Innovations of the iGaming World: What to Expect in the Upcoming Years

Andrew Price
Posted by Andrew Price
2WinPower Partner, owner of the gambling establishments network.
2022/03/24

The technological advancement of all spheres improves the performance of social life as well as boosts the convenience of corresponding businesses. New ideas rapidly grow from concepts into widely utilised services or products. What seemed like a distant future a few years ago is actually being successfully used in everyday life.

The iGaming industry is an excellent representation of the innovation necessity. Unique manifestations of gambling amusement are introduced regularly while efficient administrative aspects are added even more often.

Innovations of the iGaming business: what to expect

2WinPower experts have analysed the expectations of exclusive techs that are going to hit the market in upcoming years. Besides, it is also important to understand which components are going to be most transformative for the iGaming sphere to focus on their utilisation.

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Investigation Considering the Poll Results

Some of the most impactful data that allows analysing the existing situation usually come from research. The global public opinion and information company YouGov has recently conducted an in-depth survey on the role of transformative techs in the iGaming sphere.

The participants of the poll were B2C, B2B companies as well as independent agencies and consultants. The survey was based on a few fundamental questions (multiple answers were possible).

Which innovations/emerging techs can be seen as most immediately applied in the iGaming sphere:

  • artificial intelligence / machine learning for personalisation — 45%;
  • Blockchain — 42%;
  • artificial intelligence / machine learning for strategic information — 41%;
  • artificial intelligence / machine learning for responsible gambling — 35%;
  • virtual/augmented reality — 29%;
  • the Internet of Things — 11%;
  • edge computing — 8%.

Which technologies are expected to be the most useful in upcoming years:

  • artificial intelligence / machine learning for personalisation — 38%;
  • artificial intelligence / machine learning for strategic information — 36%;
  • Blockchain — 29%;
  • artificial intelligence / machine learning for responsible gambling — 23%;
  • virtual/augmented reality — 18%;
  • the Internet of Things — 14%;
  • edge computing — 12%.

Which technologies can be leveraged on gaming platforms most efficiently:

  • artificial intelligence / machine learning for personalisation — 33%;
  • artificial intelligence / machine learning for responsible gambling — 29%;
  • artificial intelligence / machine learning for strategic information — 29%;
  • Blockchain — 29%;
  • edge computing — 11%;
  • virtual/augmented reality — 11%;
  • the Internet of Things — 6%.

How the solutions are most likely to be implemented:

  • through organising in-house instructions — 44%;
  • with the help of an external provider or agency — 40%;
  • relying on existing experts — 39%;
  • by using a merger — 23%.

The poll depicts the real image of the situation around disruptive technologies in iGaming. Artificial intelligence and machine learning are the leaders in the sphere, being used in various directions for boosting the performance of portals.

2WinPower is ready to provide quality assistance to ensure the correct utilisation of these and other innovations in the working process of the gaming site.

Importance of AI Implementation in the Internet Gambling Area

Gambling business with AI: importance

The technologies of artificial intelligence and machine learning are considered by the experts as the most impactful components of future iGaming. Their influence in the major aspects of the project can significantly boost the performance and improve parts that lacked computerised efficiency.

The most impact is noticed to be in:

  • data gathering and analytics;
  • personalisation;
  • automation;
  • compliance;
  • chatbots.

The implementation of artificial intelligence in the sphere of iGaming seems to be most widely used in 2022 and subsequent years. While the beneficial aspects are undeniable in terms of personalisation, strategic information, and responsible gaming, there are still major concerns that are essential to keep in mind.

Probable issues to deal with during the AI utilisation:

  1. Struggle to retain sufficient transparency for punters to understand what they are engaging in.
  2. Potential ethical guidelines to the AI-driven solutions that adhere to environmental, social, and governance (ESG) criteria.
  3. Obsessive use of artificial intelligence solutions that will scare away older users and create a lack of trust.
  4. The limited sphere of reach for contemporary chatbots that are defined by template replies.
  5. Overrelying on the AI that will eventually lead to forgetting about the personal assessment.
  6. Dynamic bonusing exploits that can potentially turn the progressive technology against the operator.
  7. Usage of behavioural patterns for maximising profitable gain at the expense of gambling-related harm.

