2WinPower specialists talk about the actual regulatory conditions for payments via digital assets in the EU. You will learn what changes to expect and how they will affect gambling industry participants.

New Rules for Working in the European Union

Cryptocurrency casinos in Europe

In 2025, an important document — the MiCA (Markets in Crypto-Assets Regulation) — comes into force. These legislative norms will comprehensively manage the cryptocurrency niche in the region.

The key goals of MiCA:

  • overcoming legal uncertainties for companies that use and accept digital assets;
  • protection of clients and investors;
  • fight against money laundering (AML) and terrorism financing (CFT);
  • increase in the market’s stability.

The law covers almost all virtual currencies, except for those that are already controlled (for example, classic securities: stocks, bonds, etc.). Special attention is paid to the management of highly volatile assets (BTC and ETH) and stablecoins (USDT or USDC).

Certain provisions are devoted to working with utility tokens and NFTs.

Main Demands for the MiCA Regulation

Let us consider the key provisions of the statutory act:

  1. Registration and licensing. Any company that offers crypto services (exchanges, wallets, casinos, and payment instruments) must obtain a permit in one of the EU countries. Without such a document, it is impossible to legally work with clients from the European Union.
  2. Safety standards. Crypto providers are required to develop plans for dealing with crises, conduct regular audits, and separate their funds from customers' money.
  3. New rules for stablecoins. Such digital assets will be fully backed by reserves, transparent reporting, and a licence to operate in the EU. Those elements that may threaten financial stability are subject to additional supervision by the European Banking Authority (EBA).
  4. Transparency of token issuers. Enterprises that create ICO and ITO must register them with the local authority. Another innovation is the publication of White Paper. This is a detailed document about each project, risks, and investor rights.
  5. User identification. Any crypto transaction must be accompanied by the verification of clients’ identity in accordance with KYC and AML rules. Besides, Travel Rules are being introduced: brands must transfer data about payers and recipients of funds to each other.

What Changes are Expected in the Gambling Niche

Changes in the gambling industry

The innovations are aimed at strict regulation of digital currencies, tokens, and crypto providers. Among the tasks of MiCA, it is also worth highlighting consumer protection, the fight against money laundering, and the creation of uniform rules for all EU countries.

Let us consider the impact of legislative innovation on the operation of casino platforms.

Restrictions on Anonymous Payments

Previously, many online casinos accepted cryptocurrency (Bitcoin, Ethereum, etc.) anonymously. This attracted gamblers who valued privacy and hassle-free access to bets from different parts of the globe.

From 2025, all such payments must be processed by licensed vendors that comply with KYC and AML rules. In practice, this means that it is no longer possible to play incognito. To place bids in crypto, customers must undergo identity verification.

Those operators who ignore KYC and AML principles may receive fines or lose their permits.

In March 2025, the European Commission asked banks to freeze transfers in virtual assets carried out by several illegal casinos from Costa Rica and Panama. These iGaming platforms accepted deposits from users who live in the EU.

Stricter Conditions for Licensees

Crypto portals should perform the following actions:

  • register as a VASP in one of the European countries;
  • obtain an additional certificate to work with digital funds.

The authorities expect such rules to reduce the number of illegal entertainment sites. However, the costs of legitimate operators will also increase.

New Standards for Tokenised Casinos

Many virtual portals are experimenting by creating gaming chips in the form of NFTs or utility solutions. The new regulation recognises such products as monetary assets. Because of this, they fall under the category of traditional securities.

The owners of gambling brands will have to:

  • publish White Papers with the risk disclosure;
  • obtain regulatory approval;
  • ensure financial accounting and token audit.

How MiCA Will Affect Market Participants

Crypto casino licensing: basic rules

Experts predict that a new wave of legal entertainment platforms that fully comply with the latest requirements will emerge. Such casinos will offer users verified crypto wallets, deposit protection, and a money-back guarantee in case of technical errors.

Analysts also believe that after the introduction of MiCA, the audience's interest in grey enterprises will quickly decrease.

Gamblers and B2B partners will become more cautious because:

  • unregistered websites can be easily blocked in the EU;
  • investors and casino visitors will not be able to demand protection of their funds in case of disputes or legal disagreements.

Innovations in the Work of Operators

Let us consider the main changes in the industry:

  1. Control over financial transfers. Brands that accept crypto are required to work through licensed payment gateways or become VASPs. Digital projects will ensure the protection of client funds, separate storage, and transparent transaction reporting.
  2. Issuance of loyalty tokens. Entrepreneurs will not be able to use their tokens or in-game currency without prior registration and disclosure of information about them.
  3. Increased start-up costs. Changes in certification rules, audit, and security requirements will increase the expenses for entering the market. This will be a competitive advantage for casinos that have the time and resources to apply new standards.

Providers who can quickly adapt to the changes will receive:

  • access to banking services in the EU;
  • opportunity for legal advertising and cooperation with payment systems;
  • influx of new customers who value transparency and security.

Impact on Consumers

Benefits of MiCA for players:

  1. Increased security. Trusted exchanges, asset insurance, and other innovations will appear in the market. They will protect gamblers from fraudulent schemes and risks of non-payment of prizes.
  2. Less anonymity. All entertainment portals must implement mandatory identity verification. Access to bets and tournaments without passing KYC will become impossible.
  3. Increased confidence. Customers will be more inclined to cryptosystems, especially if they have the necessary permits and certificates of conformity. Trust in legal casinos will grow, and grey platforms will begin to lose their visitors.

In January 2025, British regulator ASA (even though the United Kingdom left the EU, the rules remain similar) fined several entertainment sites. The essence of the offense is the promotion of anonymous cryptocurrency gaming as a “safe way to hide prizes”. Similar requirements are also being introduced in the EU through MiCA standards.

Benefits for Investors

For institutional depositors and major clients, digital products will become a “more legitimate” asset category. For example, if a cryptocurrency project is described incompletely or untruthfully, its owner risks receiving a fine and even facing criminal charges.

Standardised release of tokens will protect investors from unscrupulous issuers and make the promotion of ICO/ITO platforms economically viable.

KYC compliance at all entry points into the crypto economy has the following benefits:

  • reduction of the risk of losses due to scams and fraudulent schemes;
  • provision of increased protection for investors;
  • building confidence by large investors and B2B businesses.

The entry of banks and large financial holdings into the cryptocurrency market will also be simplified. FinTech organisations will be able to work with licensed structures and receive legal profits.

How Enterprises Adapt to Changes

Gambling business: adaptation to changes

Let us consider how European brands are adapting to innovations:

  1. Blockpit. An Austrian provider specialising in crypto compliance launched services for gambling platforms in early 2025. Thanks to specialised software, operators can create their digital wallets in accordance with MiCA.
  2. Elliptic. The company produces services for blockchain monitoring. A couple of months ago, it signed contracts with 5 large casinos from the EU. The goal of such collaboration is to track suspicious transfers and automatically block questionable deposits.
  3. Sorare. The firm began the development of a tokenised loyalty system. In the proprietary bonus program, game points can only be used within the virtual portal and without the right to exchange for fiat. Thanks to this, they will not be classified as “financial assets”.

The Main Things about the New Regulation of Cryptocurrency

MiCA will make this industry safer and more civilised in the EU.

Key aspects that operators should take into account:

  • The latest innovations will displace the grey market (unlicensed exchanges or dubious tokens), and users will get a more secure environment for working with digital assets. The new rules will lead to niche consolidation: only those participants who can withstand high standards will remain.
  • Online casinos will be able to work with virtual currency but only under a strict reporting regime. Special requirements will also be put forward for the emission of proprietary tokens and the ownership of stablecoins.
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