The Most Popular Platforms for Promoting Casinos and Sports Betting Websites

Posted by Andrew Price
2WinPower Partner, owner of the gambling establishments network.
2021/03/24

The attraction of a solvent target audience is the key to the success of beginning and experienced entertainment projects. Modern marketing techniques help operators get the desired user traffic. Cooperation with affiliates is one of the most demanded and profitable methods of advertising iGaming services.

Let us take a closer look at the most popular platforms for promoting online casinos and sports betting projects in this article.

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Features and Benefits of Affiliate Marketing

Affiliate marketing: features and benefits

Before proceeding to the review of the most sought-after platforms, it is necessary to define the essence and main advantages of collaboration with affiliates.

This type of promotion of products and services lies in placing advertisements on the websites of well-known companies and information portals. Affiliates are owners of successful businesses or representatives of famous media resources. They should interact with your target audience.

This type of promotion is beneficial for both operators and their partners for several reasons:

  1. Financial gain. Affiliates receive decent rewards for attracting new customers.
  2. Reduced advertising costs. Affiliate marketing is a cheaper form of promotion than the organisation of an independent advertising strategy from scratch. After making a deal, communication with potential clients becomes the task of affiliates. Therefore, it is a good way to save not only substantial amounts of money but also a lot of time for casino owners.
  3. High efficiency. People trust reliable companies and reputable media. That is why they take advertising publications from such sources seriously and show a high interest in the various entertainment projects.

The Most Promising Platforms for Collaboration

These organisations deserve special attention from business owners:

GPWA

The most powerful internet community GPWA is the world's largest forum for representatives of the gambling business and affiliates.

The website was founded back in 2001. Since that time, it has not lost its relevance. The platform is very influential in today's iGaming industry. More than 15 thousand users from all over the world are GPWA members.

Both experienced and novice operators have a chance to find prospective partners on this website. Some of the platform's services are absolutely free.

This peculiarity is a huge advantage for start-up businesses. The list of free benefits includes access to the discussion board and useful periodicals (GPWA Times Magazine and GPWA Times Weekly Newsletter). They are published on the portal and distributed as an e-mail newsletter.

The range of paid options proposes cooperation with affiliates. Working with trustworthy partners will help you receive the desired result at a reasonable price.

AffPapa

This platform is a database of gambling websites and trusted affiliates. One of the key advantages of this project is a large selection of areas and niches.

Each operator can find a partner aimed at interacting with his or her target audience. This approach will let you make your project’s promotion as successful as possible.

The average cost of a deal with an affiliate is around 7,000 euros. This is a rather affordable sum even for newcomers.

The organisation is proud of its media partners, affiliates and operators:

Informational partners

Affiliates

Online businesses

  • iGaming Business;
  • Sigma;
  • PartnerMatrix;
  • AGD;
  • UltraPlay;
  • Affiliate Insider
  • Raketech;
  • Bojoko;
  • AssuredBets;
  • OLBG;
  • Mr. Gamble;
  • Slots Calendar
  • Parimatch;
  • LeoVegas;
  • NetBet;
  • Twin;
  • Betsson Group;
  • MELbet, and others

This impressive list testifies to the high efficiency, reliability, and security of cooperation with this portal.

Affiliate Guard Dog

One of the main benefits of this website is an extensive selection of iGaming projects. It includes a database of affiliates and online projects focused on slot machines, poker, casino games, live entertainment, etc.

The company became one of the first platforms in the world to unite online business representatives and potential partners. Affiliate Guard Dog publishes a wealth of useful information materials regularly. Each guest of the portal can get acquainted with analytical articles, reviews, and data on the latest innovations in the iGaming business for free.

Live communication is a special feature of this website. The online forum is designed to help business representatives find worthy affiliates. In addition, any user can discuss various issues related to the online industry with other members of the discussion board and find like-minded people.

Affiliate programs presented within this project must be certified. This approach helps operators avoid cooperation with potential fraudsters. Only partners who have proven the impeccability of their reputation can receive the appropriate certificate.

Bojoko

This portal aims to help the gambling industry participants. Operators can evaluate the effectiveness of their work and find out true user reviews about their projects. Affiliates may select good projects to interact with. Players are able to choose worthy websites with casino games.

Unlike some popular platforms, Bojoko is not just a database, but a place of live interaction between business representatives and consumers.

Different iGaming companies can create their accounts on the website. Users will leave their honest comments on these pages. The veracity of feedback is checked by moderators.

The Bojoko project started in the United Kingdom relatively recently, in 2017. From the very beginning of its activity, the portal was aimed at international cooperation. The goal of the online platform is to follow the principles of responsible gambling and support conscientious operators.

The company cooperates with such major gaming brands as:

About 28,000 users from all over the world are permanent members of the Bojoko community.

SlotsCalendar

The experts of this project are following the news of the gambling industry. They find out the dates of the upcoming game releases. Then the representatives of SlotsCalendar evaluate new games according to such parameters as:

  • the quality of the graphics;
  • the relevance of plots;
  • RTP;
  • the presence of additional bonus options, etc.

