Gambling Landscape in Peru: A Fresh Project from Scratch

The formation of iGaming in South America has been among the quickest in the 2020s. While Colombia and Brazil are the leading destinations in the area, countries like Peru have been confidently catching up in the online segment as well as in the ground sphere.

Statistically, the country has recovered after the Coronavirus the fastest. In 2024, the GDP was stable at 4.7%, with the expected growth to 5.7% by the end of 2026. 2WinPower has been monitoring the situation in Latin America and proudly introduces an all-rounded breakdown of Peru as a lucrative destination in the industry.

Formation of the Industry in the State

The gaming sector in Peru began its modern foundation at the end of the 1970s. The legality of land-based casino operations was initiated in 1979. Soon after, in 1990, the country saw legal approval for slots, with the introductory tax on such activities set at 3%. In 1992, owners of dedicated entertainment rooms were imposed a 20% rate.

In the early 2000s, the local authorities introduced the Casino and Slot Machine Gaming Activity Law to regulate the activities further and elevate taxes. After that, the official bodies constantly updated regulations and strengthened anti-fraud measures.

The latest improvement in the legal ecosystem of the sector took place in February 2024. The authorities have introduced Law №31556 for the regulation of online gambling and sportsbook operations. As a result, the country joined the ranks of South American legal groups and was put together with Brazil, Colombia, Argentina, and other states with officialised virtual niches.

iGaming Legality in Peru

The country is perceived as a quickly developing destination, with a relatively high internet penetration rate (74% by 2023) and a focus on the mobile market (equivalent to 110% of the nation by the end of 2024). With this in mind, sensible operators, content developers, and other market participants have been closely monitoring the region and its shifts to the legal landscape.

Key laws for the industry regulation:

• Law №27153 covers the casino content operation.
• Law №21921 is the general law on lottery activities.
• Law №10293 is the primary decree for bookmakers.
• Law №31557 has been modified by another directive (№806) to manage remote gaming and betting.

The primary law enforcement authority is the Ministry of Foreign Trade and Tourism. The official legal body deals with all casino activities and sports wagering. Lotteries are managed separately. The authorities at INABIF cover these activities with all the necessary regulations.

In order to understand how virtual gaming works in Peru, operators are acquainted with the last relevant law for the niche, №31557. The regulation became viable in February 2024. After that, over 150 companies applied for working permits with the updated legal measures.

Most relevant nuances of the up-to-date Peruvian regulation:

• The process of registration (local or from offshore) implies obligatory compliance with the imposed laws.
• An illegal operation and service provision is quickly tracked and restricted, and subsequent sanctions are placed on the people involved.
• The standard tax rate for gaming activities is set at 12% of the net profit, regardless of local or offshore targeting.
• Out of the deducted amount, the Ministry directs 40% to the treasury, 40% to tourism improvement, and 20% to combatting obsession and similar issues.

Details of Online Gaming

The rich gambling culture was developed thanks to the broad land-based operation. Peru has over 20 full-scale ground casinos and more than 700 spots with slots. As a result, the industry in 2022 generated almost $130 million and created over 88,000 job offerings across the state.

A strong support of the brick-and-mortar sector and the gaming culture across the country facilitated the elaboration of the virtual industry. In combination with online betting, the gambling niche is expected to show impressive revenue potential for existing and new market participants.

2024 shows some incredible revenue numbers. The sector generated more than $300 million, with expected growth to $400 million in 2029. Such impressive amounts bring Peru into the top 5 of the Latin American gambling destinations.

The country’s iGaming sector has been found appealing thanks to a surge in technological advancements and improved internet access. The pandemic revealed a connectivity insufficiency that left many students and workers without digital access. In response, the Peruvian government launched initiatives to expand internet coverage and foster digital literacy.

Investments in telecommunications infrastructure have paid off, with more households now connected than ever before. According to the 2022 National Household Survey, internet access has grown steadily, which created a resilient foundation for the online casino and bookmaker sectors. The nation’s rising GDP further fuels this growth.

Key market statistics:

• 77% of households in Metropolitan Lima now have internet access;
• 59% of homes in other regions are online;
• 95% of households have at least one device for internet use;
• A 5% annual growth in connectivity rates is observed.

Improved digital access and economic expansion make Peru a hotspot for iGaming innovation. Sensible operators are looking to enter this region to find a tech-savvy audience eager for engagement.

Bitcoin in Peruvian iGaming Landscape

Although cryptocurrencies are not formally recognised as legal in the region, their usage within the iGaming sector is gradually growing. Since 2021, income generated through digital token transactions has been subject to national taxes. This hints at the government’s cautious approach to this evolving financial ecosystem. Regulatory efforts are underway that make Peru a potential hub for crypto adoption in the niche.

Digital currency payment options have to be a high priority for operators who plan to enter the local market. Bitcoin remains the top choice among players. Modern providers support a variety of crypto games and allow seamless processing integration with their extensive portfolios.

Advertising Strategies in Peru’s Regulated Environment

Online casino promotion in the country requires a close understanding of the primary Law №31557. The decree restricts advertising for unlicensed operators and mandates that promotions avoid targeting minors. Despite these constraints, platform owners have the flexibility to advertise their services through channels that comply with regulatory standards.

Affiliate marketing remains a powerful strategy as it leverages casino review networks, online banners, social media, and blogs to attract players. This strategy equips operators with advanced tools to monitor and optimise affiliate campaigns for a smooth entry into the Peruvian iGaming scene with adherence to established regulations.

The Right Choice of a Platform

Success in the local iGaming sector depends on the reliability of content providers, which must align with the business objectives.

Key characteristics of a relevant software supplier:

• quality products;
• knowledgeable support;
• comprehensive licensing coverage;
• resilient hosting;
• an extensive selection of games;
• customisable payment infrastructure;
• appealing website design.

2WinPower emerges as a leading choice for operators who plan to join the Peruvian sector. The aggregator boasts a strong reputation for the delivery of top-demand titles, a cutting-edge sportsbook platform, and practical tools for player retention.

The Main Things about Entrance to an Appealing Latin American Destination

While the most popular gambling destinations are saturated with different casino brands, operators look for regions with smaller competition and substantial opportunities. Peru is a quickly developing iGaming landscape with a thirsty audience and possibilities for new companies to find their place under the sun.

Key nuances about a profitable casino business in the Latin American region:

• The modern era of gambling in the state began in the 1970s, with the latest relevant bill, №31556, appearing in 2024.
• The Ministry of Foreign Trade and Tourism covers all casino activities and sportsbooks, while the authorities at INABIF cover lotteries.
• In 2024, the sector generated more than $300 million, with the expected growth to $400 million in 2029.
• Cryptocurrency is gaining more strength in Peru and is expected to be highly relevant in the upcoming years.
• Affiliate marketing remains the most effective way to legally promote a platform in the area.

2WinPower presents multiple opportunities for beneficial operations in Latin America. We offer a smooth entrance to every legal region with a personal approach to each project.