In such a competitive market, it is important for operators to gain the confidence of users, as well as to attract and retain their target audience.

2WinPower has prepared a short overview of the aspects that casino visitors pay attention to in the first instance. Let us take a look at the stages of creation of the best turnkey online business with a good reputation.

Turnkey online gambling business with a good reputation

We offer you to purchase a casino licensed by a trusted jurisdiction, as well as various cooperation conditions, including the White Label scheme, and such options as turnkey casino website for sale, unique games, and much more.

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Licensing in Prestigious Jurisdictions

Nothing inspires the confidence of gamblers like an operator who has a licence obtained in a respected country. Users are happy to place big bets on those gaming sites, the security of which has been confirmed by well-known authorities.

Among the most reliable regulators, we can name:

Malta

An island state in the Mediterranean Sea became the first in the European Union to officially allow all types of gambling — online and offline.

Almost 30% of all casino operators in the world are registered in Malta. The gambling sector provides 13% of the country's total GDP, so it is not surprising that the Maltese authorities are closely monitoring the growth of the gambling niche and the security of each visitor to casinos

Isle of Man

The regulator offers all entrepreneurs a loyal operating environment, which includes the establishment of an online casino using a simplified scheme, tax advantages, and excellent conditions for business scaling.

Users are happy to play on gaming sites licensed in the Isle of Man

The UK

It is not easy to obtain a permit in this country since the local regulator imposes strict requirements on all licensees. On the other hand, the possession of a British gambling licence is reliable evidence of the fact that a casino website can and should be trusted

Gibraltar

The jurisdiction has been issuing permits since 2004. Over the 15 years of its existence, the regulator has gained an excellent reputation. Not a single company licensed in Gibraltar has ever been implicated in fraud, money laundering or unfair distribution of bonuses.

Gamblers are happy to visit gaming sites of operators who obtained licences in this country

Information on the possession of a licence must be placed on the main casino page. That is how users will be able to make sure that the iGaming operator works honestly and transparently.

Certificates of Conformity and Adherence to the Responsible Gaming Principle

To scale a turnkey casino business, its owner has to buy online casino entertainment. Cooperating with such well-known software vendors as Pragmatic, Microgaming, and NetEnt, entrepreneurs receive products with prestigious certification and high reliability of the results of drawings.

Testing of casino games is carried out by the following international laboratories:

  • GUINEL;
  • iTech Labs;
  • NMi;
  • eCOGRA;
  • BMM Testlabs.

These organisations check the operation of random number generators and bonus programs, evaluate the online betting system, analyse data transfer protocols (RTP services), and conduct an audit.

If the connected turnkey casino software is verified by certification authorities, it will be necessary to place such information on the main page of the iGaming resource. Users trust only those RNG games, the transparency of which has been confirmed by independent laboratories.

Adherence to the principles of responsible gaming will enhance the prestige of any brand. Casino visitors must be sure that they will not be forced to play or use dishonest methods to earn money.

The most famous organisations that fight against gambling addiction are International Problem Gaming, BeGambleAware, and others. If operators are members of these non-business enterprises, it will also be necessary to post this information on their gaming sites.

Payment Policy, Support, and Verification

Online casino payment policy, support, and verification

After checking the licences and certificates, gamblers usually continue studying the casino website. As a rule, they are interested in making the first deposit and authentication on the iGaming resource or they want to contact the customer service.

Financial Tools

Before launching a virtual turnkey casino, an entrepreneur needs to think over the payment policy of his gaming site.

