How Casinos Can Develop Unique Technological Solutions

Technological Innovations in the Casino Niche

The sphere is one of the most promising sectors of the economy. It is evolving rapidly, as evidenced by the 11.6% CAGR indicator per year. New solutions, which are a catalyst for industry growth, play an important role in this.

Let us consider which technologies have the strongest impact on gaming.

Blockchain

The system was first spoken of in 2008, and a crypto casino appeared 9 years after that, in 2017. Its owners were a group of businessmen from Lithuania. They obtained a licence from the Curacao Gaming Commission.

Today, it is difficult to imagine entertainment for money without such an innovation. It has deeply penetrated the casino and sportsbook niche.

Blockchain is usually applied in the following areas:

1. Digital payments. This method of distributed ledger registries is one of the most popular. Players like the high speed and anonymity of transactions, support for macro or micro limits, and low commission fees. Entrepreneurs choose cryptocurrency due to decentralised work with minimal influence from the state.
2. Content development. Games are based on DApp applications that are responsible for security, functionality, and bonuses. The frontend can be presented in many versions but most often, providers choose laconic interfaces. The most in-demand format of blockchain entertainment is crash solutions. They support multiplayer mode and acceptance of bids in different digital units.
3. NFT assets. These are non-fungible tokens, the value of which is constantly increasing. In gaming, they are often used as valuable assets (artefacts, lives, access levels, clothing, or weapons). NFTs can also become exclusive incentives in online casinos.

Blockchain is a promising technology with a developed IT infrastructure, such as mining companies, crypto exchanges, etc. Therefore, in the future, innovation will continue to grow in popularity, penetrating many spheres of business.

In gambling, a large number of crypto platforms with relevant settlement methods are expected to appear. Another option is the gradual transition of iGaming platforms to payments in national digital currencies. They are being created by the world's leading economies. Thus, such projects are already being handled in India, China, and the USA.

AI and Analytics

The technology is closely related to Big Data. They are most often used together, which gives casino operators the maximum effect.

The first solution is responsible for deep analysis of the received information, modeling various situations, and forecasting the company's financial results. The second one collects and processes huge amounts of data and transforms it into a convenient form of perception.

Application of the tool in the entertainment niche:

1. Personalised experience. Online casinos function like Netflix — they create a detailed selection of games, bonuses, and tournaments that are sure to interest a specific client. The interface of the website, available settlement methods, etc. can also be unique.
2. High security. AI and Big Data can identify hidden associations that are not visible at first glance. Very often, they indicate money laundering, theft of incentives, receiving an improper advantage during sessions, and other types of fraud.
3. Accelerated verification. It is achieved through the use of biometrics, Bank ID, and other technologies based on AI. Today, two-factor authentication (via a password and SMS notification) is no longer enough to protect an entertainment resource from intruders. Therefore, more entrepreneurs are adding a third stage of identification that requires the application of such tools.
4. Automation of routine tasks. One option for using the innovation is to create a chatbot. The universal assistant will perform a wide variety of tasks, from initial counseling of new clients to the formation of personalised newsletters, organisation of bonus campaigns, and conduct of thematic missions.
5. Prevention of ludomania. Programs based on AI and Big Data can identify behavioural patterns, as well as sudden changes in the habits and preferences of customers. The solutions often indicate the development of gambling addiction, and both the operator and the user should be immediately notified about it.

VR and AR

Their essence lies in the provision of an authentic experience that will transfer casino visitors to a fictional digital world using VR gadgets. Consumers can enjoy detailed graphics, dynamic gameplay, rich engagement features, and unpredictable plots.

Such establishments offer a wide range of products:

• slots;
• poker;
• roulette;
• blackjack, etc.

Players can interact with other participants and dealers, exchange gifts, and monitor the results of their opponents.

The spread of casinos based on VR and AR depends on how quickly leading IT companies introduce inexpensive and convenient equipment. At the moment, budget models of glasses and helmets can be found in the catalogues of Sony, Google, HTC VIVE, Meta, and other suppliers.

