Since bonuses are considered one of the most efficient marketing methods, it is of utmost importance to understand how to configure them adequately to ensure you receive decent profit while your players are satisfied with the offered gaming possibilities.
2WinPower experts have prepared an in-depth guide on perceiving the key aspects of the bonus-adjustment process and the way to set it up accordingly. With the right approach, your players will be happy with the gaming opportunities while you will still get the desired profit.
Wagering requirements and restrictions (aka Play through Requirements or PTR) are set in order to guarantee that the casino margin is given appropriate time to take effect and to protect from abuse.
The Wagering Requirements are displayed as conditions that the player is required to meet for the bonus to be cashable.
The US online gaming and marketing consultant expert admits:
Once enough betting has been made in order to satisfy the Wagering Requirements, the remainder of the bonus amount will be then converted to real funds that may be withdrawn.
Bonus terms are directly tied to the bonus engine type and its capabilities. Each casino game has its own specific theoretical RTP, which, when taken individually, will directly influence the expected turnover of the awarded bonus funds into real money.
The most popular gambling entertainment have the average RTP of:
Let us say a player receives $100 in bonus funds at a Wagering Requirements on the bonus of x30. The PTR for this extra money stands at $3,000 ($100 * 30 = $3,000). It means that a player must bet 30 times more than the received bonus to be able to convert it into real money.
Here are two examples of beneficial and damaging scenarios:
Of course, losing profit is not what an online gambling establishment would want. Therefore, in order to limit the operator’s liability, special Game Weights are implied in the process when bets are placed on lower margin games.
Each game category has its Game Weight so that the full amount of the wagering from those games does not contribute to the requirement. For example, you would not be against applying a 100% game weight to slot games (as it is already profitable), while only a 10% game weight to Blackjack. It means that the entire wager in slots is going towards clearing its sum through the requirement for the bonus.
On Blackjack, only 10% of that wager is going to count towards clearing that bonus. In this way, the operators can mitigate potential losses. Let us see the calculations on the Expected Bonus Consumption, considering the formula:
E(bc) = (Total Wagering Requirements / Game Weight Percentage) * House Edge
Slot games with a 3.5% House Edge would calculate at:
E(bc) = ($3,000 / 100%) * 3.5% = $105
Blackjack with a 1% House Edge would calculate at:
E(bc) = ($3,000 / 10%) * 1% = $300
By weighting the wagering on Blackjack, you have diminished the exposure from this bonus considerably by enforcing a higher amount of wagering required to clear bonus funds.
When bonuses are offered, operators assume a financial liability and must mitigate their exposure.
When managing bonuses, you must primarily take into consideration Bonus Expected Value, a term in the gambling industry that depicts the average result of random activity. In iGaming, the Ev is used to understand the long-term effectiveness,
— specifies the CEO of American iGaming Solutions.
The Ev should always be negative to mitigate risk. A positive Ev implies that the gaming environment is beneficial only for your clients, not you. To determine the Expected Value, you must have the entire sum of wagering required and the house advantage:
Ev = (Bonus Amount – E(bc)) / Bonus Amount
The negative number means your casino is profitable for the operator. The positive amount implies its profitability to players.
Let us review another example. $100 slot-only deposit match bonus with an x10 Wagering Requirement on Bonus, ensuring a player wagers $1,000 ($100 * 10) before any bonus can be converted to real money.
The casino has an average house edge of 5% for slots. With this in mind, we can make the calculations:
E(bc) = ($1,000 / 100%) * 5% = $50
The Expected Value is determined as follows:
Ev = ($100 - $50) / $100 = +0.5Ev
The outcome is a positive Ev. You can predict 50% of the initial bonus value to be cashed out ($50 to be cashed out for each $100 given). In order to mitigate this risk, we should increase the Wagering Requirement to allow the 5% slots margin to take effect. An x25 Wagering Requirement means an E(bc) of $125. When applied to the formula, the Estimated Value will be:
Wagering Requirement = ($100 * 25) = $2,500
E(bc) = ($2,500 / 100%) * 5% = $125
Ev = ($100 - $125) / $100 = -0.25Ev
One of the key importance of taking care of the bonus arrangement is that unless you organize the system adequately, there will be at least a single person to find out about the possible abuse on your website.
The best scenario, in this case, is that this player does not tell anybody about your problems. However, you can imagine the amount of damage and potential losses if hundreds of clients will start taking benefit of your badly organized bonuses.
The only realistic and intentional implementation solution for the positive Ev is the market competition. If your budget is extensive enough, you can allow yourself to offer favourable conditions to the players that will make a lot of the audience on the market to pay attention to your platform.
It is a rather brutal yet effective way to drive the competitors out of the market. However, remember that you are working without profit for the corresponding time.
The more additional costs are implied (mainly taxes), the fewer bonuses are offered to the customers. Operators must balance their profit with the tempting offers to attract enough customers to secure their revenue. Therefore, it is of utmost importance to secure this cycle to set up a beneficial platform. Let us go through a few more examples:
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Considering that PTR is deposit ($200) + bonus ($200), here is what we have:
((20 * $400) / 100%) * 5 = $400
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Considering that PTR is deposit ($200) + bonus ($100), here is what we have:
((25 * $300) / 35%) * 5% = $1,071
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Considering that PTR is deposit ($300) + bonus ($300), here is what we have:
((13 * $600) / 10%) * 1% = $780
Now, considering the E(bc), you can determine the Ev for these situations:
100% Deposit Bonus up to $200
($400 — $400) / $400 = 0
50% Deposit Bonus up to $100
($300 — $1,071) / $300 = -2.57
100% Match Bonus up to $100
($600 — $780) / $600 = -0,3
The benefits of starting your online gambling platform are obvious. With an adequate organization, you will be able to receive significant profit in a short period. However, inexperienced operators might have problems adjusting their casinos appropriately, namely the bonus system. With this in mind, 2WinPower offers you to resort to professional analysts that will organize everything for you.
By tracking the state of the market and comparing the competitors’ offers, our experts will be able to set up a perfect gaming environment for your players, ensuring you are well aware of:
By configuring the bonuses, you will be able to make your clients attractive offers to ensure your traffic is stable. Just contact the skilful specialists from 2WinPower and enjoy the result of the professional adjustment.
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