Customers pay attention to the following aspects:

  1. Availability of several payment services. All popular iGaming platforms interact with at least 5 financial aggregators. Diversified cooperation performs several strategic tasks: support for various payment methods (bank cards, electronic money or tokens), multicurrency, and cross-border payments with minimal commissions.
  2. Loyal limit policies. Beginners will not be happy to find out about the requirement to make big initial deposits (for example, 200 dollars minimum). The situation will be similar in the case of withdrawal restrictions: limits of 100 per day will not be accepted by the majority of casino visitors. We recommend operators to offer the minimum deposit of 20 dollars, and the maximum withdrawal of funds up to 2 thousand dollars per day.
  3. High speed of the remittance of funds and payment of winnings. For example, in banking practice, it takes 2–3 days to process international transfers, and we suggest that entrepreneurs adopt this experience. It will also be a good idea to support instant payments since it will increase the level of trust of customers.

Technical Support

Experienced gamblers who bet a lot of money often contact the support service before making an initial deposit. Those entrepreneurs who have connected a turnkey online casino can either organise the work of technical support independently or order its creation from the 2WinPower company.

Users turn to technical specialists for the following reasons:

  • to make sure that the platform is reliable;
  • to check the possession of licences and certificates and adherence to the principles of responsible gaming;
  • to get help with the registration process, installation of the website mirror or deposition of funds;
  • to withdraw big prizes;
  • to take part in loyalty programs and promotional activities.

Verification Issues

A reliable online casino asks for maximum information on the customer during his initial registration. Such data as name, country of residence, and age will help users to confirm that it was they who won the jackpot, and not some other mythical gambler.

Respected iGaming platforms pay a lot of attention to the verification process. It is important that scammers do not play on the website, and that the money of honest gamblers is not stolen or blocked.

Users trust gaming sites with:

  • support for biometric face recognition;
  • QR confirmation of the login;
  • scanning of personal documents: driver's licences and ID cards.

Generous Loyalty Program

An attractive CRM system is an important element of the establishment of a casino.

In addition to the distribution of bonuses, this product allows you to track the reaction of gamblers to the offered gifts. The solution shows how many customers used free spins, how many friends they brought to the website to get extra points, and how much cashback was spent on new rounds.

A modern iGaming project should provide the following bonuses:

  • activity points and a reward for the attraction of new users;
  • starting bonuses;
  • free spins;
  • cashback with the accumulation system;
  • VIP programs for regular customers;
  • progressive jackpot systems;
  • multiplayer tournaments and seasonal campaigns with valuable prizes.

Checking of the Fairness of the Results of Drawings

A modern gambling project offers customers to double-check the outcomes of game sessions using the Message-Digest 5 mathematical algorithm. The results of the rounds are hashed in advance using MD5, so they cannot be falsified or deleted.

Support for the MD5 algorithm, as well as the possession of a prestigious licence, will increase the level of confidence of gamblers.

An excellent solution is to buy a gambling project with bitcoin payments. Platforms that operate on the basis of a decentralised blockchain network are extremely in-demand today.

All data in bitcoin casinos is encrypted using the SHA-256 cryptographic algorithm: information cannot be stolen, changed or illegally transferred to third parties.

The Main Things about the Implementation of Reliable iGaming Projects

Reliable iGaming projects: implementation

From our company, it is possible to order a turnkey casino solution, cooperation under the White Label scheme, bitcoin casinos, and other useful services that can catch the interest of the audience.

  • Choosing a gaming site, gamblers pay attention to its licence and certificates of conformity. The most respected jurisdictions are Malta, Gibraltar, the Isle of Man, and the United Kingdom.
  • Gamblers also want to know how to make a deposit or withdraw funds and contact the professional support service.
  • In order to gain the confidence of gamblers, entrepreneurs need to offer users a generous loyalty program. Casino visitors appreciate high cashback, welcome bonuses, and activity points.
  • An excellent choice for operators is to install independent programs to double-check the outcomes of drawings. The most famous algorithms include MD5 (for traditional gaming sites) and SHA-256 (for crypto casinos).

Contact our managers and connect the demo version of online casino software solutions right now!

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Enjoy the benefits of cooperation and start your own gaming business with 2WinPower today:
  • e-mail: info@2wpower.com
  • Skype: twowinpower
  • Telegram: @Win2Power
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