Running a Gaming Business in 2024: Signs of a Good Online Casino

The decision to buy an online casino is the most promising and profitable investment in modern realities. According to the Gambling Craft forecasts, the turnover of the gambling industry will increase by an average of 7% annually until 2026. The market capitalisation has already reached $2.2 trillion.

Characteristics of a Quality Gambling Platform

The success and profitability of a game project depend on many factors. When investing in the creation of a turnkey online casino, you should definitely pay attention to the following points:

Licence

Buying a gambling licence is a mandatory item for organising stable, transparent and safe work. The presence of a special certificate gives the operator not only tax benefits and legal protection but also significantly increases the level of audience loyalty.

Mobile Gaming

In addition to the overall increase in traffic, analysts noted a trend towards an increase in the in-game time.

Reasons for the rapid growth of the mobile gambling sector:

1. Availability of technologies. According to a Gartner report, mobile device sales will reach 1.5 billion units by the end of 2021. The figure is 11.4% more than last year.
2. 5G networks. By 2025, a quarter of the mobile sector will be in 5G networks. The higher connection speed will solve all internet connection problems and provide the most stable and long game. Plus, you can expect improved quality of graphics and visual characteristics of slots.
3. Chatbots. One of the types of AI technologies that allows you to play the game in the usual messenger format. The advantages of the tool include a large selection of services for automating administrative processes in a casino and the ability to accept bets from any region, even if gambling is officially prohibited in the country.
4. Mobile First. Rated software providers are interested in the development of the mobile sector, so all new products are first developed for mobile operating systems, and only then are they adapted for desktop traffic.
5. New markets. From 2020, you can promote licensed gambling products through Google Play stores.

Payment Instruments

The reach of the audience directly depends on the number of financial services. For example, you can buy an online casino only with modules for accepting local currency or order the connection of multicurrency systems and wallets for settlement in digital coins.

When choosing financial services for your project, you should keep in mind market trends. Among the innovations of the payment segment in 2022:

• full-scale strengthening of security systems using machine learning technologies;
• the mass introduction of user tools in the format of widgets and voice control;
• the rapid transition of the digital sector to a mobile format;
• phasing out traditional plastic cards in favour of mobile accounts and digital checks.

Range of Gaming Content

The development of an online casino involves two options for connecting content:

• cooperation with one manufacturer and using only its software;
• batch integration of turnkey casino software from several vendors.

Thanks to modern API protocols, you can connect several positions in one operation. Thus, the operator significantly saves time on content integration and can create his catalogue of offers and change it in accordance with audience requests.

2WinPower cooperates with the largest industry brands and offers online casino software solutions from:

• Microgaming;
• Aristocrat
• Novomatic;
• Evolution Gaming;
• EGT;
• Vivo Gaming;
• Greentube;
• Endorphina and others.

Promotions and Bonuses

Implementing a bonus program on a site is the best way to interest the audience and get consistently high traffic.

At 2WinPower, you can order the creation of an online casino with built-in CRM systems. Product features:

• deep analysis and multi-level control of user activity;
• audience segmentation by several filters, including geolocation, preferences, long one-time session, frequency of repeat visits and average bill;
• monitoring the effectiveness of work with partner networks;
• the organisation of personal mailing and notifications;
• holding tournaments and other gaming events with different types of the prize fund.

Next Generation Gaming Platform: 2022 Trends

The rapid development of information technology has given operators the opportunity to introduce completely new options and gaming opportunities into casino projects.

The most interesting and promising trends in the iGaming sector:

VR Technologies

The first gambling project in the virtual reality format was presented back in 2015 by SlotsMillion Corporation. The development allowed gamblers not only to interact with in-game items but also to walk around the casino hall with a 360-degree view, communicate with other visitors and establishment staff.

Later, a similar product was introduced by Microgaming. The game was named Innovation of the Year 2016 at ICE Totally Gaming.

Now VR content is successfully delivered by almost all industry developers. The 2WinPower catalogue has a line of offers from:

• Joyplay;
• Betsoft;
• Nextgen Gaming;
• NetEnt;
• Microgaming.

Cloud Storage

Traditional hosting and internet servers with remote technical bases are gradually giving way to cloud storage technologies.

Virtual servers allow you to store and process an order of magnitude more data, plus save users' resources for the purchase/maintenance of stationary equipment.

Characteristics and capabilities of the tool:

• unlimited storage volume with the ability to adapt to the needs of a particular enterprise;
• the mass availability of digital servers without reference to a specific location;
• multitasking of the system with the ability to perform simultaneous processing of several operational processes.

AI Gaming Platform

Machine learning algorithms have quickly found their way into iGaming. With the help of advanced IT tools, operators have been able to automate almost all internal business processes and develop personalised offers for their customers.

Capabilities of AI technologies:

• analysis of user reactions in real-time mode;
• multilevel protection of user data;
• constant maintenance of statistics of gaming sessions;
• monitoring the effectiveness of customer interaction programs;
• personalisation of the advertising program (setting up bonuses, bid limits, email campaigns, etc.).

New Generation Slot Games

With the development of digital technologies, not only the range of technical and administrative capabilities of gambling platforms has expanded, but also the mechanics of slots itself. Plus, the preferences of the audience have changed significantly.

"One-armed bandits" are gradually giving way to interactive story games with the following characteristics:

1. Updated mechanics. The Big Time Gaming concern sold the licence to use the Megaways technology in 2020. Today, casino games with an increased number of winning combinations can be found in the catalogues of almost all rating providers.
2. Gamified content. The mathematics of slots has been transformed from a bet-win format into interactive gameplay with a large number of side quests. Moreover, the size of the winnings now depends not only on blind chance but also on the skills of the gambler.
3. Plot component. Fruity mixes have been replaced by exciting thematic developments with the gradual disclosure of characters and plot, several levels of difficulty and a wide range of game options (from choosing an avatar to the ability to communicate with other participants and interact with non-game objects in VR format).

The Main Things about Choosing a Quality Online Casino

Launching a gambling project is one of the most popular and fast-payback options for starting a turnkey casino business. The main thing in starting the best turnkey online business is to develop a competitive strategy of action and enlist the support of a professional mediator.

• One of the main guarantees of a reliable and transparent project is a gambling licence. When choosing a jurisdiction for registering a business, you need to take into account the political and financial situation in the country, the level of tax burden and the ability to work in the international market.
• A quality casino business must be mobile. Mobile users account for more than half of all network traffic. The rapid development of the mobile sector has led to the Mobile First phenomenon: new products are developed first for Android and iOS, and then adapted to desktop web resources.
• New technologies will help make a business successful. Today, the focus of the iGaming industry is on VR, AI and cloud storage services. The introduction of advanced IT developments allows not only to provide gamblers with a new gaming experience but also to significantly reduce the costs of internal business operations.

In stock:

• live developments;
• bitcoin casino;
• mobile games;
• content line in VR and 3D formats;
• sports betting software and much more.

If you choose to start a business, you can look for a turnkey casino website for sale. However, a special offer from our studio is the opportunity of creating a free casino website in the constructor program. Launch your startup without involving a development team in just a couple of hours!