The decision to buy an online casino is the most promising and profitable investment in modern realities. According to the Gambling Craft forecasts, the turnover of the gambling industry will increase by an average of 7% annually until 2026. The market capitalisation has already reached $2.2 trillion.

Online gambling business in 2022

The 2WinPower team has prepared comprehensive information about what a high-quality turnkey casino should look like, and what market trends you should pay close attention to in order to successfully and quickly popularise the brand.

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Characteristics of a Quality Gambling Platform

The success and profitability of a game project depend on many factors. When investing in the creation of a turnkey online casino, you should definitely pay attention to the following points:


Buying a gambling licence is a mandatory item for organising stable, transparent and safe work. The presence of a special certificate gives the operator not only tax benefits and legal protection but also significantly increases the level of audience loyalty.

Rating of the best gambling jurisdictions in 2022


One of the most respected and largest offshore companies that started certification of gambling projects back in 2000. A turnkey online casino with a Maltese licence automatically receives the status of an international project and can work with traffic from all over the world


More than 450 gambling enterprises are registered on the offshore territory. Buying a local licence allows you to accept any type of bet and exempts entrepreneurs from annual income taxes.

One of the advantages of jurisdiction is the fast processing of applications. You can get permission to launch a turnkey online casino in less than a month

Isle of Man

The regulator has been issuing licences since 2001 and is famous for its impeccable reputation (the jurisdiction is included in the OECD list).

The purchase of a local permit exempts the gambling entrepreneur from corporate fees and allows you to operate at a flat tax rate of 0.1–1.5% of the annual gross income


The jurisdiction has strict regulations for the control of responsible and safe gaming. The local regulator carefully monitors the legal compliance of the operators' work and may suspend the licence or revoke it at the first complaint of the client.

Internet projects that are on the offshore whitelist are exempt from income tax


A new and very promising market that allows you to work both in the land-based and online segment.

A distinctive feature of the local regulator is a flexible pricing policy for licences. The cost of the service is calculated according to the minimum wage in the country established at the beginning of the year

Mobile Gaming

A brief summary from the report of the European Gambling Association:
At the end of 2020 the volume of the mobile gaming market was 45.6%
Already at the beginning of 2021, the mobile sector accounted for 50,8% of all gambling traffic
By 2025 the turnover of the mobile industry will reach 58,2%

In addition to the overall increase in traffic, analysts noted a trend towards an increase in the in-game time.

Reasons for the rapid growth of the mobile gambling sector:

  1. Availability of technologies. According to a Gartner report, mobile device sales will reach 1.5 billion units by the end of 2021. The figure is 11.4% more than last year.
  2. 5G networks. By 2025, a quarter of the mobile sector will be in 5G networks. The higher connection speed will solve all internet connection problems and provide the most stable and long game. Plus, you can expect improved quality of graphics and visual characteristics of slots.
  3. Chatbots. One of the types of AI technologies that allows you to play the game in the usual messenger format. The advantages of the tool include a large selection of services for automating administrative processes in a casino and the ability to accept bets from any region, even if gambling is officially prohibited in the country.
  4. Mobile First. Rated software providers are interested in the development of the mobile sector, so all new products are first developed for mobile operating systems, and only then are they adapted for desktop traffic.
  5. New markets. From 2020, you can promote licensed gambling products through Google Play stores.

Payment Instruments

The reach of the audience directly depends on the number of financial services. For example, you can buy an online casino only with modules for accepting local currency or order the connection of multicurrency systems and wallets for settlement in digital coins.

When choosing financial services for your project, you should keep in mind market trends. Among the innovations of the payment segment in 2022:

  • full-scale strengthening of security systems using machine learning technologies;
  • the mass introduction of user tools in the format of widgets and voice control;
  • the rapid transition of the digital sector to a mobile format;
  • phasing out traditional plastic cards in favour of mobile accounts and digital checks.

Range of Gaming Content

The development of an online casino involves two options for connecting content:

  • cooperation with one manufacturer and using only its software;
  • batch integration of turnkey casino software from several vendors.

Thanks to modern API protocols, you can connect several positions in one operation. Thus, the operator significantly saves time on content integration and can create his catalogue of offers and change it in accordance with audience requests.

