How Players Choose Online Casinos: the 2WinPower Expert’s Opinion

Andrew Price
Posted by Andrew Price
2WinPower Partner, owner of the gambling establishments network.
Updated: 07/12/2019

A customer-oriented approach is the main principle that the whole gambling industry is aiming at. The tastes and preferences of users must be taken into account because without this, any talking of a high profit seems distant and meaningless.

A customer-oriented approach in online casinos

The 2WinPower team has prepared detailed information on how players choose online casinos. We will talk about the search criteria, additional advantages of casino resources, and the most common mistakes of operators.

The Basic Choice Factors

Affection for a particular Internet business is based only on the personal preferences of a particular player. Nevertheless, we can easily identify the main criteria for choosing an online casino that can be applied to all groups of gamblers.

Wide Range of Games

Despite the huge number of narrowly specialised casinos, only an online business with an impressive range of gambling entertainment can get high a profit. Top websites, for example, have in their arsenal more than 500 slots from the world’s leading developers (NetEnt, Microgaming, Playtech), and this is the minimal number of games.

Operators should remember that:

  • A variety of online slot machines, poker, baccarat, roulette, card games, and other dynamic types of gambling entertainment will definitely attract a wide audience.
  • The live casino option will be interesting to those who enjoy the interaction with live dealers.
  • The presence of both free slot games and an opportunity to gamble for real money on the virtual platform will increase traffic and help you to make money on the advertising.
  • Timely replenishment of the content with interesting and relevant releases will force gamblers to visit your gaming site as often as possible.

These rules can also be applied to betting. It is good if the bookmaker, in addition to sports betting, has favourable odds for political and cultural events in the country and the whole world as well.


The ability to fly under the radar in an online casino attracts a huge number of users, unlike with noisy land-based gambling halls, where there are always many visitors and an atmosphere of chaos.

  1. The best approach for casino operators will be the refusal of the need of those users who choose free slots to confirm their identity.
  2. In the case of playing for real money, the registration is required according to the law.

Design and Usability

Experts do not recommend casino owners to use toxic colours in the design of their gaming site because, during long sessions, players get very tired and often do not return to such a resource. It is important not to overload the platform with advertising and additional information. Gamblers take the most critical look at banners that pop up during rounds of the game, which greatly distracts from what is happening on the screen.

Usually, people highly appreciate the resources with a detailed classification of all types of entertainment. It is recommended to place new and most popular slots in separate sections. In general, the website should have clear navigation and a nice visual design.

Loyalty Programs

Modern casinos offer a wide range of additional features:

  • gifts for the registration;
  • free spins;
  • points for being active;
  • bonuses for attracting new customers;
  • VIP programs.

Many operators have introduced layered storage systems, which also seem interesting to ultimate customers.

Possession of a License

Unlicensed platforms scare away potential users and minimise their desire to register and start playing cards or any other type of entertainment.

The license holder will need to place the appropriate link I plain sight, especially if it is required by the specific tax jurisdiction.

Real Money Casino: What to Take Into Account

How players choose online casinos

Here, the financial aspect comes to the fore. To understand why players choose an online casino, it is important to study the parameters of the integrated payment module of the platform:

  1. The currency of an account. The more currencies the system supports, the higher are the chances of creating a huge pool of gamblers. Such aspects as the double conversion or the lack of popular currencies are taken negatively.
  2. Min and max deposit. The minimal replenishment from 5 to 15 dollars will allow you to get acquainted with the specifics of the solution with no trouble. A deposit of 40 dollars and more, on the contrary, will scare away potential participants. The establishment of a top limit for the replenishment acts as a reliable method of combating ludomania.
  3. Time and limits for the withdrawal of funds. The faster the prize gets to the user's bank card, the more loyal he will be to the casino in the future. Withdrawal limits can only be recommended if it is done for the financial guarantee that the operator gets.
  4. Commission. Transactions without commissions are impossible but it is not necessary to take great pains to this matter either. It is better to set a minimum commission for withdrawing money but leave the replenishment of an account without any charge.
  5. Payment systems. The presence of several systems in the asset of the gambling business has a positive effect on customers. It is good if the service works with debit and credit cards, as well as with electronic wallets.

Mobile Gambling Applications

The gambling industry is light years away from what was before, and each time, it offers updated and most compact solutions. The adaptation of the resource to the parameters of a smartphone will significantly increase the consumer flow and contribute to the growth of the casino income.

Modern mobile applications run without problems in such operating systems as iOS and Android. It is important to take into account the scaling of all active components of the website and the correspondence with the initial idea of the design.

Registration at the casino website, selection of a suitable slot, and withdrawal of the earned prizes should be carried out in a few clicks.

What Else is Important

Online casino selection criteria common among gamblers

Potential customers are extremely scrupulous towards online casinos, and they often take into account several additional nuances.




Gamblers enjoy reading various reviews, ratings, and top lists to be 100% sure of their choice


The same goes to the feedback received from real visitors to the gambling platform

Technical support

It is important that you have round-the-clock technical support and several communication channels, as well as quick feedback


The customer’s choice in favour of a particular resource depends on several factors. These are such nuances as the supported payment systems, size of the deposit, multicurrency, and commissions. Possession of a license and a wide range of the game content is also important.

The 2WinPower company will help you to take into account all the wishes of your clients and start a profitable gambling business.

We develop turnkey online casinos that fully meet today's requirements. From us, you can also order the creation of the well-thought-out software and unique video slots. Such products will increase Internet traffic and ensure a tidy profit within the shortest possible time.

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