Passion is a constant companion of mankind, which with the advent of new technologies and the global era of computerization has found new forms of expression. The modern gaming industry is developing at a tremendous pace and is one of the most important factors influencing the world economy.

Internet casino software

Facts in Figures

Over the past year, market turnover increased by 4.3 billion euros. And this is just the beginning. According to preliminary estimates of experts, the total income of the online industry will increase by more than 80% over the next five years.

In 2018, the profit of the gambling industry exceeded 44.2 billion euros. At the same time, the legal segment accounted for about 60% of revenues. According to experts, by 2024 the share of the shadow market will not exceed 10%.

If to speak about territorial distribution, most gambling users are considered to be residents of Europe, which provide about 52% of the industry turnover. The second place is held by the Eastern market and Asia (27% of revenues), and the third in the list is North America (17% of global industry profits).

More generally, the profitability of the casino according to the types of gambling entertainments, the situation is as follows:

The profitability of the gambling industry by types of games
Type of entertainment Percentages
Betting products (sports betting, betting on artificially formed events) 51%
Game on online platforms (slot machines, table entertainment, live games) 27%
Poker (a card game, tournament competitions) 6%
Bingo draws 4%
Other games (commercial draws, skill games, team competitions and tournaments) 3%
Lottery draws from state-owned enterprises 9%

The Reasons for the Online Gambling Growth

Gambling is considered to be one of the most promising and fast-paying back areas of activity.

The main factors of the industry rapid development:

  1. A huge range of entertainment. No land-based establishment is able to offer such a choice of gambling solutions.
  2. No territorial boundaries. You can visit the online casino at any time of the day from the most remote corners of the planet.
  3. Unique bonus system. In land-based establishments, as a rule, the entrance is paid by the player himself. In an online casino, the situation is quite different: for every vivid action, the customer receives a monetary reward.
  4. Security and privacy. All user data is protected by a unique encryption system and stored on foreign servers. Everyone can hide not only personal data but also the number of winnings.
  5. Free game. The factor that allows gathering on the website audience of many thousands. Players can enjoy a full range of gambling experiences without the slightest risk of losing money. As a rule, the demo mode is used as a training course and a way to set up for the game for money in the most comfortable and familiar environment.

Casino Software — A Key Factor of Success

Casino software determines success of any gambling project

The casino software is the foundation of an entertainment project, the quality and reliability of which determines the success and profitability of a start-up.

A huge number of software solutions for gambling platforms of any format are presented on the modern market:

  • classic slot machines;
  • live dealer games;
  • entertainments with instant payouts;
  • the game of skills;
  • software for lottery and bingo draws;
  • betting software.

Peculiarities of Casino Software Selection

An important criterion for the selection of software solutions is the price of the products. As a rule, software from little-known suppliers costs from 10 thousand dollars. High-quality casino software from world-renowned developers simply cannot be cheap.

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Also, it is necessary to pay from 100 thousand dollars for a package of programs. It is true, impeccable quality and guaranteed reliability pay off with a vengeance all the expenses and significantly increase the chances to enter the international market. Besides, with appropriate administration and proper promotion, the invested amount will pay back within 3-6 months of work.

Selection criteria for online casino software
Evaluation parameter Brief description
Interface and navigation The user panel, as well as the navigation system, should be simple and functional. As a rule, the main controls are arranged in such a way that the user can start the game or quickly navigate the website without any additional actions (for example, translation into another language, viewing reviews and tips)
Visual design and graphics The first impression of the user depends on the design of a gambling platform or a particular game
The platform adaptability According to statistics, more than 62% of profits are generated by mobile markets. Online casino software should have the flexibility and possibility of cross-platform operation, which implies high-quality display of the interface and functionality regardless of the type of user device
Security and privacy Security assurance and well-thought-out privacy policy are the key factors that form a positive attitude of the audience. Any user of the Internet resource should be sure of fair payouts, clearance of the rights for the secrecy of private information and transparency of the service
Loyalty programs

Bonuses and user incentives can be presented as follows:

  • awards for any active action on the website (credited for signing up, first deposit replenishment or engaging a friend);
  • built-in game bonuses (free spins, extra rounds, special symbols, etc);
  • seasonal and thematic promotions (events and offers valid for a limited amount of time)
Payment services

If a land-based casino can accept up to two or three currencies, the virtual location is able to provide transactions with any currency.

2WinPower is ready to connect the most relevant payment methods:

  • bank transfers via Visa/MasterCard;
  • e-wallets: WebMoney, Qiwi, Yandex. Money;
  • online services of international format: Neteller, PayAnyPay, Skrill and others

Platforms that offer cryptocurrency payments are becoming more and more popular

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About the Features of Choosing the Supplier

As mentioned above, software for online casinos plays a crucial role in the success and profitability of the establishment. A piece of advice: start a gambling business only with the support of qualified developers with rich positive experience.