2WinPower cooperates with the largest industry brands and offers online casino software solutions from:

Promotions and Bonuses

Implementing a bonus program on a site is the best way to interest the audience and get consistently high traffic.

At 2WinPower, you can order the creation of an online casino with built-in CRM systems. Product features:

  • deep analysis and multi-level control of user activity;
  • audience segmentation by several filters, including geolocation, preferences, long one-time session, frequency of repeat visits and average bill;
  • monitoring the effectiveness of work with partner networks;
  • the organisation of personal mailing and notifications;
  • holding tournaments and other gaming events with different types of the prize fund.

Online casinos: trends of 2022

The rapid development of information technology has given operators the opportunity to introduce completely new options and gaming opportunities into casino projects.

The most interesting and promising trends in the iGaming sector:

VR Technologies

The first gambling project in the virtual reality format was presented back in 2015 by SlotsMillion Corporation. The development allowed gamblers not only to interact with in-game items but also to walk around the casino hall with a 360-degree view, communicate with other visitors and establishment staff.

Later, a similar product was introduced by Microgaming. The game was named Innovation of the Year 2016 at ICE Totally Gaming.

Now VR content is successfully delivered by almost all industry developers. The 2WinPower catalogue has a line of offers from:

Cloud Storage

Traditional hosting and internet servers with remote technical bases are gradually giving way to cloud storage technologies.

Virtual servers allow you to store and process an order of magnitude more data, plus save users' resources for the purchase/maintenance of stationary equipment.

Characteristics and capabilities of the tool:

  • unlimited storage volume with the ability to adapt to the needs of a particular enterprise;
  • the mass availability of digital servers without reference to a specific location;
  • multitasking of the system with the ability to perform simultaneous processing of several operational processes.

AI Gaming Platform

Machine learning algorithms have quickly found their way into iGaming. With the help of advanced IT tools, operators have been able to automate almost all internal business processes and develop personalised offers for their customers.

Capabilities of AI technologies:

  • analysis of user reactions in real-time mode;
  • multilevel protection of user data;
  • constant maintenance of statistics of gaming sessions;
  • monitoring the effectiveness of customer interaction programs;
  • personalisation of the advertising program (setting up bonuses, bid limits, email campaigns, etc.).

New Generation Slot Games

With the development of digital technologies, not only the range of technical and administrative capabilities of gambling platforms has expanded, but also the mechanics of slots itself. Plus, the preferences of the audience have changed significantly.

"One-armed bandits" are gradually giving way to interactive story games with the following characteristics:

  1. Updated mechanics. The Big Time Gaming concern sold the licence to use the Megaways technology in 2020. Today, casino games with an increased number of winning combinations can be found in the catalogues of almost all rating providers.
  2. Gamified content. The mathematics of slots has been transformed from a bet-win format into interactive gameplay with a large number of side quests. Moreover, the size of the winnings now depends not only on blind chance but also on the skills of the gambler.
  3. Plot component. Fruity mixes have been replaced by exciting thematic developments with the gradual disclosure of characters and plot, several levels of difficulty and a wide range of game options (from choosing an avatar to the ability to communicate with other participants and interact with non-game objects in VR format).

The Main Things about Choosing a Quality Online Casino

Online casino: how to choose a quality platform

Launching a gambling project is one of the most popular and fast-payback options for starting a turnkey casino business. The main thing in starting the best turnkey online business is to develop a competitive strategy of action and enlist the support of a professional mediator.

  • One of the main guarantees of a reliable and transparent project is a gambling licence. When choosing a jurisdiction for registering a business, you need to take into account the political and financial situation in the country, the level of tax burden and the ability to work in the international market.
  • A quality casino business must be mobile. Mobile users account for more than half of all network traffic. The rapid development of the mobile sector has led to the Mobile First phenomenon: new products are developed first for Android and iOS, and then adapted to desktop web resources.
  • New technologies will help make a business successful. Today, the focus of the iGaming industry is on VR, AI and cloud storage services. The introduction of advanced IT developments allows not only to provide gamblers with a new gaming experience but also to significantly reduce the costs of internal business operations.
2WinPower specialists will advise you on how to open an online casino in the new realities and select the best set of offers specifically for your project. You will be provided with every modern turnkey casino solution.

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