo Personeni, a managing director at Sportradar, commented:
Over the past 5 years, the gambling industry has undergone sweeping changes. AI has played a decisive role in digital transformation.
The use of the technology began 20 years ago when the IBM Deep Blue computer defeated Garry Kasparov, a famous grandmaster.
In 2016, the Google AlphaGo robot beat the 18-time world champion, Lee Sedol, in Go (Korean national entertainment), and a year later, the Libratus AI program defeated the best poker players.
All these are examples of the successful use of artificial intelligence in the iGaming field.
Its introduction improves casino security and helps business owners work within the legal framework and adhere to the most important operation principles.
Players can independently set the size of deposits, as well as the limits on losses and sessions, on their profile pages. The threshold value may also be provided by local regulators to protect users from ludomania. In Spain, for example, entrepreneurs are required to block those clients whose losses exceed €600 within 3 weeks.
Tasks performed by AI programs:
The system automatically informs players and operators about emerging risks and also offers some options that are aimed at minimising emissions from gambling:
The neural network identifies potentially problematic users and effectively interacts with them, preventing the development of gambling addiction. Thanks to this, people can enjoy their favourite games, and the brands maintain their positive image.
At the beginning of 2022, the European provider, Playtech, created the BetBuddy system. The solution is based on AI.
The main functions of the proprietary software:
Playtech uses a comprehensive approach to identify and manage behavioural patterns associated with gambling addiction.
According to the 1 Stop Translation Internet newspaper, 77% of all DDoS attacks in 2022 were aimed at gaming sites and financial institutions. For this reason, entrepreneurs are looking for effective defence mechanisms, including programs based on AI.
Key features of such systems:
The software can monitor each user 24/7, creating structured data sets.
The information is used to simulate the actions of individual clients or groups of players to identify behavioural anomalies. They may indicate account hacking, theft of bonuses, or the use of bots to gain an advantage over other participants.
AI instantly detects any attempts of fraud and builds a secure online casino environment
Protection against DDoS attacks
To create a secure gambling space, human control is no longer required since AI takes care of everything.
The solution recognises and blocks attempts to hack the system, DDoS attacks, phishing, Trojan incursions, and utilities.
AI can study and remember the experience of competitors in the fight against hackers. If a new type of attack appears on the Web, the online casino will be ready for it
Fight against money laundering
The technology is often built into the risk management module. The solution helps gaming sites better comply with AML and FATF policies.
The AI program scans all intermediate and end points of transfers for AML risks, analyses the history of transactions, and evaluates the credit level of B2B partners
Thanks to AI, virtual casinos can instantly identify their clients. Players do not need to enter additional information or upload any documents.
Verification is carried out thanks to geodata and biometric technologies (fingerprints and retinal scanning)
AI helps developers to create virtual private networks (VPNs). They are responsible for storing user content thanks to a private encrypted connection between the gambling establishment and its customers
The program collects and processes terabytes of data, giving operators access to accurate and detailed analytics for any request. The computer vision option increased the usefulness of the data, helped to qualitatively structure the information, and get the most out of it.
Lloyd Danzig, the founder and managing partner at Sharp Alpha Advisors, said:
The whole industry depends on the use of data collected through AI algorithms. Such information is needed to predict future results of the sessions and behaviour of users, as well as to correctly profile players and optimise reward programs.
AI performs the following functions on gaming sites:
The neural network and machine learning technologies make the quality of the provided services much higher, which is especially valuable in the competitive iGaming market.
According to a recent Oracle Corporation survey, 78% of entrepreneurs have already implemented such solutions or are planning to do so. The purpose of these changes is to improve customer service.
Key features of AI:
Using chatbots and other AI-based tools, online casinos can provide 24/7 customer care, answer any questions, and even help people plan a visit to their gambling platforms.
Chatbots have become part of the overall client retention strategy. They know how to create and send personalised offers (bonuses and invitations to participate in tournaments), motivating users to play more often
AI can create unique budget plans, which help gamblers better control their costs and stay within pre-set limits. The function is already widespread in Western casinos but in the countries of Eastern Europe, it is only gaining popularity
Improvement of the gameplay
Neural networks and machine learning guarantee a realistic user experience in the virtual world. Operators can provide personalised elements (flashes, fireworks, and mini-rounds) and add unique artefacts to increase the audience engagement
Creation of innovative content
The technology is used in the generating of modern entertainment for money. Basically, these are bets on various events from the world of cinema, politics, and show business.
AI algorithms can easily track news, events, or trends, and quickly bring accurate data that can be used to place bids.
The program can also form an additional live casino betting system. It studies and analyses the previous experience of players and offers options that will definitely interest them
The technology can be quite useful for the virtual casino niche.
It is possible to order innovative solutions for your iGaming business from 2WinPower. We offer:
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