Experts of the 2WinPower company will tell you about the most popular industry events and describe which exhibitions to attend to improve the brands’ image and establish business relations.

International gambling summits

SiGMA

It includes a series of thematic conferences dedicated to the casino and sports betting niche. The meetings are held under the auspices of SiGMA Group.

The enterprise was founded in 2014 by Eman Pulis. In the same year, the firm held its first summit, which attracted more than 1,000 delegates. Over the years, the scope of the event has rapidly expanded. As a result, new markets were opened and thousands of major operators and emerging iGaming startups were brought together.

Main Business Areas of SiGMA Group

Let us consider what the company does:

  1. Organisation of summits. These are exhibitions dedicated to the topic of online and offline gambling. The enterprise also sponsors conferences on emerging technologies (AIBC), digital marketing (AGS), and digital health (Med-Tech World).
  2. Consulting. The SiGMA Play division supplies content for casinos and bookmakers’ offices and provides media support and tools aimed at driving traffic. Operators can order alternative dispute resolution (ADR) services between themselves, as well as players or B2B partners.
  3. Capital management. Ikigai Ventures is a subsidiary of SiGMA Group. It sponsors promising startups, diversifies the entrepreneurs’ assets, and invests in related sectors of the economy.
  4. Charity. SiGMA Foundation raises funds and supports social initiatives. This includes the outreach work and construction of educational institutions and sports complexes.

The company holds 10–12 events per year in different parts of the world:

SiGMA Europe

The annual exhibition traditionally takes place in Malta. It hosts more than 25 thousand delegates, including 888 Holdings, Amusnet, Amatic, BGaming, Endorphina, and other brands

SiGMA Africa

It brings together African operators and providers, as well as B2B firms that wish to enter the market. The main topics of the event are the development of the mobile gaming sector, legalisation, and protection of players

SiGMA Eurasia

In 2023, the exhibition was held for the fourth time. Its main task is to introduce businesses to such innovations in the casino niche as artificial intelligence, blockchain technology, cloud storage, and metaverse

SiGMA Americas

The summit is dedicated to the growth of the iGaming sector in America. Key topics are the market launch in Brazil and Mexico, the development of the eSports segment, and legal advertising

SiGMA Asia

The event takes place in popular gambling centres located in Singapore, Macau, and Manila. In 2023, the official sponsor of the conference was PAGCOR

Reasons to Attend the Summit

Secrets of the SiGMA exhibitions popularity:

  1. Involvement of leading industry experts. The speakers are founders and executives of large iGaming companies, politicians, owners of affiliate networks, and other individuals whose opinions are trusted by people. At SiGMA Europe in 2023, for example, the participation of Robert Abela, the Prime Minister of Malta, and Carl Brincat, the CEO of the MGA (Maltese Gaming Commission) has already been announced.
  2. Current agenda. Speakers raise issues of the legalisation of the industry, digital marketing, advertising, support for responsible gambling, the development of new iGaming sectors (eSports, NFT, blockchain), etc.
  3. Internal reward system. SiGMA also hosts the prestigious Europe Gaming Awards. The organisers determine the best in 32 nominations. These are Sportsbook Operator of the Year, Affiliate Program of the Year, and many others.
  4. Broad market coverage. The company uses various locations for its events. These are Malta and Cyprus, already familiar to many, as well as promising Brazil, Argentina, South Africa, and other countries.

SiGMA participants get access to test and audio materials, video conference recordings, scientific articles, and interviews with market experts. The summits are actively covered in the media.

ICE London

ICE London summit

The international exhibition takes place every year in the capital of Great Britain at the ExCeL London conference centre. Its permanent organiser is the Clarion Gaming European holding.

Global Reach

The event brings together more than 20 thousand participants from all over the world. The best providers demonstrate their new releases, investors are searching for promising iGaming startups, and affiliate services are looking for lucrative contracts.

The list of ICE London participants is quite impressive:

Sportsbook and betting content providers

Conference attendees may find stands of BetConstruct, BetInvest, EveryMatrix, OpenBet, and other market leaders

Casino software vendors

These are Amatic, 4LeafLotto, Booming Games, Playson, Relax Gaming, Rival, Evolution Gaming, and other licensed companies

Gambling equipment manufacturers

For casino owners and bookmakers, ICE London is an excellent opportunity to demonstrate new products

Fintech companies and financial product providers

These are Nuvei, JCM Global, Pay4Fun, CoinsPaid, WorldPay, Accertify, etc.