Basic recommendations for choosing a provider for online casinos:

  1. Certificate of excellence. Major developers regularly test their products and provide relevant documentation for each product. The presence of the certificates of quality is the key to the stable, smooth operation of the software and a positive reputation of the brand.
  2. High-quality resolution. Bad graphics in 2019 means bad manners. Leading suppliers are constantly introducing new developments in the field of the visual design of content. Nowadays, games with three-dimensional animation and products with support for virtual reality options are gained more and more popularity.
  3. Positive feedback. Now, the Network has a lot of information about each supplier. We strongly recommend you to get acquainted with the main nuances of the manufacturers, reviews of owners and customers of already existing and successful projects.
  4. Following fashion trends. The modern player is more and more difficult to surprise: standard fruit slots are gradually disappearing into the past, giving way to skill games, team entertainments and branded machines. A piece of advice: abandon traditional solutions and create a completely new, unique product (HTML5 game development service will bring to life even the most unusual ideas).

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The 2WinPower team has compiled a list of the most popular and demanded developers who are able to satisfy any wishes of the owners of gambling venues and users of gambling services.

Microgaming

The brand has been operating since 1994 and is considered to be the ancestor of the online market. It is Microgaming that owns the world’s first gaming platform for a virtual venue. Another merit of the company is the development and implementation of the concept of the accumulative jackpot. The provider has not stopped and continues to improve.

Among the advantages of this supplier:

  • about 850 gaming solutions with interfaces presented in 24 languages;
  • global influence on the international market (the brand takes an active part in almost all sectors of the industry — from the development and supply of games to the adjustment of client networks, assistance in the legalization of gambling projects and the introduction of unique affiliate programs);
  • immense audience coverage;
  • impeccable reputation and a lot of positive reviews;
  • all products are marked with quality certificates.

Playtech

This Estonian developer appeared on the market in 1999. The hallmark of the brand was branded slot games, developed on the basis of iconic comics. Moreover, the archive of the company presents a large number of mobile machines, products for live broadcasts, full-fledged gaming platforms, software for the organization of lottery draws and betting activities.

NetEnt

The supplier holds a leading position in the ranking by the number of international awards and prizes in thematic competitions and exhibitions. Today, the company is famous for its unique game simulators and three-dimensional slots for mobile platforms.

Igrosoft

Has been working since 1999, the supplier has earned the title of the largest provider in the CIS gambling market. The Austrian concern gained its popularity due to the use of unique products and innovative gaming mechanics.

Each slot from this brand is an exclusive themed solution that has no analogues in the world. According to statistics, this is the most popular choice for operators who decided to start an Internet business and aim the website at the Russian-speaking audience.

Novomatic

This Austrian brand has been known since 1980. The corporation serves customers from different parts of the world and has physical offices in all major cities of the planet. The developer specializes in the online segment, as well as in the maintenance and supply of products for land-based establishments.

Another global achievement of the company is the launch of its own payment service for receiving non-cash payments in 2013.

Amatic

This supplier entered the market in 1993 and set a goal to constantly search for innovative solutions and to establish quality standards in the world market.

The main specialization of the company is the production of HTML5 games, software for desktop entertainments and the organization of lottery draws. Also, the archive of the supplier includes administrative systems and products for the management of gambling establishments network.

Additional feature: the concern’s employees provide casino customers with psychological assistance in the fight against gambling addiction.

Euro Games Technology (EGT)

This Bulgarian supplier began its history relatively recently, entered the world arena only in 2002. Nevertheless, the company has already gained universal trust and popularity. Nowadays, EGT software is used by operators from 85 countries.

The brand’s products are characterized by a diverse themed line, interesting graphic design, a rich selection of language settings along with original programs of incentives and bonuses.

Conclusion

Successful internet business in gambling

It is impossible to launch a successful and profitable Internet business without a high-quality and reliable software. The availability of relevant software solutions can not only guarantee the smooth operation of the gambling platform but also create a positive impression of the casino as a whole.

Leave a request to the specialists of 2WinPower, and we will find the best software package for gambling services of any format, offer a wide range of ready-made products and services for the development of exclusive start-ups.

Do not miss your chance to become the owner of a fast-paying back business! Contact 2WinPower employees and we will make your most courageous wishes come true.

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Contact us:

Enjoy the benefits of cooperation and start your own gaming business with 2WinPower today:
  • e-mail: info@2wpower.com
  • Skype: twowinpower
  • Telegram: @Win2Power
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