Launch a Casino Business in 2024 With the Help of an Aggregator

The popularity and profitability of online casinos are affected by many factors, from the relevance of offers to the quality of payment instruments, the UX design of the site, as well as the effectiveness of bonus programs. There are plenty of issues that require the attention of entrepreneurs. iGaming aggregators can help them cope with key business processes and daily operational tasks.

Experts of the 2WinPower studio will tell you about the areas of responsibility of intermediary companies, the benefits of working with them, and assurances for clients’ safety.

About the Role of a Gambling Aggregator

Compilation services are the main link between casino software vendors and operators. They specialise in the creation and sale of comprehensive universal business solutions, which can be integrated into any type of engine.

The main tasks of intermediary firms:

Search for the Developers of Program Components

Aggregators provide entrepreneurs with invaluable assistance by selecting relevant products for a specific portal.

The mediator's focus area includes:

• in-depth study of niche offers;
• assessment of the quality and suitability of gambling entertainment;
• provision of clients with the best software solutions without entering into a direct contract with the supplier.

Formation of Partnerships

The aggregator handles all the preparatory work, including negotiations on the cost of digital releases, discussion of cooperation terms, and signing of the final contracts.

The main task is to create an uninterrupted flow of high-quality content for the online casino.

Software Aggregation and Integration

As a rule, providers have a generated portfolio of offers from different manufacturers, available for quick and smooth integration through the Application Programming Interface.

Business owners only need to select the solutions they are interested in without the need to sign a contract and pay for the services of each particular developer.

Benefits and functionality of API services:

• easy addition of any administrative tools and content from a single library;
• accelerated deployment in regulated markets;
• wide range of operational settings, including volatility adjustments, variety of bets, speed of draws, etc.

Technical Support

Specialised firms undertake comprehensive support for a gambling project, from initial integration services to ongoing maintenance and elimination of possible software failures.

Types and Formats of Aggregations

Analysing the range of services of intermediaries, it is possible to identify 3 key directions of integration:

Game Content Installation

The catalogue is a calling card of any casino platform. The modern audience is in constant search of new experiences, so it is critical for operators to regularly expand their assortment and provide customers with exceptional experiences.

Each supplier has its strengths. Some prioritise the storylines, others focus on experimenting with mechanics, and there are brands that offer an extensive set of live solutions.

Collaboration with an aggregator allows entrepreneurs to significantly save time and money on creating exclusive game collections. The libraries of intermediary firms not only meet the latest trends but are also constantly updated with new original products.

We cooperate with such industry leaders as:

• Vivo Gaming;
• Amatic;
• Greentube;
• Novomatic;
• Igrosoft;
• NetEnt;
• Betsoft;
• Playtech, etc.

Integration of Payment Services

The financial module of a gambling platform must meet the following criteria:

• safety and reliability of operations;
• uninterrupted access to the system;
• high speed of deposition and withdrawal of funds;
• a wide range of fiat currencies;
• the availability of several methods of replenishing an account and receiving winnings (for example, bank transfers, mobile transactions, or settlements through digital wallets).

Those businessmen who want to attract more audiences should consider services that support crypto payments. They are one of the key trends of 2024, which continues to gain momentum.

Purchase of Complex Turnkey Solutions

A ready-made casino from a reliable intermediary is the optimal alternative to the risky independent start from scratch.

Advantages of such a service provided by the aggregator:

• a wide range of content with various personalisation settings;
• convenient backend with the ability to automate daily processes;
• built-in financial module with support for the most popular currencies, including crypto tokens;
• well-established communication channel with technical support services;
• a large selection of user interface templates, as well as advertising banners and options for customising widgets;
• powerful analytical module for monitoring basic operational processes in real-time;
• regular updates of software and the catalogue of entertainment;
• the presence of a built-in bonus module with the ability to organise in-game tournaments, seasonal promotions, and personal offers.

Benefits of Working with Aggregators

They perform a complex task: they free up the schedule of entrepreneurs and allow them to focus on strategic planning and increasing incomes.

By agreeing with a reliable intermediary, project owners receive the following benefits:

Savings of Resources and Time

Operators do not need to independently search for suppliers, provide technical support for each product, or deal with updates. All these tasks are performed by a specialised firm.

As a result, the investor can count on a record-breaking start and maximum free time to create a marketing strategy and work on customer retention.

Security Assurances and Guarantees of Transparency

The 2WinPower studio works only with certified suppliers who are widely represented in key global markets.

Each product in the company's library has compliance documents and a powerful technical support program for quick adaptation to specific regions.

Quality Investment

Having a reliable background, operators can form long-term financial models and even allocate part of the budget to the development of new technological solutions or the formation of progressive jackpots.

The aggregator takes care of comprehensive support, so business owners do not need to worry about maintaining the platform’s functionality and hiring a staff of technical specialists.

Wide Variety of Offers

The variety of 2WinPower products gives you plenty of room to experiment with your entertainment library. The catalogue includes:

• fruit-themed games and slots with interesting plots;
• solutions with fixed and cumulative prize pools;
• live products;
• video poker and table entertainment;
• different types of roulettes;
• crash options;
• lotteries/bingo;
• betting, eSports, and fantasy solutions;
• content with VR elements, and much more.

Each of the solutions can be customised in accordance with the client’s preferences. We are talking about the adjustment of wagering limits, the speed of the reels’ rotation, and the RTP percentage.

Affiliate Program Management

The aggregator can offer a list of proven partner services and control the effectiveness of the selected services.

If operators want to independently monitor affiliate networks, they will be given access to a specialised software module with a full set of analytical tools.

Additional Options

From the 2WinPower studio, you can order a turnkey business project with remote administration. The company’s specialists will deal not only with the product range for a specific market but also with customer feedback, financial transaction tracking, and all daily work tasks.

We offer:

• creation of a marketing strategy;
• educational materials for advanced training of employees;
• integration of additional payment tools;
• support in the process of obtaining a gambling licence in foreign offshores;
• development of a 24/7 customer feedback channel;
• organisation of promotions, bonuses, tournaments, and other retention options.

The Main Things about Working with iGaming Aggregators

The role of intermediary companies in the entertainment business cannot be overestimated. The decision to collaborate with a trusted agent is the best alternative to self-deployment.

Entrepreneurs need to pay attention to the following aspects:

• Partnerships with aggregators significantly reduce the costs of launching a project. Project owners receive a complex product, which is ready for use. To get started, all you need to do is make a few basic settings, choose a design, and develop an advertising strategy.
• Operators get access to a large selection of content. The 2WinPower catalogue includes slots, lotteries, table games, and other releases from industry leaders. The assortment is constantly updated.
• A turnkey solution is the most reliable and safe investment. The decision to buy a gaming site with a licence and built-in payment services minimises the risk of having problems with regulators and guarantees the audience’s loyalty.