Exciting Gaming Areas

ICE London guests can attend several thematic panels:

  • GBG High Street Hub. The exhibition area is dedicated to licensed street games. Here, manufacturers of equipment (slot and betting machines, lottery terminals, and tables with a roulette wheel) present their latest releases and exchange experiences or plans for the future.
  • ICE Hosted Buyer. The organisers of ICE London have provided an entire floor for the purposes of networking and advising visitors. Guests can get a professional opinion on business accounting, investment activities, and marketing promotion. Each entrepreneur is assigned a personal manager who accompanies them during the exhibition.
  • Ampersand+. The community is subscription-based and access is possible only by invitation. Annual membership costs £899.
  • International Legislators’ Agenda (ILA). Clarion Gaming initiative is aimed at regulators, policymakers, legislators, and government officials. ICE London offers talks, roundtable discussions, networking dinners, and themed excursions.
  • ICE 365 Live. The organisers have provided live streaming of all performances that take place on this panel. Two charming hosts who interview guest experts work in the interactive studio.
  • ICE eSports Arena. The gaming area is dedicated to eSports betting. Companies can present their new products (software, content, and payment services), hold educational lectures, and get acquainted with the offers of competitors.
  • Consumer Protection Zone (CPZ). As a part of the platform, speakers discuss problems of protecting players and options for reducing ludomania.
  • Pitch ICE. Here, beginning entrepreneurs can present their iGaming startups and receive decent project funding.

iGB Affiliate

The company is a famous British publisher. It owns the same-name online magazine, which consists of articles about the casino industry. They are aimed at the B2B segment. In this media, operators can find the latest news, useful statistics and analytics, interviews with top managers, reviews, and authoritative ratings.

The brand has the right to hold two gambling exhibitions. They take place in the capitals of Great Britain and the Netherlands.

iGB Affiliate London

The event brings together owners of casinos and betting shops, software vendors, and payment providers.

Many speeches are devoted to affiliate marketing and the nuances of successful and safe promotion of iGaming solutions. Top advertisers, agencies, media publishers, and affiliate networks share their experience and knowledge, discuss new communication channels, and assess changes in the legislative framework.

The conference takes place every year at the end of winter in the ExCeL London exhibition hall. In 2023, it was attended by more than 5,000 delegates from different parts of the world.

Among the participants of the summit, there were such brands as:

  • Betsson Group;
  • Entain;
  • BetWay;
  • 888 Holdings, and others.

iGB Live!

The annual summit is aimed at representatives of the iGaming sector. These are operators, bookmakers, organisers of lottery draws, hosting providers, software vendors, and affiliates.

The event takes place every year in Amsterdam. iGB arranges live streaming of performances. An interactive studio with professional staff was chosen as one of the locations. The hosts do the review on speeches and interview experts.

Features of the conference are:

  • a highly topical program;
  • discussion of only the most relevant subjects;
  • invitation of market leaders as speakers;
  • powerful media support.

Among the participants of the summit, we can name Amusnet, 888 Holdings, Bet365, CQ9, EGT Digital, Endorphina, Gamzix, and many other brands.

In 2023, special guests were representatives of such famous certification centres as BMM TestLabs and Gaming Laboratory Internationale.

EGR Power

This is an international portal with publications about the gambling industry. The company posts exclusive interviews, forecasts, rating tables, and other useful content.

EGR is a well-known organiser of thematic summits. The first conference was held in 2004 and became an exclusive event for senior executives of the niche.

Every year, it brings together top bookmakers and software developers, politicians, reputable financial solutions providers, etc. In 2023, BetConstruct, Playtech, William Hill, Danske Spil, and other firms participated in the summit.

EGR Power is characterised by:

  1. Innovative approach. The enterprise was the first to conduct virtual briefings on narrowly focused topics. For example, one of the latest video conferences was dedicated to the growth of the gambling sector in Scandinavia.
  2. Focus on affiliate marketing. EGR places great emphasis on promoting casino products and hosts several industry events with renowned speakers.
  3. Global coverage. Summits are held in Europe, Latin America, Africa, North America, and other locations.