How Land-Based Casinos Implement Innovations

Let us consider the most popular solutions in the market:

1. “Smart” cameras. They work based on AI and ensure high security of gaming halls. Such equipment can recognise faces and track visitors' actions 24/7. It also monitors every movement at the card table, near the cash desk, and in the lounge area, ensuring fair and honest play.
2. RFID microchips. They are built into tokens used in casinos to prevent fraud. Each object contains a special tag that is encoded with its monetary value and other details. Besides, it has a radio device that broadcasts secret serial numbers. Special equipment based on BIG Data is installed in the establishment's CRM system, which identifies legitimate chips and detects counterfeit ones.
3. Robots as dealers. They can play and accept bets without making mistakes that are typical for humans. AI-based machines provide a unique user experience and create an indescribable gambling atmosphere. Roba is one of the first croupiers of this kind in the world. It was developed by CreedRoomz. The solution helps deal cards in baccarat, Dragon&Tiger, and blackjack.

Back in 2017, during a panel discussion at the Global Gaming Expo (G2E) Asia, issues related to the increase in costs of hiring employees and the introduction of robotic dealers were raised. Since then, AI technology has been tested in all major Asian entertainment complexes, including those in Singapore and Macau.

Ways Used by Online Casinos to Develop Technological Solutions

Let us consider how the leaders of the iGaming market apply innovations.

BGaming

This is a top software vendor, which became famous for creating crash solutions.

The content works based on blockchain, and cryptocurrency is provided as the main settlement method. Customers can make deposits in Bitcoins, Altcoins, Ethereums, and other promising tokens.

Crash entertainment is distinguished by a laconic interface and original mechanics. Casino visitors need to monitor the increase in the multiplier and stop the round until an explosion occurs. Another advantage is continuous play and the ability to place bets against opponents.

Among the top BGaming products from this category, we can name the following:

• Limbo XY;
• Plinko XY;
• Space XY;
• Minesweeper XY;
• Vave Crash, and others.

NetEnt

The Swedish brand was the first in the market to start releasing content with virtual and augmented reality. The flagship solution Gonzo's Quest was presented at the ICE Totally Gaming exhibition 2017. A year later, the slot appeared in the catalogues of the company and its B2B partners.

To start playing this universal multi-channel game, users just need to log in to the online casino on a PC or mobile device, click on the VR tab, and connect the headset. Glasses, helmets, consoles, and other equipment with support for virtual reality will be suitable.

Popular products of this kind from NetEnt also include:

• Starburst;
• Twin Spin;
• Scarface;
• Jack's World VR, etc.

Universal Engine for GameDev

GameNGen is the first cursor completely controlled by a neural network. The solution ensures a seamless interaction of clients with the digital environment in real-time, high-quality graphics, and powerful special effects.

The project was presented by specialists from Google Research, Google DeepMind, and Tel Aviv University. The first option based on generative AI was DOOM.

Features of GameNGen:

• a diffusion model that can predict the future based on past actions of consumers and their visual inputs;
• simulation of complex game environments with high accuracy and fluidity of movements;
• work at a speed of over 20 frames per second.

The product’s release marked a vast shift in entertainment creation. Traditional GameDev is characterised by the laborious study of every detail, from the design of figures and environments to the writing scripts of events and interactions.

This process is quite time-consuming but thanks to the new tool of the provider, much of the work can be automated.

The technology has enormous potential for the casino niche. With its help, it is possible to develop not only slots or other solutions but also entire virtual worlds, high-quality digital content, and options for interacting with the audience.

The Main Things about the Latest Technology in iGaming

Key aspects that operators need to take into account to achieve success:

• The most popular tools are blockchain, AI, Big Data, as well as virtual and augmented reality. They make the betting industry safe, provide a personalised user experience, automate routine tasks, simplify transactions, and much more.
• In land-based casinos, smart cameras, RFID chips, and robotic croupiers bring enormous benefits. Dealers work through AI and can completely replace real specialists.
• Software vendors use technologies in the development of content. These are crash products, VR slots, etc.
• GameNGen is an engine based on generative artificial intelligence. The program greatly simplifies and speeds up the creation of iGaming features and guarantees a unique experience, as well as high-quality image and sound.

We also offer the following useful services:

• games for sale and rent;
• preparation of a business plan;
• connection of payment systems;
• security software integration, and much more.