The solutions with the highest ratings are presented on the main page of the website.

Operators can collaborate with this portal by providing information on future releases and technical characteristics of gaming novelties.

SlotsCalendar attracts its potential audience with promotions and exclusive offers. Players can use special promo codes to get extra benefits and financial rewards. Besides, the website offers free demos of popular games.

Undoubtedly, numerous advantages for gamers will not leave indifferent high-income audiences from around the world. By the way, any player can share his or her opinion on a particular entertainment by posting a comment on a product’s page.

AskGamblers

Here is another great platform for operator-customer interaction. The project is a multi-purpose product that includes the publication of information materials, testing of gambling products, and user communication on the forum.

The website has over 10 years of experience. It has repeatedly won prizes at prestigious competitions. The target audience of the portal makes up more than 80 thousand users from different countries. This is a perfect advantage for operators wanting to enter the international arena in the shortest possible time.

The key feature of the website is live communication and truthful opinions of gamblers. Moderators monitor users’ activity closely.

In addition to reviews of popular solutions, the portal provides information on bonuses and promotions offered by operators and manufacturers of gaming and betting products. Moreover, the website attracts users with exclusive bonuses for casino games, available only to members of the AskGamblers community.

Besides, the project is aimed at cooperation with novice entrepreneurs. It proposes turnkey casino development services and White Label partnerships for beginners.

The project has developed very actively in many regions of the world. Therefore, it is available in 6 language versions today. The focus of the portal is on operators and gamers from Europe and Asia. If you operate in these markets, pay attention to AskGamblers.

Better Collective

This platform is primarily oriented to the betting industry. However, here you can find quite a lot of useful data on online casinos too. The essence of the project is in publishing highly expert educational information on themes related to the bookmaker business.

Professional analysts study current trends and create reviews, graphs, and tables that will come in handy to any operator.

In addition, a huge base of comprehensive educational materials allows business owners to study all the nuances of running an online project deeply.

The company works closely with the following information partners:

  • bettingexpert;
  • SpilXperten;
  • HLTV;
  • RotoGrinders;
  • Wettbasis;
  • VegasInsider;
  • Betarades;
  • SmartBets.

Placing information about your betting project on the Better Collective website or its partner resources will help you increase the recognition of your brand and gain the trust of a broad audience. The company focuses primarily on such profitable gaming markets as the USA and Europe.

Affiliate Future

Unlike previous platforms, Affiliate Future specialises not only in the entertainment industry but also in many other areas of business. It is a large international organisation that advertises various online projects using effective affiliate tools. The company cooperates with reliable partners from different niches.

It is quite easy to conclude a deal with this project. Just register on its website and select the desired advertising parameters. It is noteworthy that each business owner can track the effectiveness of his or her project’s promotion in a convenient format.

These world-renowned companies are the clients of Affiliate Future:

  • William Hill;
  • Air Canada;
  • Travel Trolley;
  • Cathay Pacific;
  • Singapore Airlines, etc.

The organisation was founded in the United Kingdom. Nevertheless, her regular customers are firms from different parts of the world: Asia, Europe, the USA, and other regions.

BetOnValue

Cooperation with this portal will allow you to reach the widest possible audience from almost all over the world. BetOnValue is an aggregator of odds and sporting events presented on different betting websites.

The project aims to provide comprehensive information about events and a large selection of coefficients for gamblers.

Players get a chance to evaluate the advantages of different websites and choose optimal variants for themselves.

The portal offers competitions in the following categories:

  • football;
  • basketball;
  • ice hockey;
  • tennis;
  • handball;
  • CS:GO;
  • FIFA;
  • Dota 2;
  • NBA 2K;
  • Rainbow Six;
  • StarCraft II, and others.

The organisation collaborates with 91 bookmaker projects, offering more than 2 thousand sports events and about 7 thousand types of bets every month.

The partnership with BetOnValue will guarantee more than 8 thousand visits to your resource per month. This is the minimum result that even beginners can count on.

The Main Things about Promoting Entertainment Businesses on Popular Platforms

Platforms for gambling businesses promotion

Cooperation with time-tested, sought-after affiliates is a guarantee of your success. To get the desired result for your project, choose a worthy partner.

Pay attention to such brands as:

  • GPWA;
  • AffPapa;
  • Affiliate Guard Dog;
  • Bojoko;
  • SlotsCalendar;
  • AskGamblers;
  • Better Collective;
  • Affiliate Future;
  • BetOnValue.

Working with affiliates occupying influential positions in the iGaming business will bring you the following benefits:

  • the reduction of time and financial costs required for organising an advertising campaign;
  • the growth of promotion efficiency;
  • quick access to the international arena;
  • the increase in your brand’s recognition and the improvement of its reputation.

If you want to learn more about the prospects for cooperation with up-and-coming platforms, contact 2WinPower consultants.

Our team is well acquainted with all the intricacies of conducting online businesses and collaboration with affiliates.

Besides professional informational support, we offer the following products and services: turnkey casinos, betting projects, payment systems, website security tools, and others.

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