In collaboration with independent experts, the company regularly publishes lists of the best providers in each region:

  • EGR US Power Ranking, for example, has been sponsored by Kambi (an American manufacturer of slot machines) for many years.
  • The European version of the ranking is created with the support of EveryMatrix.
  • The final list of the 50 best brands (EGR Power 50) is formed together with the BDO British audit firm.

SBC Summit

SBC: famous gambling event organiser

It is a well-known organiser of themed events. The enterprise fully covers the gambling industry, bringing together famous bookmakers, outstanding casino operators, and licensed software vendors.

The conferences are held by the SBC Events structural division. The company is also considered a major news publisher and a sought-after advisory centre.

The CEO is Rasmus Sojmark, and the position of managing director is held by Andrew McCarron. SBC has offices in the UK, Poland, the USA, Argentina, and Cyprus.

Canadian Gaming Summit

It takes place in the conference hall of the Metro Toronto Convention Centre. It is organised with the support of the Canadian Gaming Association (CGA).

This landmark event highlights important changes in the industry. The speeches are dedicated to both the growing sector of eSports betting and the established verticals of casino entertainment and lotteries.

Great attention is paid to the safe placement of bids. A separate symposium is held aimed at protecting players, which is done by inviting politicians and legislators.

The main topics in 2023 were:

  • risk management via technology;
  • advertising of responsible gambling;
  • educated consumer: how to distinguish licensed and illegal platforms;
  • Canada as an international centre for gaming innovation;
  • customer’s life cycle.

Latam Summit

The conference brings together providers from Argentina, Brazil, Mexico, Puerto Rico, the Dominican Republic, Uruguay, and other countries of Latin America.

Every registered member receives SBC Connect Plus access. This is a proprietary mobile application with a list of events and speakers, recordings of speeches, and powerful analytics from market experts. The solution is available in 3 languages: English, Spanish, and Portuguese.

The conference is usually attended by more than 3,000 delegates from different states. Among the iconic figures, there are representatives of the Chilean Casino Association, the Brazilian Institute for Responsible Labour, IPLyC, and other non-profit associations.

The event is held in collaboration with:

Big Africa Summit

The annual conference is organised by the Eventus International holding company. It unites gambling brands from all over the African region.

The event announced for the spring of 2024 will be the tenth. It will be held at the Imperial Palace in Johannesburg and will bring together 30 key speakers and more than 3,000 delegates.

The participants are representatives of government authorities, operators, bookmakers, and investors. Eventus International has already announced presentations by Devon Dalbock, GLI CEO, Sean Coleman, South African Bookmakers Association CEO, and other experts.

The key topic of the speeches is the prospects of the gambling niche in the region. In recent years, there has been a rapid growth in the popularity of mobile casino solutions and sports betting. More and more players prefer online platforms, given their ease of use and round-the-clock access.

During the conference, 6 BiG Africa Summit Awards are usually presented. The winners receive free delegate tickets to all subsequent Eventus International summits and valuable gifts.

The Main Summits and Conferences in 2025

Let us consider the events that are definitely worth paying attention to this year.

Next Summit Valletta

Next Summit Valletta event

This is one of the most anticipated symposiums in the iGaming industry. It was held on May 7–8, 2025, at the Mediterranean Conference Centre in Valletta, the capital of Malta.

This activity brought together over 6,000 delegates and approximately 300 speakers from around the world. Guests and participants of the event had a unique platform to share knowledge, establish contacts, and discuss the future of the casino niche.

Key topics of Next Summit Valletta:

  1. Innovations in the online gambling sector. This includes artificial intelligence, blockchain, cryptocurrency, the metaverse, and other technologies that make providers more flexible and competitive.
  2. Regulation and compliance. Сhanges in legislation and new markets were the main focus.
  3. Responsible gaming. The topic included customer protection strategies and approaches to sustainable business development.
  4. Building a startup. A platform for presenting innovative projects and attracting investment was part of the event.

All presentations were made at the Mediterranean Conference Centre. It is located in the heart of Valletta and consists of several modern conference rooms with picturesque views of the Mediterranean Sea. This is a perfect place for large-scale events and networking.

Among the speakers were:

  • Todd Haushalter (CPO, Evolution);
  • Jeffrey Haas (Chief Growth Officer, William Hill);
  • Tim Heath (General Partner, Yolo Investments) and other representatives of the entertainment industry.

