With a smart operator, the online gambling business can be a lucrative project to run. On the other hand, the lack of preparation and the necessary informational background can become an obstacle towards earning the desired profit even for an experienced entrepreneur.
The experts at 2WinPower want to be sure that our clients are aware of the slightest peculiarities of the industry when they manage their online gambling websites. Therefore, we continue to go through the basic and advanced aspects of the internet gaming sphere to increase the awareness of new operators.
After discussing the essence of online gambling and figuring out its main distinctions between its land-based counterpart, we continue to study the key gaming content of the industry. Today, we will talk more about games and their developers — software providers.
For some people, it is impossible to enjoy internet gambling due to the lack of a real-life atmosphere. That is why, the developers of the gaming content created live casinos that convey the authenticity of the land-based establishments, utilizing the inevitable aspects of this type of entertainment.
This type of entertainment features real-time games (Blackjack, roulette, etc.) with dealers and accessories (cards, roulette wheel, etc.). Players are actually playing with each other, interacting, and communicating with dealers. It creates an atmosphere of a land-based casino and evokes a higher level of trust, which a lot of players do not have in the RNG variants of the games. Even the legislation in the gambling-regulated countries is different for RNG-based games and live casino entertainment.
A regular live-casino environment must contain a number of hardware appliances and accessories to ensure the process is convenient for players. In general, it includes:
Another type of live play is a gameshow that has been particularly popular over the last year (Deal or No Deal, Monopoly Live, etc.). Such interaction allows players to feel as if they are participating in TV shows. Consequently, the audience gets more and more excited about entertainment and increases the operator’s revenue.
Another interesting addition to online gambling entertainment that is based on the RNG system. Every player buys a ticket for a certain amount and has to collect a winning line or an entire card (depending on the conditions of the particular game). It is available as an RNG-based game or the numbers can be drawn in a real-life studio.
One of the major differences here with other games is that players compete with each other. The main goal is to hit a winning combination earlier than other participants of the game. The profit of a casino here is a small commission from each player. The rest of the amount goes to the prize pool that is shared among the participants.
It is a very popular gambling game category. A huge leap of demand was noticed after the beginning of the COVID-19 lockdown. Similarly to Bingo, online poker is played not against the house but other players. Small commissions are taken from each prize pool to form a casino revenue from this game. Therefore, there is no such thing as RTP in poker. If one player is winning, another is losing.
Players’ winnings depend solely on their decisions. This way poker resembles Blackjack. The more a participant knows the game, the more favourable the results are. Also, online poker is available as an RNG game or can be played in a live studio with real cards (but this type is rare since the games will be too slow).
These are the companies that create slot machines, table games, poker software, etc. The main reason why they do it is profitability. Developing a gambling game is time-consuming and expensive. After the game is released, it needs to be tested by an independent third party and licensed by a jurisdiction where this game will be offered.
Many software manufacturers can create a game for up to two months while others might need even more time. It all depends on how big the company is and whether there is a demand for particular content.
Some of the most notable representatives on the current market are:
Usually, the profit of these companies is a small percentage of the revenue that operators make on the games. Even though those can be small numbers from a single game, software providers offer the same content to hundreds of online casinos, multiplying their total income.
Let us understand more clearly how these companies get paid.
Let us imagine how much an operator might pay to a software provider for their games if they gathered $100,000 of monthly GGR:
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Before you can go live with a game studio, you have to have a commercial agreement with them. After the formalities are completed, the provider helps an operator integrate the purchased content into the platform. Surely, all licensing technical standards have to be met before any agreement is negotiated. Most of the time, software manufacturers will conduct their own technical audit to ensure the environment meets their requirements. Finally, an operator needs approval from licensing jurisdiction where he provides the services.
Another option to make it a bit simpler is by going to an aggregator. Such companies as 2WinPower, for example, will complete all the above-mentioned work. The best experts will take care of all negotiations with the software vendor and jurisdiction authorities to ensure an operator has no issues with the content integration.
One of the important things to know is that online gambling began expanding on desktop devices. However, as time passes, more and more players switch to mobile usage. Due to the increased accessibility of these devices, it gets much more convenient for people to enjoy their favourite gambling activities on mobile websites or apps.
Nowadays, 75% of all online casino visitors are playing on mobile devices. Recently, Android and iOS applications became undisputed leaders of the market. It is much easier for a player to click on an icon and access an online casino rather than type the website name in a browser, log in, and start playing. However, Apple and Google have different policies with regards to gambling apps being allowed or forbidden to be downloadable via the App Store/Google Play.
When an operator creates a mobile website, in comparison to a desktop version, some difficulties should be kept in mind to provider players with the best user experience possible:
Casino manager tasks differ from one organization to another. Depending on the size of the organization, some brands have a casino manager taking care of every aspect of the platform operation. Other companies have this position focus only on particular tasks.
Typically, casino manager tasks include:
It is not enough for an online casino operator to offer visitors the most popular set of games. It is of utmost importance to develop constantly and integrate new entertainment content regularly. That is why a self-respected operator should always be aware of the latest releases made by software providers.
On top of that, it is also essential to keep in mind a few other key notions about the integration of gaming content to a new online casino:
In the next articles, the experts at 2WinPower will continue reviewing casino management peculiarities, especially a platform configuration, essential marketing features, and the possibilities of competitor analysis. Our turnkey online casino solution is one of the best according to the modern trends in the internet gambling industry. If you have any questions or want to make an order, contact our customer support team in any convenient way.
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