Game Catalogue of Online Casinos: How to Manage Many Titles

A modern iGaming project can work with thousands of slots from different providers simultaneously. At this scale, operators must not only add new releases quickly but also constantly monitor their relevance, availability, and display across betting platforms.

About the Concept

Game Catalogue Management System is a software component of iGaming portals. The solution collects all existing entertainment details and enables administration from a single interface.

The following data can be stored:

• product name;
• provider;
• type of games (slot, roulette, blackjack, poker);
• genre and theme;
• RTP and other technical parameters;
• images and videos;
• supported languages ​​and currencies;
• availability in the selected jurisdiction;
• mobile version;
• game tags and categories.

The tool’s key goal is to free operators from having to manage each release or provider individually. Instead, it gathers all information in one place, allowing operators to manage it centrally.

Why Online Casino Owners Need Such Technology

When a library contains hundreds or thousands of titles from different suppliers, manual configuration becomes complicated and labour-intensive.

Each new product requires actualisation: title, image, category, availability status, and other parameters. When working with dozens of vendors, such tasks are time-consuming and may increase the risk of errors.

Specialised software makes it possible to carry out all the following operations from the same place:

1. Add new items. They instantly appear in the catalogue once connected to the desired provider.
2. Change the display order. For example, it is possible to put new slots first, place popular releases on the top lines, create collections from selected solutions, and much more.
3. Make categories. Content is often divided into “New games”, “Popular”, and other groups.
4. Restrict availability. Entrepreneurs reserve the right to hide a product in a country or jurisdiction where it cannot be offered.
5. Add a promo tag. This could be “New”, “Popular entertainment”, “Special Offer”, or other options.
6. Change images or descriptions. There is no need to rebuild the integration itself.

Thanks to such flexible and diverse settings, the catalogue becomes more than just a list of titles, but a tool for managing the casino assortment effectively.

How the Solution Works in Practice

The process starts with connecting the iGaming site to providers and aggregators. When a new release is presented, the system automatically receives information via the API or another integration channel.

The received data is sent to the library, where it is verified, structured, and further handled if necessary. Operators then set restrictions and place the selected slot machine on their platforms.

Control of Different Markets

The software must take into account the requirements of the selected jurisdiction. If a game is available in one country but does not have the necessary certification or is banned in another, program components will automatically limit its display for users in that region.

This functionality is crucial for international brands that provide services in multiple regulated markets.

For example, one company may accept bets from players in the UK, Germany, and Spain. Each of them will have its own requirements for entertainment, licensing, certification, and RG principles.

The catalogue system considers all these factors before publishing solutions on the website. This reduces the likelihood of technical errors when products accidentally become available in states where operators cannot offer them.

Content Promotion

Entrepreneurs have the right to decide which releases to show to the audience first and how to organise the library of betting titles.

On the main page or in individual sections, it is possible to highlight:

• new releases;
• popular titles;
• jackpot slots;
• content from the selected provider;
• thematic collections;
• positions involved in advertising campaigns.

Changes in the order of the solutions’ display can be made without interfering with the platform's main work. After the release of another slot, operators may decide to immediately add it to the “New Releases” section and place it in a more prominent position.

Automation of Routine Tasks

After receiving data from the provider, the program:

• includes the entertainment in the appropriate category;
• uploads its image and description;
• determines availability for specific countries;
• places the solution in the catalogue after passing the necessary checks.

If the manufacturer disables a game, it will also automatically disappear from the catalogue.

This eliminates the need for entrepreneurs to monitor each product. It is enough to set the general rules of operation, after which the system applies them automatically.

Whether Providers Offer Such Services Along with Slots

In practice, entertainment library management can be organised in different ways.

Sometimes, the vendor grants access to the titles along with tools to connect and configure them. In other cases, an aggregator manages the solution and combines content from dozens or hundreds of suppliers.

Major brands often use proprietary administration systems. These programs collect data from all sources in one place.

Providers of Video Slots

Top software developers typically supply not only the games but also the technical methods for their integration.

Through their Application Programming Interface, business owners receive information about available releases, their identifiers, and other details necessary for the correct display of content on their platforms.

Pragmatic Play

For example, the Pragmatic Play European brand delivers slots, live solutions, and other products through a single API integration. The company also supports multiple languages, currencies, and regulated markets.

However, there is an important nuance: the firm’s Application Programming Interface and a full-fledged catalogue management system cannot be called the same thing. The vendor merely transmits information, but operators make the final decision on where and how the entertainment will be displayed.

Playtech

The enterprise promotes a unique marketplace, designed to facilitate convenient interaction with games. Through it, online casino owners can find and customise slots, obtain advertising materials and certificates, adjust content parameters, and prepare the releases for launch.

Playtech also allows entrepreneurs to:

• use filters to find suitable products;
• set betting limits for different providers, jurisdictions, and currencies;
• track the characteristics of already connected positions.

Thus, the provider offers not only licensed solutions but also tools to search, configure, and manage them.

Content Aggregators

To avoid having to deal with each supplier separately, it is worth using an aggregator portal. It combines products from different manufacturers and transfers them to casinos through a secure gateway.

This eliminates the need for operators to form individual integrations with Pragmatic Play, Relax Gaming, Playtech, Evolution, and other software vendors. It is enough to partner with the aggregator and instantly access popular slots.

EveryMatrix

One example of this model is the SlotMatrix system. The platform combines releases from different studios and provides access to them in a single step.

In addition to the products, EveryMatrix offers tools for working with the entertainment library. The owners of online casinos can perform the following tasks:

• manage the availability of solutions for different brands and markets;
• customise categories and selections;
• launch free spins;
• organise tournaments and challenges;
• create jackpot campaigns;
• use audience retention and engagement tools.

Relax Gaming

The company develops original products and simultaneously acts as an aggregator for third-party studios. This allows entrepreneurs to get access to numerous titles, while young suppliers have an opportunity to distribute their solutions through Relax's cutting-edge infrastructure.

Proprietary Management System

Large platforms face another important task: combining games from various sources. Some content may be connected directly from providers, others through aggregators, and some may be produced by operators themselves.

In this case, a unified administration system works best. It receives data, consolidates it into a single format, and makes it possible to manage the assortment through a user-friendly interface.

Small Studios

For young developers, creating unique integration channels can be expensive. Therefore, they partner with aggregators and use specialised distribution programs.

For example, Relax Gaming has Silver Bullet, a portal that helps start-up studios bring their slots to licensed markets. The company provides the entire technical infrastructure, compliance support, and access to an established network of operators.

This collaboration also benefits entrepreneurs, as it lets them acquire new releases without integrating each small developer.

Which Model Is the Most Convenient

Big brands can utilise all 3 options simultaneously. Thus, games from a strategically important provider will be connected directly, the majority of the catalogue can be integrated through an aggregator, and all received data — routed to a proprietary management system.

In this scheme, each participant is responsible for his part of the work:

• the developer creates a slot machine and ensures its technical delivery;
• the aggregator combines solutions from different manufacturers and distributes them through a secure integration;
• the operator manages the product range and determines which games will be displayed, in what order, and to which customers.

Therefore, a single supplier doesn't necessarily provide the CMS. For large online casinos, it may be a separate platform element that unites slots from various sources.

The Main Things about the Catalogue Management System

Key aspects that entrepreneurs should take into account:

• The solution performs several important functions. It automates manual tasks, promotes content in regulated markets, and protects operators from technical errors.
• Top slot manufacturers supply entertainment with specialised management tools. They are designed to sort and prioritise releases, launch advertising campaigns with selected positions, and deactivate products if their display is prohibited in a particular jurisdiction.