Canadian Gaming Summit

Canadian Gaming Summit event

The largest annual event in the betting niche in the country was held on June 17–19, 2025, at the Metro Toronto Convention Centre. It was organised by SBC Events and the Canadian Gaming Association (CGA).

Keynote themes were the following:

  1. Regulation and compliance. The focus was on Bill S-269 and its impact on the development of entertainment for money in Canada.
  2. Responsible gambling. Speakers discussed the integration of the Player Protection Symposium into the work of online casinos. These tools were created by the local government.
  3. Innovation and market growth. The topic included such sub-themes as micro-betting, omnichannel strategies, and the popularisation of betting on women's sports or DFS.
  4. Payment technologies. The transition to non-cash transactions, the introduction of digital wallets, and the protection of data against fraud were thoroughly discussed.

SBC Summit Lisbon

SBC Summit Lisbon event

It will take place from 16th to 18th September 2025, at Feira Internacional de Lisboa (FIL), Portugal. More than 30,000 professionals from 134 countries are expected to attend, making the event one of the largest in SBC history.

The main locations will be:

  1. Feira Internacional de Lisboa. The principal exhibition area with 135,000 square meters will provide space for more than 700 items.
  2. MEO Arena. This is where major speeches and evening activities (including the farewell party, Infinity Lisbon) will take place.

The summit will be divided into thematic zones, each focusing on a specific aspect of the industry:

  1. Casino & iGaming Zone. The latest developments in casino innovations.
  2. Sports Betting Zone. Current trends in the niche.
  3. Affiliate Leaders Summit. Strategies of cooperation and interaction with partner brands.
  4. Payment Expert Summit. Discussion of settlement methods and financial services.
  5. Player Protection Zone. Methods of ensuring an adequate attitude toward the placement of bets and safeguarding the interests of users.
  6. Media Headquarters. The role of mass media and communications in the industry.
  7. Food Festival. A cultural program with international cuisine.
  8. Operator Academy. A series of specialised training programs aimed at learning about gamification, artificial intelligence, marketing, cryptocurrency, and odds-making.

It is expected that more than 550 speakers will come to the event.

SiGMA Central Europe

SiGMA Central Europe event

The conference will be held on November 3–6, 2025, in Rome, Italy. It promises to bring together about 30,000 participants, 1,000 sponsors, and 550 speakers from all over the world.

The event will take place in Fiera Roma, one of the largest exhibition venues in Europe, offering:

  • 10 pavilions with a total area of ​​100,000 square meters;
  • 13 conference rooms;
  • convenient location (30 minutes from the centre of Rome).

Among the confirmed speakers, there are:

  • Pontus Lindwall (CEO, Betsson AB);
  • Ulrik Bengtsson (Chairman to the Board of Raketech);
  • investor Jordan Belfort, and others.

The conference will be divided into 4 topic-based stages, covering:

  • online casino and sports betting;
  • payment solutions and fintech;
  • affiliate marketing and SEO;
  • blockchain, cryptocurrencies, and Web3.

Participants of SiGMA Central Europe will be offered to participate in networking events in the best restaurants and bars of Rome, sports tournaments, gala dinners, as well as afterparties with famous artists.

Such events are a frequent phenomenon in the casino and sportsbook industry.
  • Participation in such conferences increases the operator's status in the market. This is a great step to improve your image and establish business connections (networking).
  • These summits bring together thousands of like-minded people. They can exchange ideas and experiences, show their latest releases, attract funding or become investors in promising iGaming startups.
  • All events have a current agenda. These are changes in legislation and taxation, the development of affiliate marketing, the introduction of responsible gambling mechanisms, and the emergence of new casino entertainment.
  • It is worth noting a huge focus on how innovations impact the industry. Speakers discuss the benefits of implementing blockchain technology, artificial intelligence, and the metaverse.
The 2WinPower company is your reliable companion in the international gambling market. We are ready to provide advice on all issues related to the launch of an iGaming website, help with the acquisition of a licence, and quickly promote your online casino resource.

From us, it is also possible to order the following useful services:

For all questions, please contact our managers.

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Enjoy the benefits of cooperation and start your own gaming business with 2WinPower today:
  • e-mail: info@2wpower.com
  • Telegram: @Win2Power
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