Utilisation of Blockchain Techs for the Future of iGaming

One of the hottest topics in the online casino industry has been cryptocurrency. Its base, the Blockchain, has multiple applications in the sphere. The year 2022 is expected to see a lot more traction for the technology, namely in KYC and auditing.

The key advantage of Blockchain is its reliability and anonymity. Since transactions of information or financial assets are untouchable with its help, it is expected that these 2 points of the technology will be disruptive when it comes to innovative utilisation.

Regulative Contribution to Platforms’ Modernisation and Improvements

In the majority of jurisdictions, the authoritative bodies are usually responsible for monitoring the development of new technologies in iGaming. A lot of gambling commissions are also strongly encouraging the usage of disruptive innovations.

On the legislative level, the iGaming industry mainly has positive prerequisites for adopting and fully utilising new technologies. At the same time, the influence of COVID-19 has shown an urgent need to learn to implement innovations on the authoritarian degree quicker.

Usually, it is important for iGaming companies to be at the forefront of new technologies. It opens an entirely new approach to client acquisition and retention that helps generate extra profit. However, not all are ready to lead the implementation due to the possibility of failing and dealing with the outcomes.

The majority of firms are willing to integrate disruptive technologies as they become more relevant to the market. This is a secure step but it leaves a gap that can cost the organisation the factor of innovation. It will no longer be new to clients and fail to yield the expected result.

Impact of Disruptive Tech on the Progress of an iGaming Brand

Impact of disruptive tech on gambling marketing

If the company has decided to follow the path of innovation (preferably under the close guidance of an experienced mentor), there are a bunch of immediate positive aspects. They mainly concern acquisition strategies but are also noticed to influence other segments of the platform’s functioning.

Attract new traffic

People who have not been engaged in gambling will be able to see the appeal of entertainment and join platforms thanks to convenience created by innovations

Lure existing customers from competitors

Being a pioneer in the industry bears a huge advantage of offering your rivals’ visitors something their engaged portals do not have

Boost expenditures from current clients

New technologies generate better propositions and incentivise players to spend more

Improve responsible gambling

Convenient tools for tracking users’ activity will make gambling healthier and safer in terms of self-exclusions and authentication on the omission list

Prevent the loss of users to competitors

If visitors of the site will be engaged in modern amusement backed up by disruptive techs, they will see no point in escaping to other platforms

Show the convenience of web gambling to offline punters

The Coronavirus pandemic has demonstrated a huge dependence of land-based entertainment on socialisation that became impossible due to the lockdown

Increase the profitability

Preserved clients, new traffic, and impressed audiences will all result in higher income from the upgraded platform

The overall reaction of implementing disruptive technologies in the iGaming world is positive. The benefit is seen to be much more impactful than the possible risk. Besides, operators rarely get to integrate innovations themselves. In the majority of cases, a professional guide company takes the responsibility of matching the introduced technology with the peculiarities of the portal.

The Main Things about Up-to-Date Monitoring and Implementation

Innovations do not appear in the iGaming world by themselves. They are adapted to the gambling industry and gradually tested by experts. Therefore, it is beneficial for an operator to find a reliable company to ensure all the latest improvements are applied in time.

Managers have to keep in mind the vital aspects of innovations in upcoming years:

  • Artificial intelligence and machine learning are leading disruptive technologies in the sphere, being used in various directions for boosting the performance of portals.
  • The influence of AI and ML in the major aspects of the project can significantly boost the performance and improve parts that lack computerised efficiency.
  • The key advantage of Blockchain is its reliability and anonymity with the year 2022 is expected to see a lot more traction for the technology, namely in KYC and auditing.
  • In the majority of jurisdictions, the authoritative bodies are usually responsible for monitoring the development of new techs in iGaming.
  • The benefits from integrating innovations mainly concern acquisition strategies but are also noticed to influence other segments of the platform’s functioning.
  • A professional guide company takes the responsibility of matching the introduced technology with the peculiarities of the portal.

2WinPower is a long-standing aggregator of services with more than 2 decades of experience in the iGaming market. The flow of innovations is strong, and the company’s specialists work hard on adapting the world’s greatest achievements to internet gambling.

Order a turnkey casino from us and ensure your brand receives all the disruptive technologies at its disposal. Get in touch with our customer support for discussing cooperation details.

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